Why is Heytea so popular? Why is Hey Tea so expensive and popular?

One of them: original tea base.

The special feature of Hey Tea is that the original tea base is one. The earliest tea drinks can be traced back to the "powder age". At that time, Hey Tea had already used fresh tea and fresh milk. The word "fresh" is actually very different.

What's even more rare is that Heytea does not use common tea varieties on the market, but insists on taking the "original route". For example, "Jinfeng Tea King", a tea that does not exist in the market, is actually made from a blend of several teas from Nantou, Taiwan. Blending is not simply mixing two kinds of tea together to brew so simple, this process needs to cooperate with the tea business, and constantly run in the test to determine the degree of tea roasting, blending ratio, etc.

At the same time, the "internal competition" of Heytea products is also quite fierce. Of the more than 100 products developed every year, less than 10 of them can make their debut in order to ensure a high rate of praise. In addition to these new products, the taste of conventional drinks seems to be "stable", which is actually the result of constant recipe adjustments.

Click here to learn how to open a Hey Tea].

Second: use "inspiration" to create a new tea culture.

HeyTea has always defined itself as a "tea of inspiration", which is still very smart. Today's young people do not have a high degree of recognition of traditional Chinese tea culture, and they can't imagine the scene of drinking tea, and Heytea uses "inspiration" to create a new tea culture, making tea drinking a cool thing, which not only wins the recognition of young people, but also promotes the development of the tea industry.

Heytea's products, publicity, space experience, etc., are inseparable from the shadow of "inspiration", "cool" and "Zen". While conveying the tonality of the brand, Heytea has also achieved the continuous breakthrough of the brand and the snowballing growth of users.

I also participated in the event of going out to see the joy, but unfortunately I didn't win, there should be more activities in the future, pay more attention to the dynamics of Elvis Presley's radio, and quickly participate in the event, as long as you win the New Year's gift box, you can also skip the queue to drink happy tea next time.

In the past few years, tea was still very cheap in our impression, but with the emergence of new tea, it has become a "high-end" drink that can compete with coffee, and the most representative brand is Heytea. So what is the reason for liking tea fire? Some people say that "Happy Tea" incorporates the element of "beauty" and improves people's quality of life.

It is undeniable that this is true, but after so many years, Heytea has been popular for so long, which is obviously caused by multiple factors. First, the original tea base.

The special thing about tea is that the original tea base is one.

The earliest tea drinking dates back to the "Powder Age". At that time, the boss scooped out a few spoonfuls of tea powder and creamer from various barrels filled with different powders, and then poured them into mineral water and stirred, with coarse materials and rough production.

At that time, fresh tea and fresh milk were already used in xi tea. The word "fresh" is actually very different. Take Ceylon black tea, for example. 100g of Ceylon Black Tea** is usually higher than $100. Ceylon black tea powder** with 5 times the quality is less than one-third of the tea leaves.

What's even more rare is that Heytea does not use common tea varieties on the market, but adheres to the "original route". For example, "Jinfeng Tea King", a tea that does not exist on the market, is actually a combination of several teas produced in Nantou, Taiwan. Blending is not as simple as mixing two tea leaves together and brewing them.

This process needs to cooperate with the tea merchants, and constantly run in the test to determine the roasting degree and blending ratio of the tea.

At the same time, the "internal competition" of Heytea products is also quite fierce. Of the more than 100 products developed every year, less than 10 of them can "debut" in order to ensure a high rate of popularity. In addition to these new products, the seemingly "stable" taste of conventional drinks is actually the result of constant recipe adjustments.

Naturally, this is also one of the reasons why Heytea can be distinguished from other brands and sit firmly on the throne of the "first brother" in the new tea industry, because what you drink is always the latest and most exotic taste, and others cannot copy it.

Second, use "inspiration" to create a new tea culture.

Tea has always defined itself as the "tea of inspiration", and it is still very smart. Today's young people do not have a high degree of recognition of traditional Chinese tea culture and cannot imagine the scene of drinking tea. Heytea has created a new tea culture with "inspiration", making tea drinking a cool thing, which has not only won the recognition of young people, but also promoted the development of the tea industry.

Tea, publicity, brother space experience and other aspects are inseparable from the shadow of "inspiration", "coolness" and "Zen". Tea not only conveys the brand tonality, but also realizes the continuous breakthrough of the brand and the snowball growth of users.

Thanks to the blessing of products and culture, Heytea now has more than 800 stores around the world, becoming a veritable No. 1 tea industry and a role model for many new tea brands.

What is Hey Tea? Hey tea has two meanings, one Hey Tea is actually a more popular milk tea name, on May 12, 2012, the first store of Hey Tea opened in Jiuzhong Street, Jiangmen City, Guangdong Province. It is the pioneer of new tea drinks, and the signature drink is Succulent Grape, Zhizhi Peach Peach, Zhizhi Mangman, etc., and the brand already has a number of chain stores in China.

Another meaning of Hey Tea is that when getting married, the newlyweds need to hire in the tea industry, because the tea tree can only sprout into a plant with seeds, and cannot be transplanted, so the ancients believed that tea is a symbol of steadfastness and evergreen, so it means that love and marriage are the same, and a couple can be blessed by drinking Hey Tea in the form of respecting each other and growing old.

Heytea, the pioneer of new tea drinks, is headquartered in Shenzhen, Guangdong. In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong Province, and opened a new era of tea with a cup of original cheese tea. Heytea, formerly known as Royal Tea, was fully upgraded to a registered brand in 2015 due to the inability to register a trademark"Heytea heytea"。

As a younger, technological and international Chinese new tea beverage chain brand, Heytea gathers Chinese cultural traditions and creative innovation, focuses on presenting high-quality tea aromas from all over the world, and opens a new tea trend. As of November 2020, Heytea has more than 660 stores in more than 55 cities in Chinese mainland, Hong Kong and Singapore.

Click here to find out how to open a Coco Milk Tea Shop

In 2012, Heytea originated from an alley called Jiangbianli, formerly known as Royal Tea, and was fully upgraded to the registered brand Heytea due to the inability to register a trademark. Heytea is the original creator of freshly brewed cheese tea. Since its establishment, HeyTea has focused on presenting high-quality tea aromas from all over the world, giving new vitality to this ancient culture.

In 2016, Heytea received an investment of 100 million yuan from IDG Capital and angel investor He Boquan. Heytea has always adhered to and always maintained the high quality requirements for products. What HeyTea wants to share with customers is the true taste of tea.

In order to bring pure and pure tea to customers, the team pays attention to product research and development, adheres to the independent product research and development model, and sets up a professional laboratory in Shenzhen headquarters to devote itself to tea product conception, formula research and sample manufacturing. The "whimsical idea" of integrating salty cheese with natural tea fragrance is the original of Heytea, and the original cheese is highly respected by consumers.

It's just a whim, and those businesses that don't have a base content won't last!!

Heytea originated in Jiangmen City, Guangdong Province, and is headquartered in Shenzhen, Guangdong. Heytea is a brand founded by Shenzhen Meixixi Catering Management, headquartered in Shenzhen, Guangdong. Heytea has been committed to bringing users a new space experience with inspirational design, constantly exploring the form and design of the store, and bringing more new inspirational urban cultural landscapes to the city.

On the basis of a deep understanding of the spiritual core of Chinese culture, Heytea uses young modern design techniques to create and present Chinese-inspired style stores, and deeply explores the various possibilities of tea culture.

In order to allow more users to drink Heytea faster and feel the quality and coolness of Heytea, Heytea will rely on the experience, ability and resources accumulated in the past ten years to partner with a suitable store type in non-first-tier cities on the basis of the full implementation of the store partner mechanism in stores across the country.

In addition, Heytea has established the most stringent business partner selection standards and perfect training and assessment process in the industry. Business partners need to work in stores for more than 3 months, have comprehensive capabilities and a high sense of responsibility in product production and store operation, and fully understand and identify with Heytea's brand spirit and corporate culture. Heytea emphasized that all Heytea stores will maintain consistent quality requirements, and each store will use real milk, real fruit, real tea, and real sugar as raw materials, and partners who have been fully trained and skilled in practice to make the ultimate Heytea products for users.

If you have the idea of joining, you can contact the official Heytea for details.

The reasons why Heytea is so popular are that taste is supreme, good design, good marketing, and accurate target customers.

1. Taste first

Compared with Taiwanese and Hong Kong-style milk tea, Heytea uses oolong tea, jasmine green tea and other tea leaves to retain the tea aroma to the greatest extent; Heytea insists on using 100 high-temperature and high-pressure extraction, and each tea bag is only used once, so the tea flavor is more mellow and the taste is denser.

2. Good design

The decoration of Heytea is simple, fashionable, warm, high-quality and energetic. Heytea's largest store in Guangzhou has three floors, with a combined area of 2,000 square meters.

3. Good marketing

Once, hiring people to line up pushed Heytea to the forefront. Whether it is to hire people to queue up, we have no way of knowing, so we dare not say. However, if success is to write a good official account and then hire someone to queue up, it will be too simple.

4. Accurate target customers

Heytea focuses on young customers, not only tailor-made products in beverage research and development, but also has a very youthful and energetic decoration style, which perfectly combines modern elements with Zen elements in tea culture. Heytea associates brand values with young youth fashion, which greatly caters to the target group of young people.

Heytea is so popular because of good products, good business models, and good marketing.

1. Accurate product positioning: serving about 90 consumers (young people), the price is between 20-30, located in shopping malls or places with a large amount, between street stalls and high-end tea drinks such as Starbucks, and the decoration is simple and comfortable.

2. Business model: do not join directly to facilitate management.

In the tea processing stage, Heytea said that it would contact third-party factories to specialize in the production of customized tea according to needs and ideas. Here, a statement that is always mentioned is: the golden phoenix in the classic product of Heytea "Xizhizhi Jinfeng Tea King" does not actually exist in the market.

It also emphasizes that it uses 8g tea bags, brews the bottom tea with the original leaves at high temperature, and then extracts it at high pressure for 60 seconds, and the excipients used are block cheese imported from Australia and fresh milk imported from Europe, and the assembly line is used to ensure the stability of the product.

And in addition to specialization, rejuvenation and constant freshness are also important. HeyTea will launch new products every quarter, for example, the latest new product series is super cup fruit tea, such as "full cup of passion fruit", "full cup of red grapefruit" and so on. And those fashionable health concepts also appear in the way of "low-fat milk".

Hey tea fire is because of word of mouth and good taste.

Heytea was founded in a third-tier city in Guangdong, from the initial lack of interest to everywhere, after 5 years of development, it has become a leader in the catering industry, and there are many reasons, but in the final analysis, there is no doubt about one thing, that is, taste.

Before I knew about Heytea, a friend introduced Heytea and said that it was: "the leader of the cheese world". Not to mention anything else, Heytea's most famous cheese milk cap is definitely the benchmark in the industry. Without additives, the taste is mellow.

As Nie Yunchen, the founder of Heytea, said: "Heytea has developed the first cup of cheese freshly brewed tea. "Heytea's cheese milk cap is made from imported ingredients such as fresh milk, cheese, and sea salt in a certain proportion, and the tea is also brewed from high-quality tea leaves.

Compared with a little bit of milk tea, which is also an Internet celebrity, Hey Tea and a little bit are the main cheese milk caps, but Hey Tea will be more expensive than a little bit on **, and the reason for the high price lies in the difference in raw materials and production.

Although the aroma of wine is not afraid of deep alleys, who wants to cross half the city, queue for hours, and wait for a cup of tea.

I don't know when it started, Heytea occupied a large number of local number of eating, drinking and entertainment content posts, introducing the founder of Heytea, introducing the production process of Heytea or what new products Heytea launched. In short, it means that Hey Tea is good.

On May 12, 2012, the first Heekcaa, formerly known as Imperial Tea Royaltea, was born in an alley called Jiangbianli in Jiangmen, Guangdong. As the pioneer of cheese milk cover tea. Different from the traditional milk tea drinks on the market, which are coarsely made and cheaply cooked, Heytea focuses on presenting high-quality tea aromas from all over the world, giving new vitality to this ancient culture.

It is the goal of Heytea to make it convenient and easy for every customer and friend to drink their favorite tea.

At the beginning, the development of Heytea was not smooth, and the first store was dismal, with only a few hundred or even dozens of turnover a day. Neo, the founder of Heytea, cares about the product very much, and he collects feedback on Weibo and other channels to iterate the product every day. He knows that the basic skill of a restaurant is to ensure that all the products are not unpalatable.

If a customer eats an unpalatable product, they won't come next time. On the contrary, if all the products eaten by the guests are not unpalatable, they will come back next time. On the premise that it is not unpalatable, if you have new products and delicious products, you will continue to attract customers.

Heytea relied on this way of continuous improvement and new products to accumulate the first batch of fans.