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A hotel, or hotel, is a place that mainly provides short-term accommodation for tourists, usually in addition to accommodation, it also provides guests with services such as restaurants, swimming pools, or childcare. Some hotels also offer conference facilities to attract business organisations for events such as meetings, interviews or press conferences. The hotel's banquet hall can be used for weddings, dances and other events.
The main problem of the hotel:
From a macro point of view, the main problems are:
1. The regional development is unbalanced, mainly manifested in the high quality and quantity in the east and low in the west, and the accommodation facilities and operating income in the eastern region are significantly higher than those in the central and western regions.
2. The structure of the hotel industry is unreasonable, which is mainly manifested in two large and one small, that is, the proportion of state-owned hotels and high-end hotels is large, and the proportion of economic hotels is small.
3. The operating performance of the hotel is uneven, which is mainly manifested in the fact that the hotel efficiency of foreign-funded and Hong Kong-Macao and Taiwan joint venture hotels is significantly higher than that of other types of hotels, and the large-scale hotels are higher than the small-scale hotels. At the same time, due to economies of scale, the number of hotel rooms shows a positive correlation with operating income.
4. The low degree of internationalization mainly reflects the relatively weak international competitiveness of Chinese hotels, the poor efficiency of location brands, and the low ranking of global hotels.
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1. Comprehensive Revelation Theory, Process Revelation Theory, Phenomenon Revelation Theory, and Purpose Revelation Theory.
2. We believe that human resource management is the effective use of relevant human resources inside and outside the organization through recruitment, selection, training, remuneration and other management forms under the guidance of economics and humanistic thinking, so as to meet the needs of the current and future development of the organization and ensure the maximization of organizational goals and the development of members. Human resource management is the whole process of organizing human resource needs and making human resource demand plans, recruiting and selecting personnel and effectively organizing, evaluating performance, paying remuneration and effectively motivating, and effectively developing in combination with organizational and individual needs in order to achieve optimal organizational performance.
3. Another type of fighting: human resource management, that is, renting refers to the use of modern scientific methods to carry out reasonable training, organization and deployment of manpower combined with certain material resources, so that manpower and material resources often maintain the best proportion, and at the same time properly induce, control and coordinate people's thoughts, psychology and behavior, give full play to people's subjective initiative, so that people can make the best use of their talents, get the right people, and make suitable personnel to achieve organizational goals.
4. According to the definition, human resource management can be understood from two aspects, namely: the management base of the external element of human resources - quantity. The quantitative management of human resources is to carry out appropriate training, organization and coordination of human resources according to human and material resources and their changes, so that the two often maintain the best ratio and organic combination, so that people and things can give full play to the best effect.
5. The management of the internal elements of human resources - quality. It mainly refers to the use of modern scientific methods to effectively manage people's thoughts, psychology and behaviors (including the coordination, control and management of individual and group thoughts, psychology and behaviors), and give full play to people's subjective initiative to achieve organizational goals.
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Hotel management now advocates market segmentation, the better the market segmentation is done, the more conducive to the development of sales strategies and methods, on the basis of market segmentation, pay attention to the needs of each guest, emphasize the use of different methods to treat different guests, and ultimately make more guests satisfied.
The management of the market and customer relationships in modern hotels has changed a lot. Its changes are mainly manifested in the following four aspects:
Trend 1: In the past, hotels always wanted to have as few complaints as possible, but now they pay attention to guest complaints to improve their products.
Trend 2: In the past, hotels and customers mostly had one-way communication, but now they emphasize two-way communication, focusing on getting the evaluation of guests when selling;
Trend 4: In the past, it was advocated to treat hotel guests equally, but now it is emphasized that different guests should be treated differently, because different guests bring different values to the hotel; Hotel management change six: in the past, the guest was regarded as a first-time easy, and now the guest is regarded as a lifelong customer; At the same time, it is also very important for the hotel to manage each and every one of the revenues.
Pay attention to gathering market information to provide guidance on maximizing hotel revenue.
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Summary. Hello, the development of management theory has brought the following enlightenment and influence to modern hotel management:1
Application of scientific management theory: Scientific management theory proposes a series of management methods and operating skills, such as job analysis, standardization, efficiency control, etc., which can help hotel managers improve efficiency and quality, and enhance service brand. 2.
Advocacy of humanized management: The humanized management theory emphasizes cooperation between employees, pays attention to the individual needs and development of employees, and provides appropriate rewards and benefits for employees. This kind of advocacy can promote employee loyalty and responsibility to the company and customers, and create a good corporate culture for hotel managers.
3.Awareness of environmental management: The theory of environmental management highlights the importance of environmental protection, and advocates that enterprises should require themselves to be more environmentally friendly on the basis of product quality and service quality.
In the process of catering service, hotel managers should pay attention to energy saving and consumption reduction and reduce carbon dioxide emissions.
Hello, the development of management theory has brought the following enlightenment and influence to modern hotel management:1Application of the Theory of Scientific Management:
Scientific management theory puts forward a series of management methods and operating skills, such as job analysis, standardization, efficiency control, etc., these methods and skills can help hotel managers improve efficiency and quality, and enhance service brands. 2.Advocacy of humanized management:
The humanized management theory emphasizes the cooperation between employees, pays attention to the needs and development of individual employees, and provides appropriate rewards and benefits for employees. This kind of advocacy can promote employee loyalty and responsibility to the company and customers, and create a good corporate culture for hotel managers. 3.
Awareness of environmental management: The theory of environmental management highlights the importance of environmental protection, and advocates that enterprises should require themselves to be more environmentally friendly on the basis of product quality and service quality. In the process of catering service, hotel managers should pay attention to energy saving and consumption reduction and reduce carbon dioxide emissions.
1.Modern hotel management is not only to achieve economic benefits, but also to pay attention to social benefits, pay attention to the physical and mental health of employees and social contributions. 2.
Hotel managers need to adapt to market changes and changes in customer needs, adopt innovative business strategies and management models, and provide unique and valuable services and experiences. 3.Managers should enhance their awareness of learning, learn and master more advanced management theories and skills, so as to meet the needs of modern enterprise development, improve the level and ability of management, and better respond to market competition and risks.
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Summary. 1. Site selection is very important. There is a saying:
Three points of site selection, seven points of operation. Because it is catering, it is best to choose a place with many office workers, so that the amount of ** is also in place, although the rent in this case will be very expensive, but we must understand a truth: reluctant children can't trap wolves.
2. Understand the product and the customer group of the product. According to the location of the store to grasp a dietary taste habit of the surrounding people, if most people eat spicy, then the product management is mainly spicy, very few people eat non-spicy, can provide some non-spicy, but not the main promotion.
With the gradual improvement of modern hotel management, what plays an increasingly important role in hotel management.
1. Site selection is very important. There is a saying: three points of site selection, seven points of operation.
Because it is catering, it is best to choose a place with many office workers, so that the amount of noisy nuclear is also in place, although the rent will be very expensive, but we must understand a truth: reluctant children can't trap wolves. 2. Understand the product and the customer group of the product.
According to the store's position to grasp a dietary taste habit of the surrounding people, if most people eat spicy, then the product is mainly spicy, very few people eat non-spicy, can provide some non-spicy, but not the main promotion.
3. The importance of the store name. If you want everyone to remember you easily, don't use something that is difficult to understand, you can choose to use Kaiqi hot words, and the name of the store should match the store decoration. 4. The service should be in place.
Good service can make people more impressive. Not only does it keep you old customers, but it also gives your store a good reputation. We all know the truth of "one to ten, ten to hundred".
Therefore, no matter how you go, Zheng He should keep smiling at customers. 5. The store should do activities frequently. If your store doesn't hold events all the time, you will definitely lose to the shops that do events on this street, and naturally not only will there be no repeat customers, but the store will be deserted every day.
6. Promote the store. You can go to the attachment to distribute flyers before the store opens, so that everyone knows that there is such a store, and secondly, you can contact some local first-class beauty and food celebrities, cooperate with them, and let him send them to do an event promotion. 7. Learn more, communicate more, and improve more.
Actively participating in training is an opportunity to learn, an opportunity to identify problems, and to understand where your store is different from others and needs to be improved.
<> the above information, I hope it will be helpful to you<>
I wish you a happy life and a prosperous business<>
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