Zhang Xinyu s endorsement of the micro business was fined 800,000 yuan for false publicity, what los

Zhang Xinyu's endorsement of false publicity for micro-business, which will definitely have an impact on Zhang Xinyu's reputation, and even affect her future endorsements.

First of all, let's not mention this fine, let's just say that a loss to her reputation is very large, not to mention that she is not just an ordinary star now.

Recently, there have been more and more false promotions of ** products, and it is simply profitable for micro-businesses to sell ** products, because their cost is very low, as long as the products are sold on WeChat, so as long as there are customers, don't worry about store fees are making money, which is huge profits. Nowadays, many micro-businesses are looking for new products to open up new markets. **The huge profits of the industry have made many micro-businesses excited.

Although it has a relatively low repeat purchase rate, it is really profitable. The following is a case to illustrate the windfall profits of ** pharmaceutical micro-business.

Take products as an example, such as the skinny patches that were very popular in 2013 and 2014. In 2013, the small s skinny sticker that became popular on Weibo (in 2014, it was the popular Chinese medicine navel sticker on WeChat. It's a drop, 13 yuan a pack, all the merchants who sell this product must be Alibaba purchases, of course, there are many people who use these products to recruit micro marketing**, it can only be said that those recruited ** are really novices.

So what is their selling price, if I remember correctly, it should be 198 yuan, 298 yuan, 398 yuan, and I forgot about it, because this thing is 100% ineffective, so there are very few people selling it now.

The above talked about a profiteering product that is the least profitable. The most profitable individual in the ** product feels that it is the capsule, but the seller who sells the capsule really needs a lot of courage. As we all know, the Food and Drug Administration's review of drugs is very strict, and the inspection of drugs requires a long cycle, as little as more than a year, and as many as n years, and the cost is also millions.

An ordinary ** product with a cost of a few dollars, after being hyped by micro-business, **can reach a few hundred yuan, how profitable you say.

Really ** products are super profitable, because I was also fooled once at that time, and then all the products at that time were around four hundred and five hundred.

The ** products of micro-businesses are too violent, and things with a cost price of a few yuan can even be sold for hundreds or thousands of yuan

The reason why there are so many people engaged in micro-business is because it is a violent industry. Often the kind of three-no products that cost a few dollars can be sold for hundreds or thousands.

The level of violence is beyond what we ordinary people can imagine, and a thing that costs only a few dollars can be sold for hundreds of dollars.

Many people in modern society pursue weight loss, so they are more enthusiastic about these so-called products recommended by acquaintances and endorsed by celebrities.

I once read on a news that those ** products of micro-businesses are actually starch, which can be said to be dozens of times the profit

Now there are many celebrities who will endorse micro-businesses, and the ones I know include Zhao Wei, Zhang Xinyu and William Chan and other popular stars.

With the rapid development of the Internet, there are more and more celebrities endorsing micro-business brands and even self-created micro-business brands. From the early days of Zhang Ting's self-created micro-business brand to the current Zhang Xinyu, Guo Degang, Carina Lau and other celebrities have also joined the "micro-business" army, **, skin care products are selling well.

Due to the different nature of their work, celebrities need to often be self-reliant to gain a certain degree of popularity, so celebrities can often appear in the public's field of vision, and most of the stars' own means are filming film and television dramas, participating in variety shows, some activities and endorsement products, etc., in fact, endorsement products are the fastest, and the influence will be very long-lasting.

Guan Xiaotong has been known as the "national girl" for a while, her popularity can be imagined, and she is not very old, she has filmed a lot of film and television dramas, so the audience popularity can be said to be very good, and her boyfriend is Lu Han, the influence can be imagined, however, when she saw the goods she endorsed, this was too distracting, endorsing a micro-business product, what kind of existence does micro-business exist in people's consciousness, most of them are fakes, of course, there is no lack of truth, but the audience thinks so, There must be a reason, and Guan Xiaotong is the spokesperson for a micro-business product, which is really incomprehensible.

Fan Bingbing used to be a first-line actress, her popularity and traffic can be imagined, and she packaged herself very well, which can be called perfect, so there are naturally not a few endorsements, and Fan Bingbing has an endorsement, which is the endorsement of "Chinese Divine Soap", the summary point is that she is still wearing her own costume when filming "Wu Zetian", which looks more impactful, and this piece of soap was also very fried at that time, have you used it?

There are really not many celebrities who endorse micro-business, after all, micro-business is a relatively small circle, and big stars generally don't endorse it

I'm very disgusted with micro-business, so I don't know, what other celebrities endorse micro-business? I don't think big stars will endorse micro-business products

I think I want to say specifically, I may not be able to say which other celebrities endorse micro-business, because generally very big-name celebrities will not endorse micro-business.

There are still very few celebrities in the micro-business circle to endorse, after all, there are big problems in terms of reputation and integrity.

**There are many stars of micro-business, but now I don't pay much attention to micro-business, so some are not very clear.

Zhao Wei, Zhang Ting, Liu Tao, Fan Bingbing, Huang Zishan, Tao Hong, Zhang Zixuan, Zhang Xinyu, etc., there are many actresses.

Many big-name celebrities attach great importance to endorsements, and products like micro-businesses are indeed very few Datang stars to endorse.

Personally, I believe that the party concerned cannot provide the basis for the above-mentioned publicity effect of the product on the spot, and is suspected of false publicity

Because it may be that the company is secretly cutting corners to make fake and shoddy products, she endorsed it without investigating it clearly.

Because it may be that the company is secretly cutting corners behind the scenes to make fake and shoddy products.

The micro-business products endorsed by Zhang Xinyu may not be used by herself.

Because many micro-businesses are deceiving people now, she accepts endorsement advertisements without investigating clearly.

Nowadays, micro-businesses are everywhere, and it is difficult to distinguish the real from the fake.

Now a lot of micro-businesses are a **, and she took the endorsement without investigating it clearly.

Maybe she didn't understand it herself beforehand, and she didn't try it first.

The main reason is that she became a spokesperson without understanding it clearly, and there are other possibilities.

In daily life, we must be vigilant, do not be deceived by the usual measurement of micro-business, let me tell you some of the usual deceptive methods of micro-business.

However, is the business of micro-business really so hot? A large part of these scenery is deceptive, and it is directed and acted by bad micro-businesses. For example, adding people has skills, sales rely on fabrication, and many screenshots of chats, transactions, and transfers can be made through fake software, with the purpose of attracting friends to buy or become a subordinate businessman.

However, not all micro-businesses are like this, there are some conscientious sellers in the circle of friends who are serious about doing business, we should not generalize in the face of micro-business, because of the behavior of some bad micro-businesses and completely deny the micro-business industry.

1. Exposure to income and luxury life.

I made xx million this month, and today I bought a lot of things (with a bunch of luxury brand bags), bought a new car (steering wheel, no face), and where to travel (scenery photos + positioning) ......

This is actually the best point to distinguish, anyone makes money has a process, and suddenly sees a friend start to "show off his wealth" like this, either she won the lottery, or she is doing a fake micro-business. As for those who bask in the luxurious lives of others, I can't understand their way of thinking.

2. Post express orders and payment records.

This point is more difficult to distinguish, **There are also transaction records, micro-businesses post express orders, payment records and the like are understandable, and many real micro-businesses are also doing this.

However, those fake micro-businesses, holding a "three-no" product that has just been listed, have been doing it for a few days, and orders are flying all over the sky, and the goods to be sent are piled up in the room......You don't have to think about it to know there's something wrong with it.

The tricks of false propaganda of micro-businesses are deliberately exaggerating the efficacy of their own products, and then putting on a certain big star who is using this product, so that ordinary people can be fooled.

There are many tricks of false propaganda by micro-businesses, such as spending money to hire people to confuse the real and fake, seriously exaggerating the efficacy of products, and so on.

Micro-business endorsement is to exaggerate the efficacy, safety, etc. of their products, in short, so that the products do not have any shortcomings.

Now all micro-businesses are basically false publicity, especially those ** products, which are actually some of the ** after PS,

There are too many tricks of false propaganda by micro-businesses, especially the whitening products and ** products of micro-businesses, their efficacy is deceptive

The false propaganda of micro-business is not ordinary, and some time ago it was revealed that Zhao Liying is also endorsing.

I think the most important thing is that they like to exaggerate and then pretend to know very well and then make you believe that he is professional in scamming you out of money.

Nearly 1.1 billion users remain active on WeChat every month, 45 billion messages start to be sent every day, and 100 million audio calls are successfully disseminated. Nowadays, many celebrities and online anchors promote products. Since then, we have created value for this product to attract fan traffic.

In fact, no matter whether the product is good or bad, as long as it is an online anchor, then his fans will definitely follow the recommendation of the online anchor to buy the product, this is the fan effect, and the same is true for celebrity endorsements. It's like the love of the house and the truth, if you worship him as a person, then you love even its objects. The flood of WeChat has sold three no-products and a series of new pyramid schemes, with the help of micro-business platforms, in the name of micro-business, some people think that WeChat is a pyramid scheme.

WeChat Circle of Friends Everyone must see WeChat Circle of Friends who do micro-business people began to swipe the screen, the strangest thing is that when friends or relatives invite everyone to eat before spending money, except for strangers, everyone else is there. One by one, they are not chatting with each other, but using their mobile phone WeChat to introduce their products to each other.

First of all, the celebrity Zhao Wei is doing micro-business, Hanhan is doing micro-business, and there is also micro-business, Guo Degang is also doing micro-business, and it is said that he also earns one million a month. A famous star who is now doing micro-business is called Zhang Yuxi, and he is known as the founder of micro-business. In fact, celebrities endorse products or advertisements for their own popularity and make money, and few celebrities will pay attention to the quality of this product, or the authenticity of the advertisement.

And this time, because the endorsement advertisement is not true, it is also greatly discounted in the hearts of the audience, and after watching the similar experiences of some celebrities before, I feel that Zhang Yuxi is going to be "cool" this time. I hope that celebrity endorsements will also have snacks in the future!

It is true that the celebrity endorses these false advertisements, but his misleading and deceptive nature is even more serious. When the company and consumers have some trust in celebrities, buy other endorsement products or services, or have problems with customer service, do they need to be responsible for celebrities? There is no clear provision in our law.

The main body that bears this civil liability and administrative liability is some domestic advertising agents, publishers and social organizations, and there are just no celebrity spokespersons. Then the current law will take the celebrity spokesperson as an express guarantee. Consumers can claim compensation from the spokesperson.

In this way, it can be seen that the relevant departments should issue corresponding laws in a timely manner. Give the star a little restraint.

Celebrity endorsements may not have been fully understood by them, and they may be directly followed by agents.

In fact, celebrity endorsements are sometimes issued by brokerage companies, but the celebrities themselves do not inspect many brands, so it is inevitable that they will be suspected of false endorsements.

It is true that some celebrities do not choose endorsements, after all, they do not have too much other income**, and they can only accept some such unreliable endorsements.

Because I think Zhang Xinyu may also be a relatively simple person, whether these micro-businesses are true, and then I don't have a lot of judgment, which finally led to this situation.

Their celebrity endorsements are basically made by agents, and the celebrities rarely investigate on their own, after all, their time is very tight.

In fact, these celebrities are sometimes involuntarily, and they themselves don't have time to investigate these brands

Some celebrity endorsements are because they don't have a good understanding of the product, and not necessarily, they are all irresponsible

Zhang Xinyu's main economic ** is that in some of the catwalks and TV series he participates in, endorsements are definitely not his main income**,

Zhang Xinyu's main income ** is definitely not an endorsement, he also often participates in some fashion programs, and has also starred in some TV series

I think Zhang Xinyu's main income is not endorsement, because Zhang Xinyu is an actor, she can be filming.

Zhang Xinyu is a star, and her main income should be in her acting career, as well as participating in some variety shows.

No, she also has an income from filming, participating in variety shows, catwalks, etc., as long as she does it, she will have a steady stream of money to her wallet.