Design and promotion of the online publicity article publishing platform

As far as I know, they can not only be published in Sina, NetEase, Xinhua, Phoenix, Tencent, CCTV and other tens of thousands of portals and places**, but also can be released after direct payment, and ** is made public on the official website.

I summarized several advantages: ** are transparent, the speed of submission and answers, and the advertorials can still be ranked.

Hello Personally, I have the following suggestions.

At present, search engine marketing is still one of the commonly used promotion methods for the whole network marketing. There are two types of search engine promotion, one is SEM (Search Engine Bidding Advertising) and the other is SEO (Search Engine Optimization). To put it simply, one spends money and one doesn't spend money.

For enterprises in the early stage of website building, SEM can solve this problem without keyword ranking, but the cost of SEM is also high while the effect is fast. On the contrary, SEO has the characteristics of long cycle, slow speed, low cost, and long-lasting effect. Of course, for companies with a certain amount of funds, it is recommended that the two work together, and search engine optimization and SEM are combined with each other.

2. Advertorial marketing and promotion.

Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of the word "soft", which is like a needle hidden in the cotton, which is collected but not revealed, and the enemy is invisible. Advertorial promotion also has the advantage of high cost performance, and the cost is only 1 20 of hard and wide. It is more credible and timely than other promotions.

3. News**.

Put the information of enterprise products or services in the form of advertorials on major portals (such as: Tencent, Sina, NetEase, China.com, Sohu Focus, etc.). After the launch, it can be viewed permanently on the major portals**, and the brand can be enhanced through the authority of the portal**.

This is news advertorial marketing.

4. Series of products.

Du Niang's attitude is that as long as the money is right, any posture will be. Know, experience, library, encyclopedia, word-of-mouth, post bar, etc., do a good job of promotion on these platforms, and it also has a good effect on drainage. Because its own product has a high weight and a good ranking.

But commercials generally require a fee.

5. Mobile Internet publicity.

Now is the 21st century, make good use of the current mobile Internet, mainly promote some groups of people to qualitatively, and recently a third-party promotion software is good: the red letter circle app can accurately release information according to the people you need, low cost, high efficiency.

The above five points are my summary, hope.

1. Principles of sales copywriting.

The space of the circle of friends is not too big, so the copywriting requirements are short and concise! In a short piece of copywriting, you have to think about the following points clearly!

Who are you going to attract.

It can't be everyone's customer, and your product is certainly not water and oxygen, everyone needs it, right! Generally speaking, you need to subdivide the most accurate customers according to your product positioning, combined with the consumption power and consumption habits of target customers!

What you rely on to attract your customers.

What are the current activities of your product, or some benefits and the like, that can attract people?

Why others are buying your product.

As a seller, you should be able to understand the inner needs, pain, and struggles of customers better than customers, and you should be able to clearly tell your customers what kind of problems your product can solve for them, and what kind of changes can be brought to them after using your product.

Note: Customers are not buying the product itself, but the result of using the product!

For example: whitening products, what you sell is not the promise of making your customers whiter, but the praise of her friends around her after the customer turns white!

What are you selling.

Are you only selling products To be honest, in the present, if you are selling products again, it is already difficult for you to break through! Teacher Wang Tong has a saying: It doesn't matter what you sell, what matters is how you sell.

Remember, you're not selling a product, you're selling a solution to a customer's problem, because you're more familiar with your product than your customer, and you can see how your product can make a difference!

Why customers act.

Through you, the customer sees that there are infinite possibilities in him!

After you do a good job of value shaping to disturb the surplus and show the results, be sure to leave a clear action directive, if possible, you ask the customer to give them a corresponding reward for every action they do! People, all lazy!

2. Sales copywriting process.

Identify the target population.

Get the attention of your target demographic.

It's not that you have to give someone something or something, but that you can capture the attention of your target customers!

For example, if you make whitening products to attract their attention, you don't have to make any discounts for your products, in fact, it is completely okay to teach them some dress-up skills!

Deliver value and demonstrate results.

What value is delivered, of course, is the value of the product!

The results are, of course, the changes brought about by the customers after using your products! For example: after turning white, I received the envious eyes of my friends!

Clarify the order of action.

There's a caveat to this: the clearer the action instructions, the better!

How to Write Informational ** Promotion Copywriting Dear, 1. A higher conversion rate advertorial can not only bring high-quality external links, but also make it easier for sales-oriented advertorials to increase conversion rates through advertorials. Like **customers and shopping malls**, they all hope to combine their **information and advertorials and put them on various related portals** to improve the conversion rate of advertorials. In addition, some companies also use advertorials to promote their brands and improve their best rates.

Whether it is a personal network blind liquid station administrator, or a business**, or a sales** grinding pants, the use of advertorials can soften the previous hard advertising, make it easier for users to accept their information, and naturally have a great help to the conversion rate. 2. Make advertising softer is to integrate advertising information into the content of the article, so that natural users will not hate the ads in the article, many webmasters write soft articles around their own products, in fact, such soft text creation is also part of the entire advertising information, but the easy result is that users can see at a glance that we are advertising. This is not the case for advertorials, through the promotion of advertorials appreciation, we can know that these high-quality advertorials will hide the advertising information in the article, so that even if the user sees it, it can be accepted.

Of course, it takes certain skills to combine advertising information into the article, which also requires the webmaster to consider the psychology of users, learn to speculate, and write high-quality advertorials from pure noise. 3. Advertorials have a long-term nature, and the traffic brought by advertorials is relatively long-lasting, which is one of the reasons why network administrators like to use advertorials for promotion. If the advertorial is ***, it's like doing a long-term advertisement, and the organic conversion rate is very good.

Many administrators like to promote the promotion of external links by constantly publishing advertorials, because they value the long-term marketing effect of advertorials. Once the advertorial is successfully published, the role of the advertorial will continue to exist when it is not closed and the article is not deleted. Therefore, the quality of the advertorial affects the conversion rate, and the effect of the advertorial is long-term.

4. In order to make the advertorial widely disseminated, we need to start with the quality of the advertorial, as long as the user does not see the advertisement after reading it, and feels that this is a valuable article, the user will be very good to the article and share. When using advertorials for promotion, the corresponding effect can be achieved. I hope the above is helpful to you If you are satisfied with me, please give me a thumbs up

Highlight the uniqueness and value of the information. Let the reader clearly understand the features and benefits of the information**, such as providing the most up-to-date and comprehensive information content, or having a unique perspective and in-depth reporting. 2.

Emphasize user needs and interests. In the copy, it is necessary to clearly state that the information can meet the information needs of users, and can bring actual benefits and benefits to users, such as helping users obtain industry internal information, improve work efficiency, etc. 3.

Use a friendly, down-to-earth style of language. Use simple and easy-to-understand language to describe the content of the information, and avoid using overly specialized terms and difficult vocabulary as much as possible. In addition, humor or warmth elements can be used appropriately to increase the reader's favorability.

Let the reader clearly understand the features and benefits of the information**, such as providing the most up-to-date and comprehensive information content, or having a unique perspective and in-depth reporting. 2.Emphasize user needs and interests.

In the copywriting to accompany the big promotion, it is necessary to clearly state that the information can meet the information needs of users, and can bring actual benefits and benefits to users, such as helping users to obtain industry internal information, improve work efficiency, etc. 3.Use a friendly, down-to-earth style of language.

It is necessary to use simple and easy-to-understand language to describe the content of the information, and avoid using overly specialized terms and difficult vocabulary as much as possible. In addition, humor or warmth elements can be used appropriately to increase the reader's favorability. 4.

Combined with social marketing methods. You can use social media platforms to publicize and promote information content to attract more target users. For example, you can open WeChat***, Weibo, etc., publish information content on social media, interact with users, etc.

In addition to the above suggestions, there are some details that need to be paid attention to. For example, to avoid copywriting that is too long, it should be limited to 300 words; At the same time, it is necessary to grasp the rhythm and tone of the copywriting to avoid monotonous and boring situations. In addition, if it is promoted for a specific group of people, you can customize different high-bar copywriting content according to different user groups to improve accuracy and attractiveness.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

a) Intuition key key words that everyone will think of.

Adopt the right SEO strategy.

Use the web to advertise your company on the Internet.

**Structural optimization, etc.

4) Do a good job of linking.

Doing a good job of links can make ** get better rankings on search engines, we will find some reciprocal and high-weight ** links, and will also use some software articles to bring relevant links to your company**.

5) Refinement and tracking.

After the above steps are done, we need to do the following things regularly:

b) Traffic (IP) Analysis.

d) The content of ** should be adjusted and updated in a timely manner according to the change of the situation.