The design method of packaging rationalization, how to achieve packaging rationalization

Due to insufficient packaging strength, insufficient packaging materials and other factors, the loss of goods in the circulation process should not be underestimated. According to China's relevant statistical analysis in 1988, it was determined that the losses caused by this amounted to more than 10 billion yuan a year.

Due to the high strength design of the packaging, the improper selection of packaging materials and the packaging overload, which is especially outstanding in developed countries, Japan's survey results show that the packaging surplus in developed countries is about 20% or more.

Therefore, the rationalization of packaging should be done:

1) In-depth understanding of product factors and logistics factors.

2) Understand the circulation environment and transportation destination.

3) Pay attention to the balance between packaging and logistics functions 1. Master the actual situation of circulation and play the most economical protection function.

2. Implement packaging standardization.

3. Coordinate the relationship with production.

4. Pay attention to the convenience of loading, unloading and opening.

1. The first factor that affects the packaging is the loading and unloading of the dust balance sail, and different loading and unloading methods determine the packaging.

China's railway transportation, especially automobile transportation, is mostly manual loading and unloading, therefore, the shape and size of the packaging should be suitable for manual operation. On the other hand, the low quality of loading and unloading personnel and non-standard operations also directly lead to commodity losses.

At a regular meeting, the general manager of an express company in Guangzhou once talked about such a case: a large wooden box imported from Hong Kong customs clearance, containing precision equipment, requires that it cannot be tilted during transportation.

2. The second factor that has an impact on packaging is storage.

When determining the packaging, the appropriate packaging strength should be adopted according to different storage conditions and methods.

3. The third factor that has an impact on packaging is transportation.

The type of conveyor, the length of the conveying distance, the road conditions, etc., all have an impact on the packaging. At this stage in China, especially in Guangzhou, there are many different types of transportation methods: direct flights and transit by air, hail dispatch of railway express containers, parcel express, special trains for travel packages, tarpaulin cars and sealed vans, and the above different transportation methods have different requirements and influences on packaging.

The main manifestation of packaging rationalization.

1. Lightness and thinning of packaging. Because the packaging only plays a protective role and has no meaning to the use value of the product, under the same conditions of strength, life and cost, lighter, thinner, shorter and smaller packaging can improve the efficiency of loading and unloading, and save transportation space and cost.

2. Purification of packaging. In order to improve the efficiency of packaging operations, packaging materials and specifications should be purified, packaging specifications should also be standardized, and packaging shapes and types should also be purified.

3. Meet the requirements of container unitization and standardization. The specifications of packaging are closely related to pallets and containers, and the size standards of packaging should be formulated from the perspective of the system, taking into account the matching with transportation vehicles and handling machinery.

4. Mechanization and automation of packaging. In order to improve the efficiency of operations and the level of packaging modernization, it is important to develop and apply various packaging machinery.

Summary. Hello, for you to collect the requirements for the rationalization of packaging: (1) the packaging should properly protect the goods inside, so that its quality is not damaged, (2) the capacity of the packaging should be appropriate, the packaging mark should be clear, so as to facilitate loading, unloading and handling, (3) scientific packaging, reduce waste 1, packaging standardization, 2, packaging lightness, 3, packaging purification, 4, packaging green, hello, the above is the answer given If my answer is helpful to you, please please praise my service Your praise is the biggest motivation for me to move forward, and I wish you a happy life

Requirements for packaging rationalization.

Hello, for you to collect the requirements for the rationalization of packaging: (1) the packaging should properly protect the goods inside, so that its quality is not damaged, (2) the capacity of the packaging should be appropriate, the packaging mark should be clear, so as to facilitate loading, unloading and handling, (3) scientific packaging, reduce waste 1, packaging standardization, 2, packaging lightness, 3, packaging purification, 4, packaging green, hello, the above is the answer given If my answer is helpful to you, please please praise my service Your praise is the biggest motivation for me to move forward, and I wish you a happy life

What forklifts are available.

Packaging design is the process of packaging products and getting them to the consumer. Proper packaging design can effectively improve brand image and product sales, so packaging design also plays a very important role in the process of product design.

Here are some design methods for packaging design:

1.Bottleneck design method: This method takes the bottleneck as the starting point, and determines the design scheme of the entire package by designing the shape, size, and curvature of the bottleneck. For example, in the packaging design of juice beverages, the material and color of the bottle cap can be considered when designing the bottleneck.

2.Iconic pattern method: This method is to design an iconic pattern or print it on the packaging to reflect the corporate brand, product characteristics and other information.

For example, Coca-Cola's red lettering and wavy lines have become one of its signature motifs, which allows consumers to quickly identify the product.

3.Humanized design method: This method is from the perspective of consumers, by trying different packaging forms, sizes, materials, etc., in order to achieve better humanized effects. For example, some cans are designed with ease of use, comfort, and so on.

4.Economical design method: This method is to reduce packaging materials and costs through design to achieve cost savings. For example, in some logistics packaging, lightweight, economical, and easy-to-use materials can be used to improve production efficiency and reduce costs.

5.Color matching method: This method is to select the appropriate color combination to reflect the brand characteristics, product characteristics and other information. For example, in the packaging design of soap, it is common to consider the use of colors such as white, blue, green, etc., which have a sense of cleanliness and comfort.

The above is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting****), I hope it can help you.

Packaging design refers to the design of the appearance of goods or products, through graphics, words, colors, etc., to create a visual effect conducive to product sales on the packaging, and enhance consumers' desire to buy. Packaging design is not only a simple aesthetic theory, but also needs to pay attention to practicality and economy, so that the design not only conforms to the brand and market positioning, but also is conducive to the production and sales of enterprises.

Here are some ways to design your packaging:

1.Understand your target audience and market needs: The first consideration in packaging design is who your target audience is and what they value most in the buying process.

This requires designers to do enough research on the category and market, and formulate design ideas in combination with brand positioning and market strategy.

2.Selection of materials and types: Designers need to choose materials that are suitable for the product, such as paper, plastic, etc., and choose the design type according to the preferences of the target audience and the characteristics of the product itself, such as simplicity, gorgeousness, etc.

3.Refining core elements: Designers need to dig out key information from multiple perspectives such as brand, product, and market, extract the core elements of the product, and highlight them through packaging design.

4.Consistency: The packaging design needs to be consistent with the brand image and maintain a certain degree of consistency. A successful brand needs to build trust, and in most cases, that trust is passed on to customers through a well-documented brand identifier.

5.Attention to detail: The details of packaging design can show the company's vision of product quality and create a high-end image of the product.

Small differences such as different textures, colors, fonts, or patterns can have an impact on consumers, so designers need to carefully consider the relationship between every detail and element.

6.Innovative thinking: A good designer should have innovative thinking, be able to integrate a number of design concepts, constantly explore new materials and technologies, and produce a brand image that meets the needs of the market and consumers.

In conclusion, packaging design needs to be comprehensively considered according to multiple aspects such as target audience, market demand, brand positioning, and product features. In order to create excellent packaging design, designers need to continuously learn and improve their professional ability, keep up with market changes and adjust their design strategies in time, so as to highlight the corporate brand image and bring more value to product sales.

Zhonghui design's original packaging design works.