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VI design (visual identity design) refers to the visual identity design used by enterprises or organizations to identify themselves, including the company's logo, trademark, font, color, image and other elements. VI design is not only an identity symbol of an enterprise or organization, but also an important carrier to convey brand image and values.
viBasic knowledge of design:
Logo design: The logo is at the heart of VI design, it should be concise, easy to recognize, consistent with the brand image, and easy to apply to a variety of media.
Color design: Color plays a vital role in VI design, different colors can convey different emotions and messages, so it is necessary to choose the most suitable color according to the positioning of the brand image and the target audience.
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VI design is a multi-angle, all-round reflection of the company's business philosophy. The VI here is the abbreviation of visual identity, which is what we usually call the visual design of the enterprise VI, and its basic components include, the enterprise name, logo, modeling, standard words, standard colors, symbolic patterns, slogans, etc.
What is vi:
VI (Visual Identity), which is translated as visual identity, is the most communicative and infectious aspect of the CIS system. 83% of the external information that people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel through which people receive external information.
The visual identity of the corporate image is the non-visual of the CI.
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The content is transformed into static visual identity symbols, which are most directly disseminated in the most extensive and diverse application forms.
The core of the basic part of VI is the logo, which can be in the form of graphics or text logos, and the most common is the ** form of logo. What is the fundamental part of VI design? The graphics, fonts and colors of the logo are strictly standardized, so that consumers can feel the identification symbols of the enterprise through their eyes, and the symbols have distinctive information transmission and unique characteristics.
Carry the company's culture or concept, and even industry attributes with logo graphics.
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VI is an important part of the corporate identity system CI and is the visual identity.
To put it simply, it is to design all the systems that can display the logo of the enterprise according to certain specifications. Includes: signs, logos, envelopes, stationery, clothing, signs, etc.
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Zhonghui Design (professional VI design company):
VI design refers to visual identity design, also known as brand identity design. It is a way of designing that conveys a company's or brand's identity through visual elements. The vi design includes a variety of elements such as company logo, fonts, colors, patterns, **, slogans, etc., which together form a unique visual system to ensure that the brand is recognizable and differentiated.
The purpose of the VI design is to establish a clear, unified and impressive brand image that will allow consumers to distinguish the brand from its many competitors and leave a long-term memory impression in the brain. Therefore, the VI design must take into account the brand's positioning, target audience, cultural background, and other factors to ensure that it is in line with the brand's style and values.
VI design can be applied in many aspects, such as logo design, ** design, advertising, product packaging, etc. The most important of these is logo design, as the logo is the core of the brand identity and is the first brand element that consumers see in stores, on the street, or online. Therefore, the logo design must be simple, easy to recognize, easy to remember, and consistent with the brand's voice and positioning.
In conclusion, VI design is an important brand marketing strategy that can help businesses build a strong brand image and increase consumer awareness and loyalty to the brand.
Zhonghui Design's original VI design works.
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It is the visual design of the enterprise VI, which is translated as the visual identity system. In layman's terms, it is a complete and systematic visual expression system with logos, standard words, and standard colors as the core. The above-mentioned abstract concepts such as corporate philosophy, corporate culture, service content, and corporate norms are transformed into concrete symbols to create a unique corporate image.
In CI design, visual identity design is the most communicative and appealing, and is the most easily accepted by the public, which is of great significance.
vi The important role that symbolic animals play in the ideology of a nation or state is a medium. The totems of ancient humans appeared, and ancient cave paintings and petroglyphs can be regarded as the oldest graphic designs.
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vi design refers to visual design.
VI stands for Visual Identity, that is, corporate VI visual design, which is an important part of corporate VI image design. With the development of modernization, industrialization and automation of society, the process of optimizing the combination has been accelerated, its scale has been expanding, the organization has become increasingly complex, the products have been updated rapidly, and the market competition has become more intense.
vi Basic Principles of Design.
The principle of unity of style.
The principle of reinforcing visual impact.
Emphasizing the principle of humanity.
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Hello friends, VI design is: VI design, also known as visual identity system design, is a design method that integrates and identifies the brand or company image visually. vi The purpose of the design is to create a stylistic system.
1. Design consistent visual elements such as logos, logos, fonts, colors, and graphics that together form a unique visual style that people can quickly recognize the brand or company logo. VI design is very important when it comes to corporate identity as it helps businesses to remain unique and recognizable in the market. Some of the VI design elements include:
1.Trademark Logo 2Brand font 3
Color 4Textures and materials 5Graphics and image design should take into account the overall positioning and brand image of the enterprise to ensure that all visual elements can present the image and meaning that the reed touches evoke.
Through VI design, enterprises can effectively establish brand image and story, enhance brand credibility and recognition, and then improve the reputation of enterprises and market competitiveness.
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