What are the characteristics of an organizational market and what are not the characteristics of dem

1. The main characteristics of social organization are as follows:

1. Specific organizational goals.

Organizational goals are generally clear and specific, showing the nature and function of a certain organization, and people form a social organization that engages in common activities around a specific goal. Organizational goals are the soul of an organization's activities, and it can be a single or intrinsically related system of goals.

2. A certain number of fixed members.

A social organization is a system of at least two or more people. The membership of the organization is relatively fixed, and the members are clearly aware that they belong to a certain organization; If a social organization does not have a fixed membership, it loses the physical basis for its own existence, and entering or exiting an organization must follow certain procedures, especially the acquisition of organizational membership generally has to go through the organization's assessment and examination.

3. Institutionalized organizational structure.

In order to achieve specific objectives and improve the effectiveness of activities, there is generally an institutionalized job hierarchy and departmental division structure based on functions and division of labor. Only through the power structure system of different positions, coordinating the activities of various functional departments or individuals, can the organizational activities be carried out smoothly and the organizational goals can be achieved.

4. Universal norms of conduct.

It generally comes in the form of a charter and serves as the basis for the activities of the members of the organization. The code of conduct of the organization is something that each member must abide by, and it restricts the activities of the members of the organization through a system of rewards and punishments to maintain the unity of the organization's activities.

5. Social organization is an open system.

As far as each social organization is concerned, it not only has to exchange materials, personnel, and information with the surrounding environment, but also forms different organizational systems according to its relationship with other organizations, and conducts various forms of exchange with the external environment on a larger scale and at a higher level. If an organization is absolutely self-contained, the life of the organization will cease. Factories, institutions, hospitals, schools, shops, and so on that actually exist in social life are all concrete forms of social organization and a kind of group.

Features of the organization of the market.

1. The size and complexity of the organizational market, usually the number of customers in the organizational market is smaller than that of the consumer market, and the scale and value of each customer's purchase transaction are relatively large. At the same time, the buyers of the organized market are often concentrated in certain regions, so that the purchase volume of business supplies in these areas occupies a considerable proportion of the national market.

2. The organizational market provides products for the consumer market through a series of value-added stages, so the demand for final consumption is the ultimate force that triggers the supply of the organizational market. The needs of the organizational market are derived from a series of needs in each value-added stage between the organizational market and the consumer market.

3. Because the organizational market has the characteristics of a small number of buyers and a large scale of purchases, compared with the consumer market, there are usually more people who influence the organization's purchase decision. Most organizations have a dedicated procurement committee, which is composed of technical experts, senior management and some relevant personnel. Especially when it comes to the purchase of important goods, decisions are often made by the members of the purchasing committee.

4. Organizational buyers are increasingly turning to large equipment leasing to replace direct purchases. Lessees get a range of benefits: access to more available capital, access to the lessor's latest products and services, and some tax benefits.

Lessors will ultimately receive a larger net proceeds and the opportunity to give the product** to customers who cannot afford to pay the full loan.

You're asking the right person, I'm teaching marketing. The characteristics of the organized market are as follows:

Features of the organization of the market.

There are fewer buyers;

Large quantities of purchases;

The relationship between supply and demand is close;

The geographical concentration of buyers is relatively high;

Derived requirements ;

The elasticity of demand is small;

Demand fluctuates greatly;

Professional procurement;

More people are influencing the purchase;

More sales visits;

direct procurement ;

Reciprocal purchases. 13.Rental.

Classification of Organizational Markets The industrial market, also known as the producer market or the enterprise market. It refers to all individuals and organizations that purchase products and services and use them to produce other products or services for sale, rent, or to others. It is usually made up of the following industries:

agriculture, forestry, aquaculture; Manufacturing; Construction; telecommunications; Utility; banking, finance and insurance; service industry, etc.

The reseller market refers to those individuals and organizations that purchase goods and services for the purpose of reselling or renting them to others for profit. The reseller market is made up of a variety of wholesalers and retailers. A wholesaler is a business unit that:

It buys goods and services and resells them to retailers and other merchants, as well as industrial users, public users and commercial users, etc., but it does not sell goods in large quantities to final consumers; The main business of a retailer is to sell goods or services directly to consumers.

Some roads will be very hard and tiring to walk on, but you will regret not walking. No one is distressed, but they must be strong; No one applauds, but you have to fly, and remember that the harder you work, the luckier you are. People are valuable in action, and dreams can only be realized if they work hard.

There is no need to regret moving forward, if it is beautiful, it is called wonderful; If it's bad, it's called an experience. Love well, live well, the sun is new every day, don't live up to the good times. If you bloom, butterflies will come; If you are wonderful, the heavens will arrange it.

A social organization is a system of at least two or more people. The membership of the organization is relatively fixed, and the members are clearly aware that they belong to a certain organization; If a social organization does not have a fixed membership, it loses the physical basis for its own existence, and entering or exiting an organization must follow certain procedures, especially the acquisition of organizational membership generally has to go through the organization's assessment and examination.

The demand characteristics of the organizational market, this question should have a choice to choose, otherwise there are too many contents that are not the characteristics of the organizational market demand, and the multiple-choice questions are almost the same.

1.Requirements are derived from 2The purchase is highly professional, take the direct purchase 3The order size is larger 4Buying and selling relationship is close 5The elasticity of demand is less than what is in the marketing textbook.

The main difference between the organizational market and the consumer market is that the organizational market has four different demand characteristics, which are: derivative demand, inelastic demand, large demand fluctuation and sufficient information of buyers. None of the other needs are.

March 1, 2021 5 Which of the following options is NOT a feature of corporate strategy () 6. Rational purchasing behavior is mostly aimed at () goods 7 Which of the following two slogans represents the concept of production () 8 When the customer's prior expectations are higher than what they get after purchase.

There are three main differences between an organizational market and a consumer market, which are:

The buyer is different; Buyer needs are different;

Varies in size and regionality.

The details of the three differences are as follows:

Different buyers: the organizational market is the sum of the demand for enterprise products and services formed by various organizations, and the buyers are mainly enterprises, characterized by fewer buyers and larger purchases;

The consumer market refers to the market in which individuals or families buy or rent goods to meet their living needs, and the purchase objects are mainly consumer individuals or families, which is characterized by a large number of buyers and a small amount of purchases.

Buyer needs are different;

The organizational market is usually to provide products for the consumer market, so it cannot be changed at will to its production mode or operation mode, so the buyer's demand for the organizational market fluctuates less and is simpler;

The consumer market is more affected by consumers' personal factors and the level of the consumer, the products in the consumer market are usually to meet the buyer's own needs, and the product is replaceable, and the buyer has more, so the buyer's needs are more complex and diverse.

Varies in size and regionality.

Due to the small number of buyers but the stable purchase volume, the market size is usually large and fixed, and the geographical distribution of the market is relatively concentrated.

The consumer market has a large number of buyers and scattered purchases, so the market size is usually not large, and the market trading venue changes frequently, so the geographical distribution of the market is relatively dispersed.

(1) Producer's market refers to all organizations that purchase goods and services and use them to produce other goods and services for sale, rent or give to others, such as agriculture, forestry and fishery, manufacturing, transportation, finance, etc. (2) The intermediary market refers to all individuals and organizations engaged in resale or leasing business for profit, including wholesalers and retailers.

3) The institutional market, which is composed of various social non-profit institutions, including schools, hospitals, churches, various charitable organizations, various associations, etc. (4) ** market, including ** departments at all levels at home and abroad.

1) Pie or filial piety is needed. Organizational needs are derived and organizations are careful to purchase products to meet the needs of their customers.

2) Multi-person decision-making. The purchase decision-making process is often made up of not just one person, but many people.

3) The process is complex. Organizational buying behavior will be sequential over a longer period of time, months or even years.

4) Provision of Services. Generally speaking, material products alone do not meet all the needs of the organization's buyers, and enterprises must also provide technical support, personnel training, timely delivery, credit concessions and other conditions and services.

What are the characteristics of the tissue vertical bend market?

1) There are fewer buyers than Divination;

2) Large purchase quantity;

3) The relationship between supply and demand is close;

4) the geographical location of the buyer's residual liquid is relatively concentrated;

5) derived requirements;

6) low elasticity of demand;

7) large fluctuations in demand;

8) Professional procurement;

9) More people influence the purchase;

10) More sales visits;

11) Direct procurement;

12) Reciprocal purchases;

13) Leasing.