Samsung, which was beaten by domestic brands, can rely on 5G to counterattack?

After 2013, although Samsung has been firmly in the first place in the global smartphone market, its market share has been declining, from 30% in 2013 to 19% in 2018. In the Chinese market, in 2014, the first position of Samsung's mobile phone market share was snatched away by Xiaomi mobile phones, and in the following years, Samsung mobile phones never entered the top five positions in the IDC rankings. According to Counterpoint Research, Samsung's mobile phones accounted for less than 1% of the Chinese market in 2018Q1.

In this regard, Kwon Gye-hyun, President of Samsung Electronics Greater China, said in an interview with **, "In 2019, we ushered in two major innovations at the same timeOne is the innovation of communication technology represented by 5G, and the other is the transformation of the form of mobile phones represented by folding screens. If Samsung can promote related products to China in the first time and take the lead in occupying the 5G or folding screen market, it will greatly improve Samsung's brand status. In Kwon Guixian's view, taking the lead in seizing the 5G or folding screen market, Samsung mobile phones have a chance to "turn around".

However, judging from the current market competition pattern of domestic 5G and foldable mobile phones,".The "preemptive" Samsung has no advantage in ** and technology。Up to now, Huawei, ZTE, Samsung, and Vivo have all released 5G mobile phones in China, and OPPO and Xiaomi have also announced that they will soon release 5G flagship phones. Compared with the starting price of 5G mobile phone manufacturers that have been sold in China, the starting price of Samsung's 5G mobile phone is the highest, at 7999 yuan.

Huawei's Mate20 X 5G starts at 6199 yuan, ZTE AXON10 Pro 5G starts at 4999 yuan, and vivo's iQOO Pro 5G starts at 3798 yuan. Judging from the ** alone, the 5G mobile phones of domestic brands Huawei, vivo, and ZTE have more advantages than Samsung's Note 10+ 5G.

The 5G of domestic mobile phones is also very strong, and Samsung has no chance in this regard.

Samsung doesn't have 5G technology yet, and it's not popular in China.

It is impossible for Samsung to counterattack with 5G, and now 5G technology is controlled by Huawei, and Samsung does not have this technology.

Samsung, which has been beaten by domestic brands, cannot rely on 5G to counterattack, and Huawei is strong.

I think it's possible, because the overall quality of Samsung is still good.

Because the overall quality of Samsung is still good, the strength allows them to do so.

This maybe, it depends on their future development and market sales.

Judging from the current situation, Samsung, which has been beaten by domestic brands, cannot rely on 5G to counterattack.

It should be possible that if Samsung can improve the technology, it may be able to fight back.

Samsung has been the No. 1 smartphone brand in the Chinese market for many years, but in 2014, Samsung was taken away from the No. 1 position in China by Xiaomi, a newly born Internet mobile phone brand; Since that year, sales of Samsung phones in the Chinese market have begun to decline, and today they are less than 1%.

According to last year's mobile phone sales list in the Chinese market, Samsung's mobile phones in the Chinese market have belonged to the category of "other", far less than several major domestic smartphone manufacturers, and even inferior to some second-tier mobile phone brands, which shows that Samsung's situation in the domestic market is not optimistic.

In the domestic smartphone market, Huawei, OPPO, Xiaomi and vivo, which currently have the highest sales volume, are also challenging Samsung in the global market; The domestic "new four giants" have made great efforts in the global smartphone market, and have achieved quite good results in some countries and regions; Xiaomi, for example, beat out Samsung in the Indian market to become India's best-selling smartphone brand last year. In the Chinese market, the higher sales volume is not high-end smartphones but low-end smartphones, and the products of domestic mobile phone brands in this price range are difficult to match with overseas mobile phone brands such as Samsung, LG, and Sony; Samsung launched the Galaxy A series, which focuses on the low-end market, and it is not competitive with domestic machines of the same price.

In the field of 5G, Samsung is also one of the manufacturers with a very right to speak, and the 5G baseband developed by Samsung can also support NSA and SA networks at the same time; So far, the two highest-selling 5G smartphones in the world are Samsung's Galaxy S105G and Galaxy Note10+ 5G. In addition to these two 5G smartphones, Samsung will also launch more 5G smartphones to occupy the market.

We don't know this now, but it depends on his future development.

He can't, Huawei has special grades, so they are unlikely.

Samsung phones can't be reversed with 5G, because 5G is monopolized by Huawei.

Samsung phones have begun to decline slowly, and I think they will be surpassed by Huawei in the future.

Samsung phones need to put a lot of effort into a reversal with 5G.

It's difficult, because Samsung's mobile phone doesn't have a good reputation in China, and everyone doesn't buy it.

I don't think it's possible for the time being, and it depends on his future development.

I don't think it's possible for the time being, and now that I've been surpassed, it's still hard to get up again.

Chinese brands mainly rely on his credibility issues, as well as his technical problems to go global.

Chinese brands should rely on cost performance, after all, other places may not be able to compare.

Chinese brands mainly rely on technology to continue to move forward in order to go global.

Rely on technology, only if the technology is good, everyone will recognize you more.

Relying on our very strong strength and a very large fan market.

Chinese brands need to work hard to better go global.

It mainly depends on the development of science and technology, and only with good technology can it go to the world.

It mainly depends on technology, and if the technology is not good, it will definitely not be able to go to the world.

Of course, Chinese brands rely on their own scientific research strength to go global.

On March 2, Beijing time, Kim Young-ky, head of Samsung Electronics' network business, recently confidently said that despite the increasingly fierce competition from Chinese rivals, Samsung will become the mainstream 5G equipment supplier.

Credibility is paramount when it comes to choosing a telecom infrastructure provider. It is not possible to purchase mobile phones, and telecom operators cannot test network equipment in advance. Without long-term mutual trust, it is difficult for you to choose a ** business.

Kim Young-ky said at a press conference at the Mobile World Congress (MWC).

To enter a new market, it often takes five to ten years for a company to gain recognition. I think Korean wireless carriers will take these factors into account as well as **. He said.

In the field of 5G equipment, Huawei is expected to become the biggest threat to Samsung's development. Huawei is currently the world's largest telecom equipment manufacturer.

In order to achieve the goal of deploying 5G communications by March 2019, South Korea** plans to complete the 5G spectrum auction by June this year. South Korea's three major operators, SK Telecom, Korea Telecom and LG Uplus, have all expressed interest in Samsung's equipment due to their competitiveness**. SK Telecom and Korea Telecom are long-term partners of Huawei.

"We have been doing business in the highly competitive Japanese market for 10 years, and we are very proud of our technology and want to make it available to the most important Korean market," said Kim Young-ky. ”

Kim Young-ky also said that Samsung wants to use 5G technology as a stepping stone to grow the company's network business.

Competition for 5G commercialization is heating up, and it will be critical to have a wide variety of 5G-related business models in order to take the initiative in the upcoming 5G era," he said.

At this year's MWC, 5G technology took center stage, with many companies showcasing their capabilities. The industry expects that 5G networks will be 100 times faster than current 4G LTE.

Samsung believes that the 5G era will lead to the expansion of smartphone-centric wireless services to other areas and bring about great changes, such as in the fields of autonomous vehicles, factories, stadiums, and urban infrastructure.

Samsung's 5G fixed-line access (FWA) technology has been approved by the U.S. Federal Communications Commission. In addition, the South Korean company has been selected as the No. 1 wireless carrier in the U.S., Verizon** for commercial 5G fixed-line access systems. By the second half of 2018, Samsung's 5G platform will be deployed in Sacramento, California.

The partnership with U.S. wireless carriers Verizon and Sprint paves the way for Samsung to expand its presence in the U.S. market," said Kim Young-ky.

According to a recent data from the German patent data company IPLYTICS, Samsung ranks first in the number of 5G SEP patents, with a whopping 1,166, far exceeding Huawei's 933 and Qualcomm's 730. In fact, Qualcomm has announced its 5G patent fee standard, which is as high as about 3% per phone, which means that its revenue is expected to grow significantly over the next 10 years. It is said that Huawei has also begun to study its own charging standards, which should be more affordable than Qualcomm.

However, Samsung, which has the largest number of 5G SEP patents, has been slow to announce its patent licensing fee standard. Samsung, as the leading big brother in the mobile phone industry, seems to be reluctant to charge licensing fees. Therefore, this makes many netizens unable to understand:

The technology has a low deficit content.

Although there are many Samsung 5G patents, there are not many standard essential patents. Standard essential patents refer to the patents that must be used for 5G mobile phones, and they cannot access the Internet and play ** without using them, and they are the patents with the highest gold content. Samsung's lack of 5G standard essential patents, so it is not necessary for mobile phone manufacturers, so Samsung's right to speak in 5G is actually far inferior to Huawei Qualcomm, which is not a matter of patent quantity, but a quality problem.

Lack of confidence. <>

Everyone knows that Samsung's own Orion chip does not support full Netcom in many cases, so its flagship models mostly use Snapdragon chips. In fact, Samsung's basic communication research and development capabilities have always been shortcomings, and its mobile phone baseband signal is not as good as Huawei's. Therefore, its 5G patented technology is not very attractive to many mobile phone manufacturers, and naturally they dare not charge patent fees.

I'm afraid that no one will use it if it's expensive.

The most critical point is that some industry insiders said that Samsung's top management seems to be worried that no one will want to use their 5G patents. From the point of view, Qualcomm 5G patents are the most expensive, and mobile phone factories such as Xiaomi Meizu and OPPO must use them. Nokia Ericsson's 5G patent fee is significantly lower, which should attract many mobile phone manufacturers, while Huawei has not yet set its own charging standard, which makes Samsung uneasy.

If Samsung's 5G charges are set high, it will be embarrassing if no one uses it, so it is understandable that it has not announced the license fee for a long time.

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Samsung phones do not currently support the use of 5G networks. If you want to know about the relevant information and pre-sale of Samsung's new model machine crack roll**, you can log on to the official website of Sanzhenyuan Orange Star to search for more information about Yutuan and Samsung**.