What does copywriting do and what copywriting planning is

The specific work of the copywriting planning position is:

Assist in the design and writing of various publicity plans of the company;

Responsible for the writing of promotional copywriting and promotional materials;

Responsible for the writing of the company's external ** and advertising performance text;

Assist in the collection and editing of various publications of the company;

Regularly update industry information and write industry news;

Responsible for the collection and collation of advertorials and advertising materials.

Writing TV advertising scripts, newspaper advertisements, leaflets, trifold pages, in short, all text-related work in TV commercials and print advertisements every day, has certain requirements for language expression, but the writing skills are not all. Sometimes the copywriting also involves the creativity of some advertisements, as well as the promotion planning of the product, and writing a plan or something. If you don't have a background in advertising, let me explain it a little more carefully, the TV script is the initial text expression of the TV commercial, the storyboard, the scene description, the character language, and the narration.

Newspaper advertisements you must often see in newspapers, trifolds and leaflets are leaflets distributed on the street, and the text organization on them is the work done by copywriters. I'm not from a professional background, so I believe my explanation must be very popular, hehe.

By the way, this job is only more than 1,000 points a month in the beginning, and if you do a good job, you can go to a good advertising company, and it is no problem to get four or five thousand.

Copywriting refers to the profession of writing work in advertising companies or corporate planning departments. Advertising copywriting also refers to a style of writing that is used to express a certain plan or idea. For example:

Advertising copywriting planning, advertising copywriting, film and television advertising scripts, newspaper advertisements, leaflets, etc. Advertising corporate copywriting: corporate publicity**, news publicity, image publicity, etc. General advertising copywriting and advertising copywriting planning are separated, but sometimes copywriting will also do news planning and other work, depending on the company's situation.

Copywriting in the advertising industry, yes"Ad copy", translated from copy writer. It mostly refers to the form of advertising information content expression in words, which is divided into broad and narrow senses, and the broad sense of advertising copywriting includes the writing of titles, texts, slogans and the selection and matching of advertising images; Advertising copy in the narrow sense includes the writing of headlines, body text, and slogans.

Planning is the foundation and framework of the advertising system, and copywriting is a link in the advertisement (the text and creative part of the advertisement). Planning can involve a series of complex and complicated processes such as pre-market research, analysis, and refinement, and determine the creative direction of subsequent graphics and copywriting.

For example, all the print advertisements, ** advertisements, radio advertisements, etc., or the new product improvements, product packaging, etc., before the launch of advertising or packaging, the company will carry out a general plan for this thing through copywriting planning, including many aspects, such as advertising, professional aspects: advertising methods, elements, sound, color, typography, text, advertising slogans and other necessary aspects of advertising professional. Social aspects:

The current market situation, competitors. Economic aspect: Funding for implementation, etc.

According to the planning aspect you choose, the corresponding content can be changed, a complete copywriting plan is equivalent to a book (exaggerated, the number of pages is very small), why do you say that, because although the sparrow is small, you have to make this plan clear at a glance, whether it is the overall view, or careful reading, clear and clear.

This is my own understanding and I hope it helps you.

Copywriting and planning in advertising, strictly speaking, copywriting and planning should be two interrelated but very different professional division of labor, but subject to the general miniaturization of companies in China's advertising industry, so this kind of compound professionals have been produced. The specialty of copywriting is to write advertising text content such as leakage or dialogue and narration in film and television, and the specific products are: advertising slogans, headlines, text, etc., in short, everything written to consumers (the final advertising audience) to see.

Planning is a profession that considers how to advertise, such as the form of advertising, audience analysis, publicity focus, and marketing strategy.

The main work content of copywriting planning is as follows:

1. Responsible for the establishment, publicity, maintenance and promotion of the company's corporate image;

2. Responsible for market research, analysis of market information, grasp the situation of competitors, and grasp the existing situation of the market;

3. Responsible for the introduction and implementation of the store's best plan, and responsible for summarizing and evaluating the best effect;

4. Responsible for coordinating the relationship with relevant news, and responsible for preventing and preventing the occurrence of negative reports that are unfavorable to the company; The scum shouts rotten.

5. Responsible for the creative conception, copywriting and customer proposal of the project, and provide services such as pre-proposal, design creative description and post-closing report;

6. Familiar with the advertising creation process, have a keen sense of creative smell and accurate creative expression, have independent thinking and analysis ability, and have their own unique views on problems;

7. Assist the project team to make creative proposals to ensure the smooth progress of the work;

8. Implement and supervise the creative conception and copywriting of the project in charge;

9. Independently write all kinds of manuscripts (press releases, review drafts, interview drafts, etc.), planning plans, reports and various promotional materials of the project.