Research on rural tourism, study the theoretical significance of rural tourism

In recent years, the development of rural tourism in various parts of China has been lively, diverse in form and distinctive in its characteristics, which has effectively promoted the construction of a new socialist countryside. At present, the development of rural tourism has four important significance:

1. The development of rural tourism is an important task for the implementation of the strategic decisions of the party and the state. The Fifth Plenary Session of the 16 th CPC Central Committee pointed out that building a new socialist countryside is a major historical task in the process of China's modernization, and it has a bearing on the overall situation of building a moderately prosperous society in an all-round way, building a harmonious socialist society, and socialist modernization. Tourism is a strong linkage, driving domestic demand obvious emerging industries, fully relying on and using the "three rural" resources to develop rural tourism, is the tourism industry to actively implement the party and the country's major work deployment of the inevitable requirements.

2. The development of rural tourism is a positive practice to participate in the construction of a new socialist countryside. Rural tourism has enabled the majority of farmers to transfer to the non-agricultural field, and accelerated the pace of farmers getting rid of poverty and becoming rich; Tourism has become a new growth point of the rural economy, adding added value to traditional agriculture and further developing rural productivity. Rural tourism has promoted the construction of a modern agricultural economic system, accelerated the development of science and technology agriculture, sightseeing agriculture and ecological agriculture, and optimized and adjusted the rural industrial structure. Rural tourism has accelerated the construction of rural infrastructure, significantly improved rural environmental sanitation and village appearance, and significantly improved farmers' ideological concepts and civilization.

3. The development of rural tourism is an important way to bring urban and rural areas. At present, China has generally entered the development stage of promoting agriculture through industry and leading rural areas with cities. The development of rural tourism has met the needs of upgrading the consumption structure of residents, realized the effective combination of "big agriculture" and "big tourism", accelerated the integration of urban and rural economies and the linkage development of the three industries, not only expanded the consumption of urban residents in rural areas, but also accelerated the flow of urban information, capital and technology and other resources to rural areas.

4. The development of rural tourism is the main force to promote tourism to become an important industry of the national economy. The actual and potential consumer demand for rural tourism is very strong, which is not only in line with the consumption psychology of urban residents returning to nature, but also conducive to broadening the vision of farmers, enhancing the travel strength of farmers, and becoming the largest source market for tourism in China. Rural areas are rich in tourism resources, and the development of rural tourism has greatly enriched the supply system of the tourism industry and will become the main support of China's tourism industry.

I think that studying tourism in this countryside will help to expand the tourism market, because many people are tired of the current society in the metropolis, and life in the countryside may be new to some people.

As a link between the city and the countryside, rural tourism promotes the sharing of social resources and civilization achievements between urban and rural areas and the realization of wealth redistribution, and makes great contributions to the gradual narrowing of the economic development gap between regions and the urban-rural difference, the optimization of industrial structure, and promotes the sustainable development of economy, society, environment and culture in underdeveloped and underdeveloped rural areas.

With the development of society, people's demand for a better life is increasing, and rural tourism can no longer be like 20 years ago. Rural tourism must continue to innovate in its model.

First, the model of rural tourism + ecology. Lucid waters and lush mountains are invaluable assets, and this excellent ecological environment is the most fundamental value of the development of rural tourism. To put it bluntly, the work pressure and time urgency of people living in the city are getting bigger and bigger, and the city has become synonymous with fast life.

More and more urban people are beginning to get closer to the countryside, and if they have a long vacation, they may choose to go to the nearby suburbs and rural areas to enjoy life. I want to escape the smog and hustle and bustle of the city, breathe fresh air in the countryside, relax, stroll under the open skyline of the village, and fall asleep looking at the starry sky. The simple and original ecological life and clean air are the best advantages of the countryside.

Second, the model of rural tourism + culture. Traditional historical culture and simple local culture are the source of sustainable development of rural tourism. Excavate the history and culture of ancient houses, temples, ancestral halls, libraries and other unique local characteristics, and make the traditional food culture, market culture and folk culture alive, so that urban people can come to the countryside to understand the unique characteristics and advantages of the countryside.

Third, the model of rural tourism + homeland. Ancestor Nan Huaijin once said: "3,000 years of reading history is nothing more than fame and fortune, 90,000 miles of enlightenment, and finally returning to the poetry and wine garden Chinese."

The infrastructure in modern cities is more complete than that in rural areas, so it is necessary to avoid the inconvenience and unaccustomed caused by the imperfect infrastructure of urban people coming to the rural areas, including the cleaning of toilets, the deployment of wireless networks, and the diversification of shopping and payment methods, etc., and modern rural areas should also keep pace with the times, keep up with the "Internet +" big data era, and build an "Internet + rural" economy.

Fourth, the model of rural tourism + health care. In recent years, rural tourism and health care, sports, health products, etc., and health, pension, leisure linked to hot spring towns, health towns, homestay towns, pension towns, etc., more and more popular, especially as China enters the stage of rapid population aging, health care villages will become more and more popular in the future.

Summary. Rural tourism began to develop in our country in the mid-90s of the 20th century. It is a tourism activity that occurs in rural areas, supported by agricultural industry, using the difference between urban and rural areas to attract tourists, and taking the rural environment and typical rural resources as the attraction.

In other words, rural tourism is a new form of tourism that takes rural communities as activity venues, idyllic scenery, forest landscape, agricultural and forestry production and business activities, rural natural ecological environment and social and cultural customs as tourism objects, and attracts tourists to leisure, viewing, experience, fitness, scientific research, study, painting, photography, shopping and vacation. At first, the "farmhouse" tourism products around large and medium-sized cities developed most rapidly, and during this period, the recreation belt around the city became the main support for rural tourism, and urban residents became the main source market for rural tourism.

Rural tourism began to develop in our country in the mid-90s of the 20th century. It is a tourism activity that occurs in rural areas, supported by agricultural industry, using the difference between urban and rural areas to attract tourists, and taking the rural environment and typical rural resources as the attraction. In other words, rural tourism is a new form of tourism that takes rural communities as activity venues, idyllic scenery, forest landscape, agricultural and forestry production and business activities, rural natural ecological environment and social and cultural customs as tourism objects, and attracts tourists to leisure, viewing, experience, fitness, scientific research, study, painting, photography, shopping and vacation.

At first, the development of "farmhouse" tourism products around large and medium-sized cities was the most rapid, and during this period, the recreation belt around the city became the main support for rural tourism, and urban residents became the main source market for rural tourism.

With the continuous development of demand, the simple "farmhouse" can no longer meet the needs of most tourists, and the arrival of a large number of tourists has caused a negative impact on the rural ecological environment. In the context of cracking, rural eco-tourism came into being, and gradually began to become the direction of rural tourism, with huge market prospects.