What is his name for the sports brand, two people doing back to back?

In the early 70s, a profound social and cultural change took place in Italy, which can be called an era of rebellion and rebellion. In the midst of this change, clothing has also adapted to new lifestyles, and Kappa is a product of this change.

Backed by a strong sponsorship act, Kappa signed on to sponsor Juventus Football Club in Italy in 1981 and later successfully sponsored the U.S. national track and field team for the 1984 Los Angeles Olympics. In the sponsorship campaign, the Kappa brand played a key role in providing products that use innovative fabrics, memorable designs and represent the brand language and brand image, allowing the Kappa brand to grow in popularity rapidly.

Kappa's brand owner, BasicNet, has developed a high-level approach to licensing deals, as well as multiple exclusive franchises and technical sponsorship projects with world-renowned football teams. The advantage of this high-profile local operation is that it is direct and efficient.

Thanks to these specific market behaviors that are in line with local development, including sponsorship of related clubs, these sponsorship activities have allowed the Kappa brand to continue to appear on the **; There are also sponsorships of well-known pop singers and rock bands, and the relatable appearance and influence of youth culture are the magic weapons of the Kappa brand's success.

Creating sportswear that fits people's daily wear is BasicNet's product development strategy, and the goal pursued in product innovation is the regeneration of athleisure products. At the same time, functional sportswear is a bridge to support and drive athleisure products.

From the very beginning of the brand's existence, Kappa began to sponsor various sports teams. According to statistics, from 98 to 2002, Kappa sponsored a total of about 220 teams and individuals in 27 countries. There are 16 sports involved in football, skiing, cricket, beach volleyball, and hockey.

In addition, BasicNet has accumulated a wealth of experience in long-term brand sponsorship activities, which is an invaluable promotional resource for Kappa distributors around the world.

Now, Kappa's mythical logo "omini" (two little people sitting back to back) has spread across many sports. The main KAPPA corps are: the Italian national team, the Roma team, the French Monaco team, the Portuguese team Porto, the Spanish Real Betis team, the Dutch Feyenoord team, the Brazilian Gama and Agegrense teams, as well as the Belgian, Greek, Slovak, American and Mexican teams.

The memorable slogan "He Who loves me follows me" has continuously enhanced the brand image of Kappa, and it will also become the slogan of the Kappa brand in China.

Kappa is called "back-to-back".

That is Kappa, the Kappa brand was born in Italy in 1916, and began to make a name for itself in Europe in the 20th century, and then gradually developed into Europe's most famous sports and casual clothing brand. The sporty, youthful and enthusiastic lifestyle that the Kappa brand represents has long been recognizable around the world with the brand's instantly recognizable brand identity of two men and women seated back-to-back.

Clothing. Footwear brands.

Back-to-back kappa is currently focused on the sporting goods market. In the late 70s, the confident Kappa began sponsoring professional athletes and teams. Kappa first sponsored Italy's top team Juventus, and soon after Kappa extended its sponsorship to AC Milan, Sampdoria, Roma and Ajax in the Netherlands, all of which have won major tournament titles.

All the way to the 80s, Kappa also sponsored the outstanding superclass of the United States track and field team, back-to-back KAPPA to provide the most advanced technical support for the team members, you can remember the 88 Seoul Olympics, the classic tight sprint outfit of the American track and field team, that is from the back-to-back KAPPA handiwork.

Kappa's products are mainly designed for light sports and leisure, and the main consumer group is between 18 and 35 years old, who are energetic, youthful and fashionable. Since its landing in China, Kappa has continued to convey the original Europa style to Chinese consumers, showing the design concept of sports, fashion, and taste, and showing the brand's unique and innovative style. The design of kappa brand clothing, footwear and accessories is novel and unique, and customers match each other and are divided into football, tennis, sailing, skiing and life series according to different sports and design elements, which can meet the various needs of consumers and bring consumers a unique wearing experience.