Indoor children s park loss experience, indoor children s park business is not good, what to do

There are three reasons why the park does not make money and loses money

First, there is a lack of investigation and a lack of clarity in the situation.

The huge children's consumer market has laid a good foundation for the profitability of children's parks. However, due to the rapid popularity of the children's park, it has attracted many novice investors to join. Many investors who don't know about the children's park industry seek welfare in order to occupy a place in the big cake of children's parks.

In the case of not knowing the children's paradise industry, blindly following the trend of investment, and finally losing money due to poor management!

There is no industry that can make easy money casually, and Children's Paradise is no exception. Before investing in children's parks, investors must do a good job of industry analysis and investigation, such as the market situation, the environment of the business site, the number of target customers, peer competition, peer business projects, etc. Do your market research and don't blindly follow the trend.

Only by accurately grasping the market can we avoid misunderstandings and achieve greater profits for our own paradise.

Second, the positioning target is large, and the equipment is not attractive.

Children's playgrounds should have a clear understanding of their own positioning. Some entrepreneurs invest indiscriminately, thinking that the bigger the park, the better, and the park area is too large, but the local target customers are not so large, and finally the park's operating costs are greater than the profit income, resulting in a loss-making situation. There are also some operators who do not have a clear target customer positioning, and buy amusement equipment indiscriminately, regardless of the children's preferences, and as a result, the equipment is not attractive, and the popularity of the park is not good, resulting in a loss.

Before investing in children's parks, investors must clearly know their own park positioning according to market conditions, and plan the most suitable investment plan for the park according to market conditions to reduce investment risks.

3. Do not actively operate.

Many investors think that after the opening of the children's park, they can sit back and wait for a profit. At the beginning, the park was still very popular because of its freshness, but in the long run, when the enthusiasm of consumers waned, the park remained unchanged, and there was no popularity, no profit, and money loss.

If children's parks want to develop and make profits for a long time, they are indispensable for management. In the face of the rapid development of children's parks, more and more investments have been made to join the children's park industry. In order to achieve long-term development and profitability in this era of increasingly fierce competition and rapid development, park operators should have a plan to manage the park, enhance the popularity of the park, cooperate with other stores to expand customer channels, attract more customer members, and enrich the functional modules of the park.

The following is a statistical analysis of the reasons for the loss of indoor children's parks in various places.

First, the location is arbitrary.

Many investors who follow the trend see that the indoor children's park market is developing well, and they also follow the investment to open stores. I didn't do a good job of market research in the early stage, and when I heard that shopping malls, supermarkets, communities and other areas were good to open stores, I randomly chose a place to open a store in a hurry, resulting in a small number of target groups in the later stage and a loss of money due to poor management in the later stage.

Second, the decoration is casual.

For indoor children's parks, the decoration of indoor children's parks is very important, and we have our own characteristics and unique styles in terms of decoration. It will attract more customers to come to consume, and the increase in customer flow will naturally drive the turnover of the store. However, some operators do not pay attention to this part, and the decoration design is very ordinary and casual, which eventually leads to a scarcity of customers and a loss of the park.

3. Amusement projects follow the trend.

Some operators are prone to fall into such a misunderstanding, blindly follow the trend, and choose what amusement projects are popular recently. In fact, sometimes because of the industrial agglomeration effect, if the amusement projects operated are too similar, it will cause unnecessary competition and divide their own customer groups. Therefore, in the face of a dazzling array of children's amusement projects on the market, operators should not only observe whether they have new ideas, but also understand the market, and combine them with their own conditions to open a children's park suitable for local amusement needs.

Fourth, the number of equipment replacements is many.

Equipment is the core of indoor children's amusement parks, and the playability, novelty and safety of amusement equipment are particularly important. Among them, safety is the top priority, and many investors do not pay attention to the quality of equipment in order to reduce costs or pay attention to it, resulting in frequent accidents and replacement of equipment in the later operation of the park. It will seriously affect the play of customers and the operation of the park, and make the park lose money in the long run.

Fifth, I don't know how to sell.

In addition to the income from the sale of single tickets, the vast majority of children's parks obtain additional income through the sale of membership cards, children's toys, venue rentals and other forms. However, some children's park employees are not good at selling store monthly cards, package tickets, etc. to parents, and are too passive when doing sales, thinking that parents will naturally do it if they want to apply for cards, which cannot bring higher profits to the park.

The above introduces the reasons for the loss of major indoor children's parks, hoping to provide help and reminders to major investment operators. Success is not so easy, it requires time and effort and practical exploration. It is necessary to do a good job in all aspects such as market research and equipment before investment, and in the later stage, it is necessary to always understand the market dynamics and customer needs, and adjust the operation and management plan according to the situation.

This is the key to the long-term development and profitability of children's parks.

Many indoor children's parks are a surefire business, but some people may have the following problems if they fail:

1: The site is not right, the surrounding ** is small, and there are very few customers of this oneself.

Although the prospects of the domestic indoor children's park industry are very good, and many investors have made a lot of money, there are still a few investors who have lost money. Children's Paradise has diagnosed the following problems in general loss-making parks:

1. The site of the park is located at will.

In business geography, there is a phenomenon called "death across the street", which means that in the same business district, the shops on one street are doing brisk business, while the shops on the other street are deserted. Once again, this phenomenon illustrates the importance of site selection. Some indoor children's park operators choose random locations, and eventually fall into losses due to the scarcity of ** and few customers.

2. More amusement equipment can indeed attract customers to play for the stay time, if it is just to blindly increase the equipment without reserving space, it will only bring customers a sense of disorganization and congestion, affecting the amusement experience. Operators should be reasonably matched according to the size of the venue, and reserve a channel for each equipment for tourists, so as to attract the interest of tourists and increase profits.

3. Amusement projects follow the trend.

Sometimes, because of the industrial agglomeration effect, if the amusement projects operated are too similar, it will cause unnecessary competition and divide their own customer groups. Therefore, in the face of a dazzling array of children's amusement projects on the market, operators should not only observe whether they have new ideas, but also understand the market and combine them with their own conditions.

4. The decoration design did not keep up.

It can be said that the decoration design of the indoor children's park is very important, but some operators do not pay attention to this piece, which eventually leads to a scarcity of customers and the park is in a state of loss. The degree of delicacy of the decoration must be consistent with the surrounding business environment, and the level of sufficient funds can be slightly higher than that of the surrounding business district.

5. Do not take the initiative to remind parents to apply for a card.

Some indoor children's park employees are not good at selling store monthly cards, package tickets, etc. to parents, and are too passive when doing sales, thinking that parents will naturally do it if they want to apply for cards, which cannot bring higher profits to the park. Therefore, operators should encourage employees to become proactive, take the initiative to introduce the advantages of indoor children's playgrounds to consumers, and publicize the discounts obtained by applying for cards.

Children's parks are not doing well, and we must first analyze why this is happening.

1. The reason for the venue is the frequent reason for the business problems of many children's parks, which may be that the venue is too biased, the positioning of the children's park is inconsistent with the surrounding area, or it may be that the transportation is inconvenient, resulting in customers being unwilling to take them to the children's park to play;

2. Secondly, it may be caused by the high price, which is difficult to retain customers, and it is still decided according to its own equipment, location, and the consumption power of the surrounding people;

3. The level of service may also be a factor affecting the business, such as the attitude of the clerk, whether the customer is warm, and whether the service is humane enough.

4. Whether it is because the equipment is old and the appearance is not novel enough, which leads to the child's low interest.

So what can I do to get back quickly?

1. Membership card strategy.

For example, the original price of 60 yuan, membership card 400 yuan 10 times such a model, seems to be discounted, in fact, according to 60 yuan each time, customers may come three times and no longer come, but according to the model of the cavity rental card, customers have developed consumption habits, basically will continue to renew, membership card model to improve the long-term profitability of children's park.

2. Improve service levels.

3. Decoration and equipment.

Together, the decoration and equipment form the image of a children's paradise. The decoration should be carried out in a central style, and all the details of Xunyuan Lao are matched with the theme and can make a deep impression; The device needs to choose a novel shape, novel type of play, because children's vision is more developed than adults, so their sensitivity to color is much higher than adults, and the color of the device can be selected to be colorful and attract children's attention.

For indoor children's playgrounds, the site is the most important and necessary condition for the success of the operation: the site is best concentrated in the vicinity of large shopping malls or dense large communities. Make sure you're popular. I have some suggestions about the inside of the mall:

1, the shopping mall should have some grades and brands, enough popularity, so that there will be enough consumption capacity of the crowd, if the level of the shopping mall is low, it will also bring your playground to the low grade, low-level playground will not have a good business, if the popularity is not strong, the traffic will not go up, of course, there is no way to make money.

2. Playground equipment should be novel, like some of the previous naughty castles and the like are now outdated, some amusement equipment in Beijing's playgrounds, such as inflatable castles, coconut tree shirts sooner or later, treading wave waterbeds, etc. are relatively new recently, and children like them. There are also scenario simulations, and some board games are novel children's playground protagonists.

3. The rent of the shopping mall should be controlled within 30% of your income, and this kind of business can be considered to be done.

At present, there is a lot of market for indoor or Li Nei children's playgrounds, especially in the north, spring, autumn and winter are longer, and children spend a long time indoors, so many parents will take their children to indoor playgrounds to play when they can't go out, which will also increase children's ability to socialize and climb.

As long as the venue is found well, children's indoor playgrounds are still very promising.

I want to respond to the promotion of the grandchild opening activity in some way, so that parents can bring their children to play.

Children's parks rarely lose money now, right? The Kid's Park near my house feels hot.

I'm guessing: is location a big part of the reason?

Indoor children's parks must be able to make money, but it mainly depends on the operation.

First, the implementation of the national two-child policy, the market wealth of one child with six wallets, and the potential customers of the two-child policy. Therefore, it can be concluded that the market prospect of children's parks is very impressive.

Second, there is also the promotion of children's paradise is very important, although the aroma of wine is not afraid of deep alleys, but in the modern competitive society, only by continuously improving the popularity, can we improve the efficiency of children's amusement parks.

Third, the equipment of the children's amusement park is the driving force for the long-term development of the amusement park, so the equipment of the children's amusement park must be safe, non-toxic and healthy, so that parents are willing to take their children to the children's amusement park to play, and the benefits of the children's amusement park can be improved.

This depends on the degree of development of the city, the location and scale of the site, the formulation of marketing strategies, market positioning, etc., and there is no definite standard.

However, there are many ways for children's parks to earn money, such as ticket fees, annual or monthly card application income, income from peripheral industries (catering, photography, custody, toys and stationery, etc.), advertising expenses, etc. Because the investment cost of the children's park is not high, the durability and durability of high-quality brand products and equipment, the low initial investment and daily maintenance can ensure that investors can quickly return funds, shorten the waiting period for pure profits, and have strong operability for investors, and can be used as one of the preferred projects for entrepreneurship.

Generally profitable.

Indoor children's amusement parks are profitable through tickets, membership cards, product sales, venue rentals, and childcare. Among them, ticket revenue is the main profit channel for most children's parks, and of course, it also includes the income of membership cards. However, additional revenue channels such as product sales, venue rentals, and childcare should not be underestimated.

For example, childcare can help parents solve the problem of leaving their children unsupervised when they are out for business. Seize this business opportunity and bring in a lot of revenue for your indoor children's amusement park.

An indoor children's playground is a place for children to play. Generally, it is relatively easy to get started in the business area, and it does not involve complex content such as inventory management.

Children's parks are generally chosen to be opened in several types of commercial areas:

1.Plazas or shopping malls, such as Wanda Plaza, Yaohan, etc.

Such venues are of high grade and attract groups with high spending power. Most of them are young parents who bring their children to play.

2.Large supermarkets, such as Wal-Mart, Auchan and other large supermarkets.

Such venues have a large flow of visitors, and middle-aged and elderly people (grandparents, etc.) bring children to play.

3.Community, early learning center, etc.

In communities near large residential areas, small business districts with guaranteed footfall are also an option.