What are the main SEO optimization tips, and what are the most commonly used?

The first one is**,**The typography is a mess, even if the spider will take a fancy to you, will the user like you? An SEO optimization is very friendly**, the homepage must be neatly typeset and clearly structured. And the homepage has already given the spider a lot of information to crawl, and the internal pages of ** will link to the homepage.

The second is keywords, and keyword optimization is key. No matter what industry you are in, there are keywords that match each industry. Target keywords are keywords that users often search for.

Target keywords are the key to choosing the most traffic. The target keyword should first be related to the topic, the product is related, and the user's search habits are related, such as skin care products, whitening, acne removal are obvious target keywords, but **, ** and the like are definitely not suitable. Therefore, first of all, we must set a good position, and then dig out keywords.

For Google, it is much the same, but there is one thing that is very different, Google has a low threshold for the inclusion of new ** to you, but the ranking will not be ideal soon, because Google has many factors, so it is a long-term accumulation of weight, which is very important.

The era of the fourth external link king has passed, and an update was made on October 28, because the search engine pays more attention to the quality of the link in terms of the quality and quantity of the link, and too many spammy links will reduce the weight of **. External links should pay attention to three characteristics: relevance, extensiveness, and weight.

Fifth, don't over-optimize, don't use black hat techniques, don't collect on a large scale, don't increase content unnaturally (abnormal explosive growth content), especially for new sites, and Google has a sandbox effect, that is, join a black house to observe you, and if you perform well, you will release more participation in the ranking relatively quickly, and the performance will extend the observation period if the performance is average or abnormal, and the performance is extremely abnormal, congratulations, you are likely to win the bid and be listed as not to be seen list, God knows what the result will be, either not included, or demoted, Either they will not be allocated weights for a long time, and spiders will not be patronized for a long time.

Sixth, don't deliberately emphasize SEO, SEO should be much better than tactics, the strategy is mainly from the information architecture (around the core words) and some content aggregation (long-tail words) to do, with the natural growth of the content, will naturally constitute n multi-SEO terminal page, these are not, you can write a book in detail. At the same time, don't SEO for SEO's sake, unless it's a specialized SEO product, user experience is the first place, and SEO is integrated into it without affecting or even helping users improve their experience.

SEO optimization mainly includes the following aspects:

1. Determine the best keywords: The selection of keywords is an extremely important part of the SEO optimization process, and keyword analysis includes: keyword attention analysis, competitor analysis, keyword and correlation analysis, keyword layout, and keyword ranking.

3. Add specific tags:

It is best to include our keywords in the tags, for different web content, we need to figure out the appropriate tags ourselves to improve the coverage of search engine bots to you, and through this to distinguish your effective topics.

4. Architecture analysis: The structure is conducive to SEO optimization if the structure conforms to the crawler preferences of search engines, and the architecture analysis includes: eliminating poor architecture design, realizing tree directory structure, and optimizing navigation and links.

5. Simplify the link hierarchy and structure: The structure of your URL should be very cautious, and you should avoid using a link with a ? number and other long strings of characters, otherwise it is not conducive to search engine crawling, and of course it is unlikely to get a good ranking.

7. Content publishing and link layout: Search engines like regular content updates, so reasonable arrangement of content release schedule is one of the important skills of SEO optimization. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point.

Your domain name, know how your site is included and updated. By domain:your domain name or link:

Your domain name, know the backlinks of your site.

9. Do a good job of link import and export: It is best not to point all external links to our homepage, which will lead to search engines repeatedly retrieving your same web page, resulting in a waste of resources.

10. Create a map: Make a map according to your own structure to make your map more search engine friendly. Make it possible for search engines to access all pages and columns on the entire site via sitemap. Reshoot digging.

11. High-quality links: Establishing high-quality links is a very critical issue for SEO optimization, which can improve the PR value and update rate.