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If you want to eliminate the four gaps, then you need to improve the service and the dishes, and constantly narrow the gap with others.
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How Haidilao eliminated the four arduous ones is mainly based on the fact that one of their business models is related to some of their cuisine services, not that this gap was formed at the beginning.
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How does Haidilao eliminate the four gaps, they are mainly through reasonable services. There are also those that bridge this gap by offering some special offers to their customers.
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Analyzing how Haidilao eliminated the four gaps, the elimination of the four gaps must be the use of some tools and methods to eliminate the gaps.
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If you want to eliminate his gap, you need real materials. And then the unified technology.
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How to eliminate the four gaps in Haidilao. It's all about what it's about, and it's a little hard to understand. The world now is really old people who really don't understand anything. Can't keep up with the trend and can't keep up with the words.
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I'm not sure how Haidilao can eliminate the 4 scenes, and how to eliminate these 4 scenes, I think it's the best to be unified.
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In order to eliminate this gap, specific to Haidilao's business situation, it may be necessary to make some of their own judgments and analyses based on some of their own business realities.
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If we want to eliminate its 4 scenes, it is also very convenient, and you should still filter it through the settings.
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Generally, those who go to the bottom of the sea to consume are more likely to have funds in their hands and middle and upper assets, and I think that since they go to the seabed, they are all guests.
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Haidilao collects money inside, and junior high school is service.
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The most important thing for Haidilao to eliminate the gap is to increase the turnover rate and the customer's personal profit margin, so as to increase the efficiency and form a big brand!
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How does Haidilao eliminate the four gaps? I'm going to think about this and see how to get rid of it? Then I'll send it back to you.
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You also have to catch or eliminate the 4 gaps, which is also a very important thing in Haidilao.
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Analysis: How does Haidilao eliminate the four middle schools? Tea set.
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How to match four kinds of tableware in Haidilao, he is a fish from the bottom.
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Haidilao now many people like to go there to consume.
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Teacher a very convenient um, substitution method, and for example, if you want to be a picky eater, you can take some of your favorites.
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Airplane Haidilao how to eliminate the delicious application that sent him to Haidilao are fond of eating, because this practice is very simple cooperation.
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How does Haidilao eliminate the four gaps? This is their own business, and it needs to be analyzed and rectified internally.
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How is Haidilao analyzed now, is his cancellation going to our four middle school gaps, or should we conduct a timely analysis?
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How can there be a gap in this Haidilao? I think it's probably just the quality.
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I think Haidilao should lower the **, or improve the service.
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Analyze how Haidilao is small and thick four kinds of gap Harvard convenient things.
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I don't know what 4 kinds of gaps you said about Haidilao, so let's learn from them.
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If you want to fish, you should choose to eliminate the gap between the four in different ways.
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Analyzing how Haidilao eliminates the four gaps, I think Haidilao itself is very famous, and its gaps can still make up for each other in China.
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I think the owners of Haidilao are very clever, because they first make the service to attract customers, and then make their development plan very hygienic.
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Analyzing how Haidilao eliminates the four gaps, in fact, let Haidilao, generally they have first-class service, and the second is relatively good, and the gap is not too big.
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Summary. Dear, hello, Haidilao's main competitors analysis, there are these competitors: 1. Banu hot pot. Second, Senior Brother Zhou and Sister Pei. 3. Cantonese hot pot and seafood hot pot.
Dear, hello, Haidilao's main competitors analysis, there are these competitors: 1. Banu hot pot. Second, Senior Brother Zhou and Sister Pei. 3. Cantonese hot pot and seafood hot pot.
Related extension: In the past, Banu hot pot loved to talk to Haidilao, and it was undoubtedly Banu hot pot that started in Henan. With Haidilao as the benchmark, Banu started with the service of "painting scoops according to gourds", but he couldn't beat it.
Instead, the emphasis is on "moderate service"; Later, Banu found his own popular item-hairy belly, and declared in a high-profile manner that "service is not Banu, the specialty of hairy belly is, and mushroom soup is"; After an instant hit, Banu once again played the slogan "The service is not excessive, everything is exquisite". Senior Brother Zhou, Sister Pei, Senior Brother Zhou, and Sister Pei, two Internet celebrity hot pot brands from Chongqing, also won 100 million yuan in financing one after another, kicking off the prelude to expansion. First of all, in August 2021, the Chongqing hot pot brand "Week""Brother" received 100 million yuan in Series A investment from Black Ant Capital.
In January 2022, Chongqing hot pot brand "Sister Pei" also announced the completion of a 100 million yuan Series A financing. Founded in 2017, Brother Zhou has become the hot pot brand with the largest number of directly operated restaurants in Chongqing with its unique popular big knife waist slices. Judging from the narrow menu, there are currently 24 stores in the camp, and the unit price is about 134 yuan.
Started targeting the national market. Its founder Dao said in an interview with 36kr that there are few hot pots on the market with good taste, dishes, environment, service and culture, "Haidilao just does service". He believes that the hot pot competition has just begun, and he said that "Shanghai is a city that must be won" and "if you win Shanghai, you can win the whole country".
Compared with the Banu brothers and the Zhou brothers, Peijie's stores are relatively scattered and have a lower unit price. From the perspective of the narrow menu, its customer unit price is about 108 yuan, and there are currently 61 outlets in 18 provincial-level regions such as Chongqing, Jiangsu, and Anhui. According to reports, in 2022, Peijie plans to open 25-30 directly-operated stores, and in the next five years, it will open up new markets such as Beijing, Guangzhou and Hangzhou, and its planned number of directly-operated stores will increase to 500.
Cantonese hot pot and seafood hot pot, which are more niche Cantonese hot pot and seafood hot pot, have begun to land on the secondary market. Founded in Shanghai in 2015, Laowang mainly covers the lighter East China market, with most of its stores in Jiangsu, Shanghai and Zhejiang. As of September 2021, the unit prices of its stores in first-tier and new first-tier, second-tier, third-tier and below cities were 139 yuan, 130 yuan and 119 yuan, respectively.
At present, Qixintian has a total of 256 stores across the country, most of which are located in Jiangsu and Zhejiang regions, especially in Jiangsu. From 2022 to 2024, Qixintian is expected to add 300 new stores, expanding from East China to South China, Central China and North China.
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Summary. Hello, the problems faced by Haidilao and the corrective measures:1
Repositioning the product **For the problem of Haidilao's high product**, I think the first thing Haidilao should do is to "reduce the price", in the final analysis, consumers to Haidilao consumption, in fact, the focus is not on eating hot pot, but on "eating service", but the service of the catering industry belongs to the "duty", should not be used as a high reason, so Haidilao's dishes should be adjusted accordingly.
Hello, the problems faced by Haidilao and the measures to correct Wang Kong: 1Repositioning the product ** For the problem of Haidilao's high products, I think the first thing Haidilao should do is to "reduce prices", in the final analysis, consumers go to Haidilao to blindly consume, in fact, the focus is not on eating hot pot, but on "eating service", but the service of the catering industry belongs to the "duty" and should not be used as a reason for being high, so Haidilao's dishes should be adjusted accordingly.
3.To strengthen the control of physical stores, Haidilao should not only pay attention to the taste and safety of products, but also pay attention to the environment of physical stores, including the hygienic environment and dining environment. In recent years, Haidilao has had the dining table not cleaned up in time, and waited until the customer arrived at the table to clean up, which will increase the waiting time of customers, and will also greatly reduce the customer's impression of Haidilao.
The most fundamental reason for these problems is that Haidilao's control over physical stores is not strong, so Haidilao should strengthen the control of physical stores, formulate a perfect assessment system, regularly inspect each physical store, score and rank each physical store, and publish the ranking.
4.The preferential strategy for college students launched by Haidilao has attracted a lot of patronage of college stools, so as to achieve a win-win result, so that according to this idea, we can successively launch discounts such as senior card discounts, military discounts, teacher discounts, etc., to broaden the scope of those who eliminate the right trace fee.
5.Strengthen personnel training managementSince Haidilao has decided to gradually close some stores, it is necessary to strengthen personnel training. On the basis of the original staff training, you can add the last elimination system, which can allow consumers to participate in it, and consumers can score the employees of the physical store in an anonymous form, which can be used in two ways, Haidilao can be based on the year, if the employee has the lowest score in the year-end evaluation, then he can be allowed to re-participate in the training and give him the opportunity to re-work, if the second year still does not meet the standard, then it will be eliminated.
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Through the previous arguments, we can find that hot pot is a better variety of catering. However, this is only a premise for development, and it does not explain the reason why Haidilao has become a leader in the catering industry. The reason why Haidilao has been able to achieve rapid development is first of all due to the overall stable growth of the catering industry in recent years, which provides a good environment for the rapid development of Haidilao.
The growth rate of the hot pot market has exceeded the growth rate of Chinese food as a whole. In 2017, the domestic hot pot market size was 436.2 billion yuan, and the CAGR from 2013 to 2017 reached. It is estimated that from 2017 to 2022, the scale of the hot pot market will lead the overall growth rate of Chinese food at a compound growth rate, and by 2022, the total revenue of the hot pot market is expected to reach 707.7 billion yuan.
In addition to the foundation laid by Li Chai Bo for the good development of the catering industry, Haidilao has been able to achieve rapid development thanks to its own business model.
1) Haidilao's expansion model:
Today's hot pot brands can be divided into three different three modes of operation: the direct store model, the chain franchise model and the franchise model. The direct-operated store model is that the catering company manages all its branches by itself, while the franchise and franchise models are the catering company responsible for the technical management methods, and the franchisee pays funds and practices.
The characteristics of the direct sales model are that the company's operating philosophy and corporate culture can be transmitted to the actual operation to the greatest extent, while in the chain model and franchise model, the execution will be weakened in the process of the transfer of management rights.
In order to gain a good reputation, Haidilao adopts a 100% direct sales model.
2) Haidilao's business model is to place the ingredients outside the business system and focus on the main business of restaurant operation.
If a hot pot restaurant wants to open, it involves major links such as store decoration, personnel recruitment and training, hot pot base material procurement, and ingredient procurement. Haidilao entrusts these businesses to its own affiliates, and focuses on the main business of restaurant operation to improve its competitive advantage in the market.
3) Haidilao's operating model is that service is king. Haidilao's service is a model in the catering industry and has been being learned by other brands. The reason why Haidilao places so much emphasis on service is because hot pot is a standardized meal, and when everyone realizes standardization, the competitiveness of the enterprise is reflected in management and service.
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Summary. Hello, I'm glad to answer for you, in fact, all catering merchants can be understood as Haidilao's competitors, because everyone eats Haidilao and doesn't eat other catering, merchants eat other catering, and merchants can't come to Haidilao to eat for the same meal, but if you are a specific hot pot competitor, Haidilao really doesn't have a competitor of the same magnitude in our country.
Hello, I have seen your question and am sorting out the answer, please wait a while.
Hello, I'm glad to answer for you, in fact, all catering merchants can be explained as Haidilao's competitors, because everyone eats Haidilao and fights to stare Kai without eating other catering, merchants eat other catering, merchants can't come to Haidilao to eat with the same meal, but specific hot pot competitors, that Hai Ze nuclear bottom fishing in our country really doesn't have a competitor of the same magnitude.
Haidilao's competitor analysis.
Hello, all catering merchants can be understood as Haidilao's competitors, because everyone eats Haiwu Dongdi Lao and does not eat other catering, merchants eat other catering, merchants can not come to Haidilao to eat the same meal, cover dry but specific hot pot competitors, then Haidilao in our country really does not have a competitor with the same amount of cavity stuffiness.
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