The circle of friends micro business has been shouted by everyone, why do some people still say that

It has been 6 years since the rise of micro-business, and after 6 years of ups and downs, the model has been updated and iterated to meet the development needs of the times.

Big brands such as Gree, Mengniu, Yili, and Wanglaoji have also entered the micro-business, trying to get a piece of this big cake. So, how big is the market for micro-businesses? According to iResearch's report, the market transaction size of the micro-business industry will reach 1 trillion in 2019.

In the past, the model of micro-business was mainly based on "product is king" and "traffic is king" as the core, but with the rise of social e-commerce, the platform is responsible for the supply and the first chain, and the seller only needs to be responsible for selling the goods, so that the whole people can sell goods in the circle of friends.

It is said that among the 69 people in the circle of friends, there is a micro-business. It is not a new thing for the whole people to do micro-business, everyone can do micro-business, and everyone has the opportunity to make money. But this year, the traditional micro-business seems to be not easy to do, the competition is fierce, the same kind of competing products are the majority, and the market products are saturated, and the micro-business has lost its original advantages.

In 2019, the traffic-based growth model has come to the end of dividends, and traditional micro-businesses are facing problems such as high customer acquisition costs, traditional marketing failures, and high churn rates. As the core of micro-business, when choosing products, it is nothing more than the gross profit, frequency and demand of product categories, so how can we break the original micro-business model and usher in a new Red Sea market?

As the first e-commerce platform in China, Renren Youpin, as the first membership-based sharing e-commerce platform in China, has received investment from the listed company H&Q Yuyou, and has maximized the power of social to empower small and medium-sized enterprises to transform into social e-commerce.

It is different from traditional e-commerce and offline supermarkets, cutting off all levels of ** and intermediate links, saving advertising costs, logistics costs, personnel costs, etc., and spreading high-quality goods directly to consumers through community word-of-mouth. The ultra-high return allows everyone to give full play to their own strengths in a fragmented time, guide others to make rational consumption, improve personal income, personal quality of life, and realize their dreams.

This is also in line with a law of true fragrance, and many people will still do e-commerce micro-business.

Because these are the reasons for the malicious rumor-mongering market.

The reason why I say this is mainly because social e-commerce is still very popular now.

Because almost all of the circle of friends are micro-business, almost every day is in a rhythm of swiping the screen.

The biggest reason is that even though everyone is shouting and beating now, everyone still can't help but go shopping.

Social e-commerce will become an important channel for retail in the future, and the huge traffic brought by social e-commerce will also be transformed into the sales of e-commerce, and people can better enjoy the fun of shopping while obtaining information, and social e-commerce will become a new direction for the development of e-commerce in the future.

Different from the traditional e-commerce model in the past, social e-commerce is based on the concept of new retail.

In terms of sales scenarios: sales scenarios are not necessarily in stores, but can also be in other ways, such as online shopping, vending machines, etc.;

In terms of sales objects: consumers are not necessarily individuals, but may also be groups, and the dimensions are richer;

Social commerce will be a new species of innovation and disruption.

Zhong Ming of social e-commerce shares the difference between micro-business, e-commerce and social e-commerce.