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First of all, we have to understand which ** are news sources? This is actually not difficult, you can observe the news released by others, use its link to query directly in the news column, if there is an inclusion, it proves that it is a news source, if not, it is not. Knowing what a news feed is, the next thing is easy to do, just go to a news marketing company and ask them to give you advice, filter some news sources that fit your industry**, and then publish them.
The news source ** has been found and released, does it mean that it is fine? Wrong! And the most important thing is to look at the inclusion, if the news is included in the real spread, if not included then the effect will definitely be greatly reduced.
How to do newsfeed promotion? Another point is to look at keywords, generally when searching for keywords, it will appear in the latest relevant place on the homepage, and the keywords in this place rank quickly, so they are used by many companies, and the competition is relatively large.
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Only if you meet the criteria will it be effective! The rules for inclusion of news sources are revealed!
In today's society, with the collection of information and news, it has become an effective way for customers to understand current news and obtain reliable information. However, many people are still skeptical about the standard of collecting news**. In this article, Xuntuike Media will analyze the collection criteria of news ** from the aspects of authority, credibility and originality, and help you better understand and judge the reliability of news**.
First of all, authority is one of the important indicators to judge whether a news is worth inclusion. Authoritative news usually refers to organizations with a high reputation and social influence, such as well-known newspapers, television stations, etc. This kind of journalism** usually has a separate team, a rigorous news process and a selection mechanism for editing and editing, which can ensure that the news coverage is objective, fair and accurate.
Therefore, when choosing news**, customers should give preference to authoritative organizations to obtain reliable news reports.
Secondly, credibility is also an important indicator to evaluate the quality of news. Credible journalism** should be authentic, transparent and reviewable. Authenticity means that the content of a news release should be based on real facts to ensure that readers can get real information.
Transparency refers to the disclosure of relevant information and information, including news workflows, guidelines, and journalists' identities, so that readers can understand the story and the production process. Auditability means that the information provided by the news** can be checked and verified. Therefore, readers should pay attention to its authenticity, transparency and reviewability when choosing Xinqing Slow News** to ensure the credibility of the information.
Finally, originality is also one of the important considerations for newssource inclusion. The originality of a newsfeed is reflected in its ability to provide unique, exclusive news coverage. Original news has a unique freshness and value to readers, which can attract users' close attention and reading.
Therefore, while pursuing inclusion, news sources also need to focus on providing high-quality content to meet readers' needs for news diversity and quality.
In summary, the criteria included in the news** mainly include authority, credibility and originality. Choose authoritative organizations as the first choice for news reading to ensure the reliability and accuracy of news reports; Pay attention to the authenticity, transparency and censorship of the news** to ensure the credibility of the information; Pay attention to the originality of the news** and provide exclusive, unique news coverage. Xun Tuike Media:
Only when information is obtained in authoritative, reliable, and original news** can readers obtain more comprehensive, truthful, and reliable news information.
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First of all, you have to understand what is the news source news source refers to the standard of the seed news station of search engines such as Google, and the information in the station is preferentially included by the search engine for the first time, and is **** by the network to become the source of massive news on the network**. News sources play an important role in the field of the Internet, with credibility and authority, and are also the origin of radiation to the domestic network. Click on the link, you can consult, one-to-one service Next, I will sort out the role of news sources and press releases on enterprises:
1.Enhance the brand image of the enterprise (especially important for growing enterprises)2Maintain the brand image of the enterprise (it is particularly important to develop the enterprise steadily) 3
Promote sales (especially important for traditional enterprises)4Enhance the visibility of enterprises in the industry and consumers5Mention the authority and trust of the enterprise Click on the link, you can consult, one-to-one potato blind service The role of SEO optimization 1
Reference of the product "Encyclopedia"**5Improve the inclusion of other search engines (including 360, search, etc.) Click on the link, you can consult, one-to-one service The search engine is the world's largest Chinese search engine, and it is also the search engine most frequently used by Chinese netizens, so it is called the news source of search, its importance is self-evident, not only can directly prompt the popularity and image of the enterprise, but also indirectly provide great help for SEO optimization. Therefore, the author will analyze these two aspects for business owners and SEO personnel.
If you have a news source to publish a press release, you can directly contact us. Click on the link to consult, one-to-one service
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Do a good job of news source promotion:
1. Develop a promotion strategy.
You have to know which direction you are going in order to have a good strategy. The strategy of the news source includes the following categories, one is conventional brand promotion, the second is the background packaging of characters, the third is negative suppression, and the fourth is crisis public relations.
2. Pay attention to manuscript writing. 3. Select ** combination.
Portal**, local news, authoritative news networks, etc., choose to combine ** resources according to the different stages of the platform when publishing the manuscript, if the weight is a little lower but the inclusion effect is good, it is also possible.
Fourth, pay attention to the effect of link back. 5. Reflect on and summarize experience
Record the inclusion of the manuscript, check the reason for the title, the reason for the content, the problem of the release time node, or the reason for the incompatibility, etc., and then check the effect after the change, and constantly find problems and summarize experience.
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1.How to write a press release. Writing a press release starts with finding the right entry point, and a good entry point is indispensable to have a good headline, and a good entry point can make the whole article look natural.
2.The publication of a press release should consider the type of manuscript and the attributes of **3News is objective and fair, the release of news marketing should be based on the perspective of objective and fair reporting, news marketing refers to the use of newsworthy events under the premise of truthfulness and not harming the public interest, or planned planning and organization of various forms of activities, so as to create "news hotspots" to attract the attention and interest of the public and the public.
Whether Shanghai Baidi is doing brand promotion and product promotion projects, the news source will help you check.
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1.High acceptance.
Nowadays, it is an era of advertising, and consumers are very annoyed when they see advertisements, but they are hungry for news information. Therefore, in the form of news for enterprises to carry out packaging promotion, consumers will not only not feel disgusted, but will take the initiative to accept this information.
2.High authority.
Authority is the characteristics of the news platform itself, through the way of news for enterprises to publicize, with the help of this feature can help enterprises increase the persuasiveness of products.
3.High credibility.
Enterprises through advertising, to give consumers the feeling is always a bit exaggerated, but the news report is different, this is the best information or opinion. Therefore, through this method of publicity, users will also think that the content is credible, because it is a third party, and the content expressed is naturally highly credible to consumers.
4.The propagation speed is fast and the spread is wide.
After the news report in the Internet era, it quickly reaches various terminals of the network, as well as various self-leading platforms, and can be quickly spread at home and abroad. For enterprises, this way of news and publicity saves time and effort, the speed of communication is very fast, and there is no space boundary for communication with the help of the Internet.
5.**High rate.
The news report itself is news, and it is news information for the public and the platform, so some small and medium-sized organizations and self-platforms will publish large-scale news reports to form information. Of course, this requires a good news point, do a good job of news planning in advance, and valuable news can achieve this kind of best effect.
6.Long-term retention.
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The spread is fast, the audience is wide, and the influence is large.
Secondary dissemination to expand influence.
It can quickly and cost-effectively improve the image of the enterprise or product and make it more authoritative.
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What are the details to pay attention to to to become a newssource? Becoming a news source allows people to have a greater degree in the **, which in turn enhances the visibility and image of the individual or company. Therefore, how to become a news source is not only an important topic for publicists, but also for those who want to get a rent in **.
Xun Tui believes that the following are the details that need to be paid attention to to to become a news source:
First, keep in touch with **. Becoming a newssource requires a good connection with **, which takes a certain amount of time and effort. There are many ways to connect with **, through social networks, email, **, etc.
It is important to be polite, genuine, and show professionalism and enthusiasm when making connections.
Second, provide valuable information. Being a news feed requires providing valuable information, which can be industry trends, business development, new product launches, etc. It should be noted that the information should be newsworthy and able to arouse the interest and attention of the people.
Third, grasp the timeliness of news. The timeliness of news is very important, and people who become news sources need to have a keen sense of market, industry and other dynamics, and be able to provide valuable information in the first time.
Fourth, provide comprehensive information. Being a news source requires comprehensive information, including facts, figures, analysis, and more. It is important to note that this information should be truthful and credible, and avoid false propaganda and exaggeration of facts.
Fifth, pay attention to the cooperation with **. Becoming a news source requires a long-term cooperative relationship with **, and it is necessary to maintain good communication and mutual respect. It should be noted that cooperation with ** is a two-way street, and news sources need to respect **'s working methods and schedules, while also giving ** enough space and opportunities for reporting.
Finally, becoming a news source requires always paying attention to the dynamics of the market and the industry, providing valuable information, and establishing a good cooperative relationship with the world. At the same time, we should also pay attention to details, maintain timely communication with the first, provide true and credible information, and respect the old bend of the work and the rhythm of reporting. Only by judging this can we become a high-quality news source, get more ** and reporting opportunities, and increase the visibility and influence of individuals or companies.
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Of course, it is useful, the news source is a condensation of the core culture of an enterprise, and it is also a catalyst for the success of an enterprise. After all, with the development of the Internet age, the thing that people trust more now is news.
In addition, the promotion of news sources can directly attract traffic and have strong communication, which is very important for enterprises, micro-businesses and users, and can bring sustained results.
Advantages of news source advertorial promotion:
1. As a news source soft article, the dissemination is strong, once the enterprise has a more important event with communication value, it will spread on the Internet for the first time, and at the same time attract other related news or individuals, so as to achieve the purpose of communication effect!
2. The news source advertorial has both communication attributes and advertising attributes, which can be delivered to users in the first time, and at the same time pass their own promotional content and brand value to users, forming a better impression in the hearts of users!
3. News source advertorials also have crisis public relations attributes, and news source advertorials have a strong ability to suppress the negative of the enterprise, and can make authoritative third-party explanations in the first time, and at the same time have the ability to cover the negative impact!
4. The news source platform itself has a certain authority, and has a pivotal role and the right to speak in the industry!
5. The high weight of the link and the high weight of the news source platform can improve the weight of the enterprise itself and increase the relevant vocabulary of the enterprise, which has a certain impact on the ranking of the enterprise! Including Sohu, NetEase, Tencent, these platforms can publish advertorials, through the news perspective of these platforms, clearly explain the event to the public, this kind of news platform has a high weight and high inclusion, which plays a very important role in doing keyword search.
6. Advertorial publishing can also save a lot of communication costs for customers, and its investment is less than 1%-10% of the traditional (TV, newspapers) publicity costs, but the return rate is much higher than that of the traditional one because of its precise characteristics of target customers, so the advertorial promotion is effective, the investment is low, and the return is high.
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