What books are recommended for studying marketing?

Principles of Marketing", "Advertising Planning", "Conflict" are all books worth reading, very valuable, and will bring you inspiration.

You can ask the teachers who are related to this major and ask them if there are any good books, and you can also buy some books on practicing eloquence, because marketing eloquence is very important.

When studying marketing, you can read Warren Buffett's autobiography, which contains a lot of tips on how to communicate with people, so that you can get a head start.

Marketing management, marketing needs management, in the era of economic globalization, marketing without management is blind marketing, and the result is doomed to failure.

I recommend reading Lu Changquan's "Cutting Marketing", although he is a university professor, I think he emphasizes more on marketing in practice, which is also more useful and can be used to learn marketing.

To learn marketing, you can read some books on interpersonal communication, because in the marketing process, it is inevitable to deal with people, master communication skills, and be successful.

People who study marketing should read some books on psychology, such as "The Weakness of Human Nature", which helps them grasp the inner world of others and make their own marketing success.

People who study marketing are suitable for reading some management books, and you can read how to practice eloquence This book is highly recommended.

The three most specialized books in marketing are Marketing Management, Strategic Brand Management, and Consumer Behavior. Among them, the most famous is Philip. Kotler's marketing management, currently out of 13 editions and China version of strategic brand management is Kevin.

Kohler wrote the most professional book on consumer behavior, and you can choose freely. Generally, you must look at the first two to learn marketing, and the intersection will increase perception, "The World's Greatest Salesman" and "Win or Lose" are good I believe you will benefit from it is to look at some sales psychology, which will help you to understand your psychological quality and understand customer psychology, and will make sales more smooth! It's good to recommend three books to you:

1. Saving Influence: Why Do You Say It is written by Siddini and translated by Zhang Lihui China Social Sciences Press 2003-9 Influence is the most important book in the field of marketing in the past decade. (Journal of Market Research) Influence is an amazing book on the psychology of marketing.

David Meyer, Hope College) Influence is a book that everyone can read. It's not so much written for marketers as it is for everyone — everyone who deals with coordination, buying. (Roger Fisher, Director of the Harvard Coordination Program Center) 2. Motivation for Success: Attacking Sales by Liu Yiss China Archives Publishing House now has tens of thousands of books on how to sell, some of which talk about skills from the level of details, and some of which grasp the systematic process of sales from a macro perspective.

The details are good, the system is good, if there is no thought running through it, then the sales are only sales at the sales level, and the slip can grasp the core of the thing, just like the Buddhists say: get its form and forget its spirit. Therefore, as far as the word "sales" is concerned, whether it is a big marketing strategy or face-to-face sales between salespeople and customers, we should grasp a kind of thinking, and then use the skills under the guidance of this leading idea.

Therefore, there is also the birth of Mr. Liu Yisecond's "Heart Sales". 3. Marketing Psychology (Second Edition) Feng Liyun Editor-in-Chief Economic Management PressMarketing is a series of activities carried out by enterprises in the changing market environment in order to meet consumer needs and achieve corporate goals, and comprehensively use various marketing segments. Marketing activities inevitably involve marketers and consumers, marketers are the main body of marketing activities, and consumers are the objects of marketing activities, that is, the service objects of marketers.

Marketing Psychology is a science that studies the psychology and behavior of marketers and consumers. The book is divided into four parts: the psychology of marketers, the general psychology of consumers, the psychology of consumers' purchases, and the psychology of network marketing

The individual psychology of marketers, the psychology of intermediaries, the psychological influence of marketing organizations, the personality psychology of consumers, market positioning and consumer purchase psychology, the psychological analysis of network marketing, etc.

by Jiang Lanxin; [Intentions] [Feelings].

Kotler's "Marketing Management" is the key. Combined with books on advertising, communication, and economic law. In your free time, you read The Art of War, The Thirty-Six Strategies, marketing cases, and other people's plans in your industry.

When you go out on the street, think about the activities that the mall does, why you do them in this way, and what the purpose is. Take a look at variety shows and try to comment on why variety shows have such ratings. Take a look at a TV marketing show and see how it uses to entice viewers to call their.

Look at TV and movies, the storyline is good**. Pay more attention to current affairs, what hot spots can be used as event marketing, etc.