What does the Organizational Marketplace include? What are the types of organizational markets?

Organizational structure plan of the marketing department.

Position setting of the marketing department:

1 Director of Marketing Department (1 person) - fully responsible for the daily work of the Marketing Department and coordination with other departments.

2. Formulate the annual, quarterly and monthly work plan of the marketing department around the overall goal of the hospital.

3. Fully responsible for the daily management of the marketing department, and deploy, assess, train and guide the work of subordinate employees.

4. Regularly conduct interviews, business exchanges, emotional exchanges and other public relations content for key customers and key customers.

5. Responsible for organizing external publicity work.

6. Responsible for organizing market research and market analysis.

7. Regularly release market information to various departments of the hospital, and release major information in a timely and accurate manner.

8. Responsible for the planning and management of the hospital's publicity, advertising, public relations, gifts, etc.

9. Handle complaints from major customers.

2 Head of Public Relations (1 person) - fully responsible for the day-to-day work of the Marketing Department and coordination with other departments.

2. Responsible for proposing public relations plans and organizing public relations activities.

3. Responsible for managing, maintaining and improving the brand and external image of Beigang Hospital.

4. Responsible for liaising with relevant departments and relevant social organizations on behalf of the hospital.

5. Analyze customer characteristics according to key customer information, summarize and classify them.

6. Responsible for the relationship management and customer liaison of key customers.

7 major customer tracking and customer file management.

3. Director of Marketing Department (1 person) - fully responsible for the daily work of the marketing department and coordination with other departments.

4. Responsible for external publicity, promotion and introduction of medical service products, and establishment of the image of the hospital.

5. Responsible for organizing and formulating the hospital's external publicity materials and hospital introduction materials.

6. Responsible for medical market research and competitor research.

7. Conduct market sessions**; Preparation of market analysis reports.

8. Responsible for collecting and sorting out the information of competitors' products, technologies, equipment, and development trends.

9. Responsible for conducting patient satisfaction surveys and evaluating problems in the process of medical services.

1.Organizing the Marketplace:

2.Industrial market, intermediary market, ** market +, non-profit institution market.

Organizational market: industrial market, intermediary market, ** market +, non-profit institution market.

Before the user enters for the first time, we all live in the realm of "meaning". Human life is not only about experiencing things themselves, but more importantly, what kind of meaning they have for our lives. When we approach things, we tend to measure them from our own standpoint, no matter how simple they are.

For example, "wood" is "wood that is related to human beings", and "stone" is "stone as one of the elements of human life". If someone wants to live in a simple environment and step out of the realm of meaning, then he must be very unlucky: such an act will deprive him of the basis for communicating with the outside world, and therefore, whether it is for him or for other people, such an act will be ineffective and meaningless.

We usually perceive reality by the meaning we have given to reality as a standard, so what we feel is the meaning that reality is given to us, not reality itself, or what we feel is our own understanding of reality. Therefore, it can be said that because meaning is originally a realm full of fallacies, the meaning we perceive is to a certain extent incomplete and even wrong.

The text in the box.

(1) Producer's market refers to all organizations that purchase goods and services and use them to produce other goods and services for sale, rent or give to others, such as agriculture, forestry and fishery, manufacturing, transportation, finance, etc. (2) The intermediary market refers to all individuals and organizations engaged in resale or leasing business for profit, including wholesalers and retailers.

3) The institutional market, which is composed of various social non-profit institutions, including schools, hospitals, churches, various charitable organizations, various associations, etc. (4) ** market, including ** departments at all levels at home and abroad.

Dear, the consumer market refers to the market of individuals and families who buy to meet their own needs. Organized market refers to all the organized markets that are purchased for their own production, resale or sublease, or for the purpose of organizing consumption. It mainly includes the producer market, the intermediary market and the ** market.

The organizational market corresponds to the consumer market, the consumer market is the individual market, and the organizational market is the legal person market. The main difference is that the main consumer objects are different, and the consumer goods market refers to the market in which individuals or families buy goods or services to meet their living needs. The organization market refers to the needs of enterprises, public institutions, and associations for production, office or service.

a.Producer market.

b.The middleman market is carrying.

c.Non-renting stupid volley organization market and ** market stalls.

and c Correct answer: d

Organizational marketplaces typically include the following:

1. Marketing is a series of activities, processes and systems that bring value to customers, customers, partners and the whole society in creating, communicating, disseminating and exchanging products.

2. Marketing is a social and management process in which individuals and collectives obtain what they need by creating products and values, and freely exchanging products and values with others. The ultimate goal of marketing is to satisfy needs and desires.

3. Marketing is the process of business activities aimed at meeting consumer needs and achieving corporate goals in a changing market environment, including market research, selection of target markets, product development, product development and a series of market-related business activities.

4. Marketing is a process, in which an organization carries out productive and profitable activities on the market; Marketing is the art of creating and satisfying customers; Marketing is to provide market products and services to the right consumers at the right time, in the right place, with the right information, communication and means.

The characteristics of the organized market are as follows:

1. The scale and complexity of the organization market, usually the number of customers in the organization market is less than that of the consumer market, and the scale and value of each customer's purchase transaction are relatively large. At the same time, the buyers of the organized market are often concentrated in certain regions, so that the purchase volume of business supplies in these areas occupies a considerable proportion of the national market.

2. The organizational market provides products for the consumer market through a series of value-added stages, so the demand for final consumption is the ultimate force that triggers the supply of the organizational market. The needs of the organizational market are derived from a series of needs in each value-added stage between the organizational market and the consumer market.

3. Because the organizational market has the characteristics of a small number of buyers and a large scale of purchases, compared with the consumer market, there are usually more people who influence the organization's purchase decision. Most organizations have a dedicated procurement committee, which is composed of technical experts, senior management and some relevant personnel. Especially when it comes to the purchase of important goods, decisions are often made by the members of the purchasing committee.

4. Organizational buyers are increasingly turning to large equipment leasing to replace direct purchases. Lessees get a range of benefits: access to more available capital, access to the lessor's latest products and services, and some tax benefits.

Lessors will ultimately receive a larger net proceeds and the opportunity to give the product** to customers who cannot afford to pay the full loan.

There are mainly auspicious filial piety: few buyers; Large quantities of purchases; The relationship between supply and demand is close; The geographical concentration of buyers is relatively high; Derivation needs are stupid; low elasticity of demand; Demand fluctuates greatly; Professionals bring banquets and roll procurement; There are many people who influence the purchase; More sales visits; direct procurement; reciprocal purchases; Lease.

What are the characteristics of the tissue vertical bend market?

1) There are fewer buyers than Divination;

2) Large purchase quantity;

3) The relationship between supply and demand is close;

4) the geographical location of the buyer's residual liquid is relatively concentrated;

5) derived requirements;

6) low elasticity of demand;

7) large fluctuations in demand;

8) Professional procurement;

9) More people influence the purchase;

10) More sales visits;

11) Direct procurement;

12) Reciprocal purchases;

13) Leasing.