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Founded on December 18, 1996, Semir Group is a diversified group company with virtual production and chain management of casual clothing as the leading industry. With the development tenet of "creating a famous brand of public clothing", the company actively promotes the franchise development model, and the chain outlets of casual wear and children's clothing brands cover 29 provinces, municipalities, autonomous regions and municipalities directly under the central government, forming a complete market network pattern. The group company has six centers of marketing planning, production design, human resources, financial management, administrative management, marketing management, four wholly-owned companies, ten branches, and two well-known clothing brands such as casual wear "SEMER" and children's clothing "Balabala".
Semir actively explores the extraordinary road of "virtual production, brand management, and chain monopoly".
1. Service.
First, the first "for the business philosophy, earnestly pursue the principle of "enterprise and employees grow together" and the business philosophy of "small rivers have water and big rivers are full", create a good development space for employees, achieve shared interests, create prosperity, and achieve the goal of win-win between enterprises and employees. Strong cooperation is a strong driving force for Semir's sustainable development. Since 2002, it has actively cooperated with famous French design companies, Ogilvy Advertising and Yonyou, so that the core competitiveness and overall strength of the group have been rapidly improved.
In 2003, Nicholas Tse, the little king of Hong Kong, and in 2004, Twins was invited to join, and three young and energetic singing and film amphibious stars were used as the brand image spokespersons of Semir, so as to better interpret the brand culture of Semir advocating youth, vitality, unrestrained and health. It is with the pioneering spirit and continuous innovation that Semir has created countless excellent achievements. Semir has developed from obscurity to become a famous trademark in Zhejiang Province, a well-known trade name in Zhejiang Province, and among the "Top 100" in the national garment industry and one of the top 100 growing enterprises in China, and has been awarded the title of "Top 500 Private Enterprises in China" for six consecutive years, and has been elected as the deputy director unit of the Casual Wear Committee of China Garment Association.
Semir products have been identified as Wenzhou famous brand products, Zhejiang famous brand products, and the highest grade of national casual clothing. In addition, the children's clothing "balabala" brand won the titles of "2004 China's Top Ten Most Popular Children's Clothing Brands" and "Zhejiang Famous Brand Products". In the near future, Semir Group will become a well-known brand with high competitiveness at home and abroad!
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If you're asking about clothes, it's the same brand clothes as Li-Ning Meters.
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Semir mid-range grade. Semir is a rapidly rising leading brand in the domestic casual wear industry. Semir clothing is mainly comfortable and simple, focusing on two well-known clothing brands such as casual wear "SEMER" and children's clothing "Balabala".
Semir brand was founded in 1996, products and brand positioning in young, fashionable, energetic, cost-effective mass casual clothing, Semir audience is mostly students or young people who have just come out of society, mainly for 16 30-year-old young students and young people who have just stepped into the society, for this group, grade is not their primary pursuit, cost-effective, *** is the theme of Semir!
Semir's products have covered 40 series such as T-shirts, shirts, denim, jackets, down (clothing), wool sweaters, etc., with more than 6,000 specifications and varieties. In 2002, Semir began to hire Ogilvy International Advertising Company as a brand steward, and fully introduced "360-degree brand management" to enhance brand influence in terms of products, reputation, customers, store channels, visual identity, and image.
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The quality is medium (it's still okay to wear it for a year or two).
The style follows the trend every year, although there is nothing new, but the style of the clothes is still okay.
The most important thing is that it is not expensive, and it is almost the same as that of Metersbonwe Tang Shi, and it is not distressing to wear it for a year or two and throw it away.
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The fabric of Semir's clothes is generally pure cotton, casual style. It's more comfortable to wear! And the price is not high, mass consumption! The value for money is still good, it's worth buying!
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It is often said that Semir has no grade, because Semir is relatively cheap, its quality is average, and especially when the season changes, there will generally be relatively large discounts, some 1 piece of 80% off, two pieces of 7% off, three pieces of 6% off or something, are relatively affordable clothes.
Semir clothes are of average quality, sometimes you will buy very bad clothes, sometimes you will buy very good clothes. The style follows the trend every year, although there is nothing new, but the style of the clothes is still okay. The most important thing is that it is not expensive, and it is almost the same as that of Metersbonwe Tang Shi, and it is not distressing to wear it for a year or two and throw it away.
Semir is very similar to Tang poetry, to pure, I personally think that the part of Tang poetry is sweet, to the pure part is handsome, mainly to see what type of clothes you like, the most money-saving thing to buy their clothes is when the seasons change, there will generally be a relatively large discount, some of what 1 piece of 80% off, two pieces of 7% off, three pieces of 6% off or something, of course, the discounts are a little different around the place.
It belongs to the third-tier brand.
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