The advantages of Mini Programs, the 6 advantages of Mini Programs

Supported by a huge traffic pool, it has strong social attributes and is easy to spread.

Mini Programs are attached to WeChat, a traffic platform with a huge number of users, and have natural advantages in social distribution, and many users contact Mini Programs are obtained through other people's group sharing, private chats or fission, we can see that Pinduoduo, Meituan Takeaway, Ctrip Ticket Grabbing and other Mini Programs are some of the Mini Programs that users often share in WeChat groups or daily chats with friends. The powerful social nature of Mini Programs has helped many companies achieve low-cost user growth.

Lightweight, no need to install, almost no memory, easy to open, easy to use and easy to close.

The emergence of the applet has replaced many lightweight apps, which greatly saves the user's mobile phone memory and running space, and the applet has won the joy of users with its lightweight design and fast functions.

For small and medium-sized enterprises, the emergence of small programs has given them the opportunity to operate small "apps", and the development cost and development difficulty are relatively low, and doing small programs has become the preferred choice for many small and medium-sized enterprises that do not have the ability to develop apps.

Connecting, expanding, and refactoring scenes.

The emergence of mini programs has realized a business model that integrates online and offline. When going to the store, customers can scan the applet code in the store to have a clear view of the goods and services in the offline store, and then place an order to buy; When ** is on, customers can also purchase goods or services through the applet, and then receive the goods by express delivery.

The operation of the Mini Program helps merchants face the entire WeChat ecosystem, expands the consumption scene, increases the connection between merchants and customers, and for offline stores, the launch of the Mini Program also makes their stores operate for a longer time. Through the mini program code as the entrance, through the offline code scanning, WeChat search, *** association, friend recommendation, historical records and nearby stores and other six access channels, reconstructing the consumption scene and greatly releasing the potential of consumers.

It is conducive to precision marketing.

Mini Programs can help merchants achieve precision marketing by collecting data such as users' consumption age and consumption habits, and at the same time, they can use community social networking in WeChat to complete activities such as attracting fans, publicity, and free orders through community and social fission, and help each other online and offline to help achieve the purpose of enterprise merchants making profits.

The advantages of Mini Programs are mainly reflected in the following points:

1. Low operating costs

For small and medium-sized enterprises and mass entrepreneurs, if they want to carry out Internet channel business, do social e-commerce, and directly do an app development cost, the cost is relatively high, and they also need to raise a team to operate in the later stage. In this case, it is best to choose a lightweight applet, which not only has a low development cost (many template applets only cost a few thousand dollars, and even the source code development is insignificant compared to the app).

2. High rate

Mini Programs can achieve multiple traffic entrances when acquiring users. For example, "nearby Mini Programs, Souyisui", etc., can be directly entered, or you can bind the Mini Program to the public platform together, and attract fans to pay attention to the Mini Program through content marketing.

3. Smooth experience

Because the applet is not used, it does not occupy the memory of the mobile phone, and the information on the applet page is displayed faster and is relatively light to use. In the process of sharing, the information is more clear, and the ** and specific information of the shared content are directly displayed, while the shared content of the micro ** is a link code that gives the user a feeling that is not specific enough.

4. Fast fission

Through the social space, the user group can be quickly fissioned. Using the Mini Program to join a group can allow users to fission users, and using the Mini Program to bargain can be fast**, users can share and recommend to their own circle of friends, and the social space allows more users to see.

5. It will be retained

Since the Mini Program is not at hand, users can enter the Mini Program through search, nearby Mini Programs, or social space sharing links, but as long as the click traffic is over, it will now be in the fission of the Mini Program I use. You can also click to add a mini program; You can share the applet to the desktop of your mobile phone and open it at any time.

Mini program is an application that can be used without **installation, it realizes the dream of "at your fingertips" of the application, and the user can open the application by scanning or searching. It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps. Apps will be everywhere and ready to use, but without the need to install or uninstall.

For developers, the threshold for the development of Mini Programs is relatively low, and the difficulty is not as high as that of APP, which can meet the needs of simple basic applications, and is suitable for the conversion of offline stores of life services and low-frequency applications that are not just needed. The Mini Program can realize seven functions such as message notification, offline code scanning, and *** association. Among them, through *** association, users can realize the mutual jump between *** and Mini Programs.

8. The nearby mini program breaks through the visual geographical restrictions for merchants, and the mobile phone terminal within a range of five kilometers implements full coverage. It greatly improves the customer flow of merchants and facilitates merchants to obtain online traffic.

At present, Mini Programs are the trend of the times, and they are used in various industries. The advantages of Mini Programs are that they are simple to operate, easy to disseminate, have inherent traffic advantages, low customer acquisition costs, and can bring huge traffic to enterprises. Help enterprise fission users; Help enterprises improve customer repurchase rate; Help businesses increase conversion rates. It is a very good marketing promotion platform for enterprises.

No need to install, just open and go. Save traffic, save installation time, do not occupy the desktop, and do not occupy mobile phone space;

Since the beginning of 2017, when Zhang Xiaolong, the founder of WeChat, announced the official launch of Mini Programs, many industries have been groping for the development of Mini Programs, and have achieved good results, and Mini Programs have grown into a relatively complete ecosystem. At the moment of light application melee, mini programs have become the focus of competition among giants, and Alipay, Toutiao, and JD.com have successively released their own small program ecological platforms.

Under the prospect of the development of Mini Programs, the Mini Program platform that can run on external apps allows developers to run multiple terminals at one time, and the demand for opening up the Mini Program ecology is becoming stronger and stronger. Mini programs have begun to be used in the brokerage industry in response to certain needs, "Over the years, various brokerage apps have continued to do 'addition' in terms of function'As a result, the app is getting heavier and heavier, with more and more functions, and some users may feel that it is better to return to the basics, or maybe it's time for the app to try to do 'subtraction'. ”

If you want to be compatible with WeChat Mini Programs, you can also run Mini Programs on your own APP like WeChat, Alipay, and Toutiao, and privatize the Mini Program ecology, you can refer to the Mini Program Open Platform.

This year is the fourth year that the Mini Program has been launched, and during these four years, the development of the Mini Program has been very fast, and the program has the following advantages:

1. No need to install, open and use, and go when you run out. Save traffic, save installation time, and do not occupy the desktop;

Mini programs are becoming more and more popular, and more and more merchants choose small programs

1. Convenient and fast, ready to use and go.

2. Fast speed and does not occupy memory.

Because the front-end of the applet** is stored on the WeChat server and stored in the Tencent cloud, it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safety, stability and strong confidentiality.

In fact, Mini Programs are similar to the Apple Store, which first need to be reviewed before they can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions and scenes.

5. Low development cost and easy maintenance.

6. There are many nearby positioning and entrances.

Features of the Mini Program:

Uniqueness: The name of the Mini Program is unique, whoever registers first is whom, when others have successfully registered, you have no way to register.

Entrance. According to statistics, there are now nearly 50 entrances to the Mini Program.

New retail. Mini programs are the best landing tool for new retail, and they are also the trend of offline store development in the future.

Low cost. The cost of Mini Programs is relatively low, which can greatly reduce operating costs.

For new entrepreneurs, funding is relatively small. Therefore, many Internet entrepreneurs are considering making small programs. After all, developing an app is time-consuming, laborious, and costly.

Moreover, the cost of maintenance in the future is relatively high, and it is more difficult to promote.

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Safe and stable rent, strong confidentiality, in fact, the applet is similar to the Apple Store, and it needs to be reviewed before it can be released with Hu Neng. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to scanning the code, sending friends, searching, nearby and other common entrances, it can also be associated with ***, **article embedding, *** menu links, etc.

1. Customer acquisition. In the Mini Program, there is a function called "Nearby Xiaocheng Coarse This Order", which allows enterprises to directly display in front of WeChat users within a radius of 5 kilometers around, so as to solve the embarrassment of the current business advertising nowhere to play. In addition, the ranking of this feature is calculated based on distance, regardless of the brand or size of the store, which means that the closer users are to you, the higher you will be in the ranking.

2. Fission. Mini Programs have the characteristics of easy dissemination, such as one-click to friends and groups. For enterprises, if they have a Mini Program, they can use this feature of the Mini Program, and cooperate with some marketing activities such as grouping and bargaining to trigger the behavior of user sharing, so as to achieve customer fission.

3. Display. Mini Programs are based on WeChat, which has 1 billion users, so it's a very good showcase for businesses. For enterprises, if they have a mini program, it is equivalent to getting a "window" to display on WeChat, a platform with 1 billion traffic.

4. Retention. I believe that most companies want customers to be able to spend a second or multiple times. And in order for customers to be able to consume a second and multiple times, it is necessary to retain customers.

Mini programs can help enterprises do this well. For enterprises, after owning the Mini Program, they can develop a membership function in the Mini Program, and then add it to the membership system after the customer consumes, and then regularly launch some member-exclusive activities, which can often stimulate the probability of customer repurchase.

In the era of weakness on the PC side and the rise of the mobile side, WeChat, which has 1 billion users, has a strong voice on the mobile side. And the small program that relies on WeChat obviously has a greater advantage than APP and other PC products:

According to the design of the Mini Program, each Mini Program can configure the address where the store is located, and the configuration of this address will cover everyone within 5 kilometers of the store location. Click on WeChat, enter the Mini Program, and click on the nearby Mini Program, you can see all the Mini Programs within 5 kilometers of your location. This is also the unique traffic advantage of the applet, which is not available in APP and other PC products, and this traffic is completely free.

2. Convenient and easy to use. You will delete the apps you don't use frequently because your phone doesn't have enough memory, but you will never delete WeChat. In most people's mobile phones, there are only a limited number of super apps such as WeChat, QQ, and Alipay.

However, most of the apps developed by the company themselves are difficult to keep in the mobile phone. The Mini Program provides a perfect solution for these companies, once used, it can be permanently retained in WeChat, and it can be used when opening WeChat. For example, the small program ordering system of many catering stores, and these restaurants want to realize mobile phone ordering through the app, which is very difficult to promote.

To give a simple example, Zhixing train tickets, many people have used Zhixing train tickets to help grab tickets, which is implemented by using the characteristics of small programs to facilitate communication. Just imagine, if you use APP to do fission propagation, you need **APP every time, will this effect be greatly reduced?

4. Data retention. Compared with APP and other PC products, Mini Programs also have an important advantage, that is, data retention. For example, if you do a form data collection on the app or PC, 1,000 people will browse it, leaving 30 mobile phone numbers.

And if you have used the applet to collect data, it is also 1000 people browsing and 30 mobile phone numbers, but the applet will leave the other 970 people's ***, and you can easily find these people in the WeChat group. For many companies, these people who did not leave their mobile phone numbers are also valuable for development.

5. Complete functions. In the applet, you can realize all the functions of the app and the pc side, as long as you can provide **, you can achieve it. It can perfectly move the functions on the app into the mini program. The app can die because there is no traffic, but the mini program will not.