What are the advantages and disadvantages of Mini Program activities?

Advantages of Mini Programs: 1. Compared with traditional APP, Mini Programs do not need to be installed or uninstalled, they can be used up and left, within reach, and the user is not a fan relationship, but an access relationship, and the background data is WeChat standardized data, which cannot be selected freely;

2. Compared with the app store, the Mini Program does not have an app store, nor does it be an application distribution platform, and cannot conduct fuzzy search, covering only the attention resources of the user in specific scenarios to meet the needs of users in specific scenarios, not a complete product application. Mini Programs do not make games, and apps with more system loads cannot use Mini Programs.

Mini Programs are just tools that connect people and services, not traffic distribution platforms.

3. Compared with ***, the applet connects people and services, and it is possible to replace most of the "service accounts", but it cannot completely replace the subscription account, the subscription account connects people and specific productized information, and the applet and *** can jump freely to each other and empower each other.

Disadvantages: 1. It is not easy to find accurately, and it is restrictive.

2. The new heat is high, and the heat is only for a while.

Mini programs are becoming more and more popular, and more and more merchants choose small programs

1. Convenient and fast, ready to use and go.

2. Fast speed and does not occupy memory.

Because the front-end of the applet** is stored on the WeChat server and stored in the Tencent cloud, it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safety, stability and strong confidentiality.

In fact, Mini Programs are similar to the Apple Store, which first need to be reviewed before they can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

I am an ordinary programmer, and now I have been researching cutting-edge technologies and using realistic scenarios, such as the mini program taught in this class, and I have been blessing AI core technology to empower all aspects of life.

This is the same as my idea at the time, that is, after reading the introduction of the applet, the more I feel that I should also make a small program, and now the business is also half-dead, or think of a way, just look for how to develop a small program on the Internet, and find that this thing still needs technology, and it also needs to operate, that is, there can be no problems when using it, so I still think it is better to find a development company to develop, and I found a platform like "Tianketong" at that time, and developed it, and the development was very fast. It's only five days from the beginning to the launch, and they are very enthusiastic to help me solve many problems later, and they also gave advice on how to operate the mini program, and now the small program is in use, which is not bad.

What are the advantages and disadvantages of Mini Programs:

Advantages:

1. It is indeed convenient for users to use, open when you want to use it, turn it off when you don't use it, and use it and go. This is better than an app that needs ** and takes up space on your phone's memory.

5. The running speed is similar to that of the app, and it can also make many functions that HTML5 does not do, and the development cost is about the same as that of HTML5, and the development cost is relatively lower than that of the APP.

Disadvantages

2. The technical framework of the Mini Program is still unstable, and the development method is often modified, resulting in frequent upgrades and maintenance in a short period of time, perhaps this can explain why the Mini Program can only be 1M in size, and I am afraid that the deployment of too large projects will cause big problems.

3. You can't jump to external links**, so it indirectly affects the openness of the Mini Program. It could also be that you want to restrict access to other payment methods or features (perhaps I thought too much).

Advantages:1.After users have used the Mini Program, it will be automatically put into the list for them to use next time. In this way, the merchant is very advantageous.

2.Through the mini program code as the entrance, through the offline code scanning, WeChat search, *** association, friend recommendation, historical records and nearby stores and other six access channels, reconstructing the consumption scene and greatly releasing the potential of consumers.

3.Some mini programs have launched group fighting, prize collection, bargaining, and buying and giving games, which can activate a large number of old users and bring new users.

DisadvantagesSpecific carrier attachment is required.

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safe and stable rent, strong confidentiality, in fact, the applet is similar to the Apple Store, and it needs to be reviewed before it can be released with Hu Neng. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to scanning the code, sending friends, searching, nearby and other common entrances, it can also be associated with ***, **article embedding, *** menu links, etc.

How much it generally costs to develop a small program is not fixed. Advantages of developing Mini Programs:

1. It is easy to delay the development of new users, and the stickiness is strong.

WeChat has more and more traffic entrances open to Mini Programs, which allows Mini Programs to jump freely on the main functions and interfaces of WeChat. In addition, the enabling effect of the social relationship chain makes customers very sticky. Therefore, the development of Mini Programs is inevitable.

2. Easy to maintain old customers.

In the past, traditional stores couldn't trace and quantify customer behavior. For example, in a restaurant, if a customer leaves after eating, if he wants to leave a customer information, the merchant can only direct the customer to the ** app or pay attention to the public number. However, most people are reluctant to ** "bloated" apps and are reluctant to pay attention to public numbers for fear of "information harassment".

As a result, it is difficult for businesses to connect with customers further.

With the help of the Mini Program, customers can get services directly from the Mini Program. In this way, businesses use Mini Programs to improve the service experience of their stores. With the help of the membership ability of the Mini Program, it is also possible to further improve your membership system.

You can also view relevant data so that you can market accurately.

For Mini Program development, you can entrust a professional and reliable third-party free Mini Program to build a software platform to achieve efficient and high-quality development. This free applet building software platform provides 400 free applet templates, and at the same time refers to the WeChat applet production tutorial, which greatly reduces the difficulty of the applet coding spine leakage!

0**, novices can also use it! Click here to get the easy-to-use Mini Program Maker: Fanke Light Station Mini Program.

The advantages of the Mini Program are as follows:

1. Customer acquisition. In the Mini Program, there is a function called "Nearby Mini Program", which allows enterprises to directly display in front of WeChat users within a radius of 5 kilometers, so as to solve the embarrassment that there is nowhere to play business advertisements at present. In addition, the ranking of this feature is calculated based on distance, regardless of the brand or size of the store, which means that the closer users are to you, the higher you will be in the ranking.

2. Fission. Mini Programs have the characteristics of easy dissemination, such as one-click to friends and groups. For enterprises, if they have a Mini Program, they can use this feature of the Mini Program, and cooperate with some marketing activities such as grouping and bargaining to trigger the behavior of user sharing, so as to achieve customer fission.

3. Display. Mini Programs are based on WeChat, which in turn has 1 billion users, so it's a great showcase platform for businesses. For enterprises, if they have a mini program, it is equivalent to getting a "window" to display on WeChat, a platform with 1 billion traffic.

4. Retention. I believe that most companies want customers to be able to spend a second or multiple times. And in order for customers to be able to spend a second and multiple times, it is necessary to retain customers.

Mini programs can help enterprises do this well. For enterprises, after owning the Mini Program, they can develop a membership function in the Mini Program, and then add it to the membership system after the customer consumes, and then regularly launch some member-exclusive activities, which can often stimulate the probability of customer repurchase.

Disadvantages: 1. It must be opened on the corresponding platform.

2. There is a limit to the data package, and too many contents and functions cannot be added.

As a new traffic position in recent years, the mini program is a treasure that many enterprises and merchants value for promotion

1. Easy for users to use.

2. Turn on the speed on.

3. Rich application scenarios.

4. It can be added to the mobile desktop.

5. Low development cost.

6. There are more open entrances.