What is the imposition design of the packaging bag and how the packaging bag is designed

The imposition process is a more complex technical work, which requires the producer to operate under the condition of fully mastering the post-printing process, and deal with the size relationship between the format of the printing machine and the printed matter, the relationship between the number of prints and the imposition, the processing operation relationship between the printing imposition and the cutting and binding, etc., so as not to waste the paper, but also to fully comply with the production process.

Be sure to pay attention during the design process:

Create a trademark for the new brand that not only reflects the characteristics of the product, but also distinguishes itself, it needs to arouse the goodwill of consumers, and it must be easy to recognize and remember.

The ability to improve and update existing trademarks.

In the overall form of the packaging design, determine the ability of the trademark to convey information.

As an independent science, color has its basic laws and attributes, and its main aspects include:

The warmth and coldness of color are mainly determined by hue and psychological feelings.

The severity of the color is mainly determined by the brightness of the psychological feeling.

The softness and hardness of the color are mainly determined by the purity of the psychological feelings.

The strength of color is mainly determined by hue and brightness.

The brightness and melancholy of color are mainly determined by the brightness and purity.

The excitement and calmness of color are mainly determined by hue, brightness and purity.

Imposition design is to separate the color of the design of the drawing, a color of a board, and add the mark line, the plate line, the cutting line, etc., but also to add bleeding processing, as well as the processing of the text, some text is small, blurred to fill in the small gaps in the word, at this time, it is necessary to imposition design to leave those who need to leave blank but are pasted on the place to dig out!

Are you talking about paper tote bags? Or a bag of plastic film?

I'll talk about paper tote bags first, generally it's a matter of size, pay attention to it, for example, a box asks you to make a tote bag for it, then generally speaking, the length and width of the box are added by 1cm, the height is added by 3cm, and the folded part is 4cm.

The plastic film bag is generally divided into four sides of the seal, three sides of the seal 2 kinds, of course, there is a more special structure, to the supermarket to see what it looks like, remember that the sealing part is generally left 1cm of the edge, here it is best not to do text, because it will blur or affect the appearance.

How to print the pattern design of the packaging bag? You need to know whether the printed image is clear, whether the color is saturated, whether it is clear, and whether the color of the image matches the color of the text, which all need to be carefully designed by the designer. Different colors give people different visual enjoyment, which is an important factor to attract vision.

In the field of graphic design, it is not only necessary to make the works full of visual impact, unique personality, and harmonious unity of color matching, but also to fully demonstrate the unique ideological connotation and artistic charm of the works in graphic design, so that the audience can obtain extraordinary visual effects and strong artistic expression in an instant. From a visual design point of view, images are more direct and impactful than words, leaving a lasting impression on the audience. Of course, an image cannot exist on its own, it must be expressed by a certain ** and device.

The corporate album is the world town of ** and words. In this medium, the effect of visual communication will be better than cultural communication and image communication. Second, the design of the album enterprise should have an aesthetic sense of album design is a kind of visual publicity.

How to do a bag design? Packaging bag design is a systematic work, which transforms specific design tasks into systematic design expressions, and fundamentally realizes the purpose and task of packaging design. The tasks of packaging design are:

1. Understand the product market demand and product positioning. 2. Understand the function of packaging design, so that Suizhi packaging design can realize the function of the product in a short time, meet the needs of consumers, and guide consumers to carry out appropriate aesthetic pleasure. 3. Understand the process of packaging design to make the packaging more smoothly completed.

4. Understand the relevant laws and regulations of packaging design, and put forward reasonable packaging design suggestions and specifications. 5. Understand some relevant knowledge of packaging design, such as product characteristics, the structure of packaging containers, packaging design precautions, etc.

How should the packaging bag be designed? We all know that the role of packaging bags is to help enterprises sell products, so how to design the role of packaging bags? We need to understand the role of its packaging design, when designing packaging bags, we need to know what the role of packaging bags is, and different enterprises should choose the right one when designing packaging bags.

The design of packaging bags can allow enterprises to get greater benefits in the sales market, so the role of packaging bags is very large when designing, so what are the functions of the design of packaging bags? 1. The convenient storage and transportation packaging bag itself is to facilitate the storage and transportation of products, which requires the use of a certain space for storage and transportation, and the products are stored and transported in a suitable packaging combination to avoid the product being squeezed and protect the product from damage. How to display and deliver products to consumers in the same space.

What is the significance of bag design? Of course, those who are engaged in modern packaging design cannot ignore the needs of consumers and market trends. Only by continuously improving the level of design and in-depth understanding of consumer behavior can the designed things have living space.

Therefore, packaging design must be based on setting fashion trends. The principle that should be followed: the best-selling decoration design should be based on value engineering and pursue economic benefits.

The key to the design is to improve the protective function of the packaging, and the only way to expand the use of the packaging is to expand the use of the package. Therefore, the concept of reverse value engineering is more important, and we should achieve the purpose of collapse-resistant packaging at a more economical cost of jujube cultivation.

Second, the significance of bag design is to attract the attention of consumers. The direction of art design is to highlight the characteristics and image of products and attract the attention of consumers through art forms such as forms, patterns, colors, and words.

Thirdly, what is the significance of bag design? The packaging's ability to convey information is considered a "selling point". With the development of China's market economy, packaging design should pay more attention to the function of information transmission.

Western marketing consultants believe that "packaging is a silent salesman", "packaging is a tool for advertising", "packaging tips provide convenience and safety for consumers" these packaging design significance, embodies the spirit of packaging services, and will naturally bring economic benefits.

Fourth, packaging advocates green environmental protection is the embodiment of the scientific concept of development. Green packaging is the theme of packaging design in the 21st century. It not only requires that packaging products are easy to degrade when selecting materials, but also considers the best utilization of packaging waste.

In recent years, foreign "green capitalists" have profited on the premise of protecting the environment. The Green Guidelines require consumers to be good at protecting the environment.

Packaging design is an old and young discipline, and it is a multidisciplinary, multi-level and comprehensive knowledge application system engineering. Whether the significance of packaging bag design can meet the requirements of the times, the key is people. Global Online School will continue to update the relevant information and skills of graphic design, and you can also click on other articles on this site to learn.

Excellent bag design is the organic unity of bag design, structural design and decoration design, and only in this way can we fully play the role of bag design. Moreover, packaging bag design not only involves the two academic fields of technology and art, but also involves many other related disciplines in their respective fields, so it is necessary to work hard to get a good packaging design. What are the styling designs of the packaging bags?

1。Bag design.

Packaging design, also known as body design, mostly refers to the shape of packaging containers. It uses aesthetic principles to express the packaging container shape with packaging function and appearance beauty in visual form through changes in shape, color and other factors. Packaging containers must be able to reliably protect the product, must have a good appearance, and must be suitable for economic efficiency.

Bag design. png

2.Bag structure design.

The packaging structure design is based on the basic functions and actual production conditions of the packaging, such as protection, convenience and reusability, and the design is based on scientific principles for the specific consideration of the external and internal structure of the packaging. A good structural design should have the primary function of effectively protecting the commodity; secondly, the convenience of use, carrying, display, shipment, etc. should be considered; It is also necessary to consider functions such as being able to reuse and display the contents as much as possible.

3.Bag decoration design.

Packaging and decoration design is to highlight the characteristics and image of the product in the form of patterns, words, colors, reliefs, etc., and strive to decorate and beautify the products in order to promote the sales of products. Packaging and decoration is a comprehensive science, which is not only a practical art, but also an engineering technology, an organic combination of arts and crafts and engineering technology, and considers marketing, consumer economics, consumer psychology and other disciplines.

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How to get the bag design. To do a good packaging bag design of the first criterion is to the attributes of the product-based, designer Li Li to through the packaging of its own characteristics to locate the sales theme of the goods, its characteristics are reflected in the packaging design expressed in the cultural theme and product connotation are the guidance and promotion of customer shopping. A good bag design must be in the premise of benefiting the ecological and environmental protection, fully consider the health and spiritual safety of the human body, meet the requirements of ergonomics in ergonomics, and be able to withstand the test of specific time and space, so as to ensure that the design of the bag will not cause harm to the human body and will not cause damage to the environment.

A good packaging bag design should also take into account the physiological and psychological factors of people when designing.