Bright Dairy s advertisement was punished for heated discussions, what is the company s response to

Bright Dairy's response is caused by the producer's fault, but all the responsibility cannot be attributed to the producer, because the producer must review the work before releasing it.

Guangming said that it will deeply reflect on its mistakes, and will make changes, check and fill in the gaps, and hope that consumers can forgive their mistakes.

The company does not look for problems from itself, but shifts the contradiction to pass the buck. At the beginning, they responded that it was the negligence of the producer, and when there was a problem, they dissociated themselves from the partner and transferred the conflict to the partner, which was too inappropriate.

Bright Dairy responded that "it is an omission of the producer". It is really not easy for ordinary people in China to drink milk.

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The company's reputation will be implicated, and the associated role of an advertisement is very wide, from the company's profitability to the layout of the market. Big to the company's business cooperation and the ups and downs of the company.

The first is the economic impact, but for such a large company, 300,000 should be a drop in the bucket, and there is no big impact.

The second is the impact of reputation, which should cause the company to decline for a period of time. The most feared thing about doing business is the loss of credibility, which will lose a lot of repeat customers and new customers who are planning to buy.

It has had an impact on the company's image, and it has also affected the company's economic situation, and it has brought losses to the company.

I think the impact of this incident on the company is mainly in terms of passers-by, and the public's favorability towards the company will decrease, which will affect the sales of goods.

From the perspective of the capital chain, it should have no impact. But as a well-known large enterprise, no matter what the reason for being fined 300,000 yuan, it will have an impact on its reputation, and everyone will always think of this when buying products.

Bright Dairy's advertisement was punished, but in fact, the punishment was not unjust at all. Why? Because when he made this advertisement, he used a map of China, but when he used the map of China, he did not express the integrity and accuracy of China's territory, and since he was subject to corresponding punishment according to relevant laws and regulations, he must express his integrity in the use of the national emblem, national map, national flag, etc.

Think about it, Bright Dairy is indeed a relatively large enterprise, and it can be regarded as a relatively well-known enterprise in Shanghai, which has been doing it for many years. The reason why he was punished is indeed a little helpless, this kind of low-level mistake can be made by such a big Bright Dairy. Later, our dairy industry issued a corresponding announcement saying that he entrusted it to a company to make it, and a company was also deeply aware of its mistake and accepted the treatment.

In this response, Bright Dairy **** did not deeply introspect, but pushed the responsibility to the producer. <>

So Bright Dairy must be punished, then I think it is also negligent, once a netizen wrote such a sentence in this comment: Even the national map is not good, even the advertising is not good, just imagine that a huge company makes such a low-level mistake, can it still do a good job of reassuring milk? <>

Of course, Bright Dairy **** was also fined 300,000 yuan for violating the advertising law. For the penalty of 300,000 yuan, although it is not particularly heavy, it has also brought a profound lesson to Bright Dairy. When making advertisements, you can't blindly push the relevant responsibilities to the producer, the company doesn't do relevant audits, you can't be a hands-off shopkeeper, you must know how to be responsible for advertising, and you also have to be responsible for the company's image, and do the corresponding inspection, which is the most basic option.

Of course, I would also like to say that safeguarding the territorial integrity and unity of the country is everyone's responsibility and obligation.

The reason they were penalized was for using the wrong map, violating the content of the advertising law.

The reason is that in the advertisement, the map of China displayed did not show China's territorial integrity, and there was a misleading picture, so he was fined 300,000 yuan.

One thing that Bright Dairy responded to the punishment of the advertisement was that it was a mistake by the producer, and it was obvious that it had found a backhand, and it also accepted the corresponding advertising law punishment, and thanked netizens for their attention. said that the producer has recognized the mistake and will cooperate with the investigation, and will definitely rectify it as soon as possible, wanting to reduce the heat of this matter and working hard to maintain the image of its own brand. <>

This penalty is actually very reasonable, because this advertisement of Bright Dairy uses the wrong map, which is obviously a very serious mistake. And this advertisement is also a promotion made by Bright Dairy in order to welcome the upcoming Double 11, but I didn't expect that because of negligence, it led to the fermentation of such incidents. That erroneous map obviously seriously touched the dignity and interests of the country, and it was also known to the majority of netizens.

Second, the mistake in the advertisement and in response to this advertisement that touched the bottom line of the country, Bright Dairy also carried out crisis public relations in this regard. The Market Supervision Bureau also imposed a penalty of up to 300,000 yuan on Bright Dairy and required rectification. Bright Dairy removed the relevant ** from the shelves as soon as possible, and also expressed its apologies on major platforms.

It can be said that the measures to fill the gaps after the fact are very timely, because in today's market, no matter how well your product is done, but once it goes against the interests of the country, then it will inevitably be abandoned by the market. <>

Third, the attitude of Bright DairyAnd Bright Dairy also quickly admitted its mistake when this news fermented, and also stated that it was commissioned by its own company to produce it by other media companies. Indirect blame to the production company, and also said that because of the lack of work, the map could not be accurately expressed. After the incident, he also conducted a profound review of his behavior and said that he would never do it again.

Regarding the punishment of the advertisement, Bright Dairy responded that it was the negligence of the producer. I think that the bright response is suspicious of shifting the blame and has the meaning of shirking responsibility.

In fact, this matter is very good, and the territorial integrity of our country must be guaranteed. You can't ignore it in advertising. So it's also very normal to be fined.

I think this thing is done very right, if you make a mistake, you have to punish it, otherwise you will do it again next time.

I think the punishment is very right, such details, the state has been emphasizing, and the masses have been emphasizing, how many similar incidents have occurred, but they still make mistakes.

Presumably, anyone who pays attention to the hot spots of current affairs will know that Bright Dairy was fined 300,000 yuan for advertising. And many people who don't know the reason may sigh that 300,000 yuan will be a bit too much or too much, but I can tell you that this is a very legitimate and deserved punishment.

And what are the causes and consequences of this? Let's take a look at how Bright Dairy responded after the punishment results came out?

In a recent advertising campaign, the wrong map was used. Presumably everyone knows that November is a carnival season for shopping, and then at this time, Bright Dairy also launched a series of activities and publicity, but it was because of this publicity that this incident was caused. In one**, it was discovered by netizens because of the wrong map.

When the notice of fines and penalties was received, Bright Dairy quickly apologized and responded. After the Shanghai Municipal Administration for Market Regulation found out, it immediately gave corresponding punishment measures and required immediate rectification. After Bright Dairy received the news, it immediately removed all **, and expressed its apologies on social platforms such as Weibo, and said that it would never happen again.

If there is a problem, rectify it in time, and ensure that it will never be repeated next time, Bright Dairy has given us a good demonstration. China is not missing at all, this is a topic that we have been emphasizing, and although Bright Dairy has been negligent this time, it can have a good attitude to rectify. This is the demeanor that a large factory should have.

We have all learned since childhood that it is the duty of each and every one of us to protect the sovereignty and territorial integrity of our country, and China is no less than that. And this time, Bright Milk also caused such a big mistake because of a momentary negligence, and the fines and penalties are deserved. After the punishment results come out, it is very rare for Bright Dairy to quickly recognize its mistakes and apologize for rectification.

Bright Dairy's response was that it was caused by the negligence of the producer's work, which is unreasonable, because after the producer is done, it will definitely be reviewed by Bright Dairy before it is issued.

Bright Dairy responded: "In order to cooperate with the company's strategic planning and production, the company entrusted Shanghai Ximeng Culture Media to produce it, and the producer has also deeply recognized the mistake and accepted the treatment." "