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In the past few years, many people would buy domestic cars if they didn't have enough money, but now they don't have the money to buy domestic cars. And now there are a lot of people who are still relatively distrustful of domestic brands, for this situation is not only in the automotive industry, but also in other industries also has obvious performance, for example, although the reputation of mobile phones is now getting better and better, and it is becoming more and more mature in industrial technology, but the most is getting higher and higher, and now some brands such as Hyundai and Kia are cutting prices, and even in order to seize market share, they have also launched "10,000 yuan car" modelsAnd are these reducing their own profits?
Although there are a lot of joint venture cars in the first aspect of the first to make a big concession adjustment, but if accompanied, there will be no such situation, and now the cost performance of independent brand models is getting higher and higher, so if the joint venture car wants to occupy China's car sales market, then it can only reduce the cost. So it will also lead to a big discount in some materials and configurations, although these ** sound very attractive, but the cost will also be reduced, take Volkswagen's car as an example, in the past are with high configuration and high cost performance, so that Chinese car owners are very favored, but now our domestic car development is getting better and better, and Volkswagen's various models in order to occupy the market share, so will take the means of "price reduction" to sell.
Moreover, some joint venture cars may also have ideas on some safety configurations, and even removed the ESP system, which is believed to be too much for the owners to find out.
And for the ** of domestic cars is getting higher and higher, it is not completely for "making money". Because the only new product in the market when the cost is the biggest is the development of the product, and compared to the cost of these materials and labor is simply a drop in the bucket, and now the domestic car has been greatly upgraded in terms of appearance and configuration, so the cost of research and development is also very high, so it will be set so high on the one hand to be able to return to the cost as soon as possible, and on the other hand, it is also to improve their "value".
Finally, to sum up, although China may have started relatively late in the automotive field, some high-end brands have been developed in such a short period of time, which is also a phenomenon that has broken the monopoly market.
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With the improvement of the quality of domestic cars, the cost is also rising, so the ** is also improving.
In order to compete with self-owned brand cars, joint venture cars have to lower **!
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This is because domestic technology is becoming more and more expensive, and joint ventures are being despised .
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That's because domestic cars are getting better and stronger, and joint venture cars are going downhill.
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Because now domestic cars are on the rise, and he is surpassing joint venture cars in all aspects.
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Because domestic cars are developed in-house, they need a certain amount of money to support the technology.
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Because the current domestic cars are getting better and better, so that they are better than those joint venture cars.
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The reason for this is that the automotive industry has changed a lot.
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It may be because the performance of our domestic cars is getting better and better, and they have surpassed the joint venture cars.
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The main reason is that the current automobile market is already saturated.
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Maybe it's because now domestic cars are already very good, and there is still a lot of progress.
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The allocation of joint venture vehicles has been significantly reduced to meet the needs of domestic vehicles.
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Because the performance of domestic cars is very good, the space is also very spacious, the seats are also comfortable, and the engine is also very good, so domestic cars are more expensive than joint venture cars.
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Because all the parts of domestic cars are developed by China, most of the money will be lost in the process of research and development, so it may be slightly more expensive.
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This is related to the configuration of the vehicle, and the configuration of some vehicles is better, so the natural price is more expensive, and the choice of engine is related.
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In the past, joint ventures were generally very arrogant and arrogant in terms of pricing. Even ordinary models will be priced very high, The reason is very simple, At that time, domestic cars had not yet risen, compared with imported cars, joint venture cars were relatively cheap, so many people like to buy joint venture cars, but now it is different, the development of domestic cars is getting better and better, a few days ago, some car friends also talked about this when communicating with them, why are joint venture cars getting cheaper and cheaper, and domestic cars are getting more and more expensive, industry insiders tell you the answer, of course I found it, many people think that it was the joint venture car that discovered it, Or you want to improve your competitiveness, so you deliberately cut the price, let's take a look.
On the other hand, the joint venture car camp is different from the price increase of domestic cars, on the contrary, the price of joint venture cars continues to drop, Hyundai, Kia and other car companies have even launched 10,000 yuan cars, which are far lower than the ** of domestic cars. Domestic cars are becoming more and more popular with consumers, while sales are growing by leaps and bounds, joint venture cars are also panicking, In order to gain a larger market, joint venture cars do not want to lose more resources, The only effective way is to reduce the **, take the volume, of course, the price reduction of joint venture cars is indeed a very tempting thing, but don't forget that there is a saying in China, buy good and sell not sell.
Due to the continuous rise of domestic cars, domestic cars under the banner of high cost performance, if the joint venture car does not reduce the price, the sales volume may be much lower than before, but with the price reduction of the joint venture car, the ensuing cost reduction, in some materials and quality will be greatly discounted, and even the phenomenon of configuration reduction, Then we have to talk about Volkswagen, Volkswagen relied on it in its early years, Chinese consumers like its super high quality very much, However, with the rise of domestic cars, the configuration of Volkswagen has also decreased, If Volkswagen's configuration is cut excessively, then there are other joint venture cars on the market, which have explored the safety performance of the car, which can be said to be very conscientious, and the ESP system is known to everyone and can protect the safety of the car, but many car manufacturers have canceled this function.
Let's talk about the reasons why domestic cars are getting more and more expensive, one is that the quality has improved, Only in terms of appearance, independent car companies are more willing to spend money, BYD did not hire a former Audi designer, In terms of research and development, our own brand began to take the road of active research and development, and more cars are made by themselves, The second is that the product is more high-end, Take Trumpchi as an example, Initially, it was enough to make a compact car, In recent years, people have even built a B-class car and a 5-meter-long C-class car, The third brand is more luxurious, At the low end, You can't earn a brand premium and earn some leftover assembly fees, is it interesting, both Great Wall and Geely want to understand this, when the brand hits the ceiling, it has to break through, so now there are two independent luxury brands WEY and Lynk & Co, Geely, Changan, BYD, etc. are gradually taking on the brand image of the backbone of the national industry, but in the end it is still up to the product to speak, good quality and low price, who wants to buy a joint venture.
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Because the cost of domestic cars is getting higher and higher, and it has been marketing, it will become more and more expensive.
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In fact, the main reason is that the quality of domestic cars is getting better and better, and many parts are imported, so the cars are getting more and more expensive.
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Because more and more people are buying domestic cars, and the quality and technology of domestic cars are getting better and better, the cost will naturally increase.
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This is because the current domestic cars have always paid great attention to quality, and there is also a very good quality improvement and performance transcendence. So now domestic cars are getting more and more expensive.
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The more domestic cars are sold, the more expensive they become. It is not the expansion of domestic cars, but the improvement of domestic cars and the development of the mid-to-high-end market. With the intensification of market competition, the ** of joint venture cars has been depressed.
As we all know, the current domestic automobile market can be said to be very lively, because of the wide variety of automobile brands, coupled with the continuous enhancement of the strength of domestic independent brands, so that the joint venture brand is no longer the era of the domestic automobile market. It can even be said that the previous joint venture brand is a treasure in everyone's hands, and the domestic independent brand is like a rough piece of jade, but no one finds its beauty. But after all, 30 years in Hedong and 30 years in Hexi, looking at the current domestic independent brands, whether it is BYD, Geely, Great Wall and a series of domestic independent brands, they have a high status in the domestic automobile market.
What's more, there is a significant phenomenon, that is, domestic cars are more expensive and cheaper, while joint venture cars are cheaper and cheaper. Why?
The main reason is that domestic cars have made great progress in many areas of automobiles, and the quality of key components is not much different from that of joint venture cars, and even better than joint venture cars in some aspects, so domestic cars have the confidence to raise prices. On the other hand, joint venture cars, although many models are getting cheaper and cheaper, and the discounts are also very strong, but it seems that they are indeed getting cheaper. In fact, this is not the case.
In recent years, it has been very common to reduce the configuration of joint venture vehicles. In order to save costs, some materials are becoming more and more perfunctory, and many configurations are reduced. If you need to use them, you need to add more money to choose them.
Therefore, the joint venture car seems to be cheap, but it is not the conscience of the joint venture car that finds the price reduction, but the way to reduce the configuration to seize the market at a low price.
In fact, the price increase of domestic cars is to raise the price to match the joint venture car, and to buy the top of the domestic car, just to buy the low price of the same joint venture car, so as to avoid the continuous price reduction of the joint venture car, otherwise the domestic car will have no room to survive. If the starting price and the top price of domestic cars and joint venture cars in the same class are the same, then domestic cars will have no competitive advantage, and the electronic equipment that makes domestic cars show off will no longer be an advantage. Now it's time to overtake in corners and engage in new energy, look at Mercedes-Benz, BMW, and Audi.
We began to lay out new energy many years ago, but the technology is not mature and we have never launched a model. When domestic products come up, we will have subsidies for battery cars. How do the Chinese support domestic cars?
The people's money is not blown by the wind. In short, they rationally support domestic cars, and only support cost-effective and stable cars. As long as the domestic car is doing well, the market will react.
Finally, I wish the domestic car better and better, clearer and more prosperous. After all, this is the era of electric vehicles, and Chinese cars are expected to surpass ABB, because now everyone is basically on the same starting line.
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It is because the quality of domestic cars is very good, constantly innovating and developing, so the first domestic car is getting more and more expensive, but the joint venture car lacks innovation, and most of the accessories are relatively old, so it is relatively not very popular in the market now, so the first joint venture car is getting cheaper and cheaper.
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Because joint venture cars are becoming less and less popular, and the sales of joint venture cars are not particularly high-quality or particularly good, they will become cheaper and cheaper, and people's attention to domestic cars is relatively high, coupled with the quality of domestic cars is getting better and better, so it will become more and more expensive.
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This is because domestic cars are relatively excellent in all aspects, and they also have relatively advanced engines. The joint venture car may be relatively inferior in configuration, and because it is too expensive, not too many people buy it, so it is getting cheaper and cheaper.
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Mainly because the development of domestic cars is particularly good, and also because the configuration is particularly high, but also because of their own research and development of engines, which leads to the current ** is more expensive.
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Basically, it remains at the same level, but some models of brands such as Volkswagen and Citroen like to have relatively large discounts in the terminal. These are just some of the low- to mid-volume models. This can create the illusion that joint venture cars are becoming cheaper.
According to one overhaul of the car, the joint venture car is not getting cheaper. The so-called economic means is the brand power of these simple or low-quality models. On the contrary, the gap between domestic cars and joint venture cars is gradually narrowing, some domestic cars are actually becoming more and more expensive, when it comes to domestic cars, people's first reaction is that they are cheap, poor quality, and in less than two years there have been all kinds of problems.
<>From the very beginning, domestic cars have adopted the strategy of imitation and low price to open up the market. Generally speaking, the acceptable ** for consumers is less than 100,000 yuan. If it is more than 150,000 yuan, our friends who buy a car can choose a joint venture car.
In order to expand the market and increase the brand value, we should raise the first grade, but after years of development, the market share and popularity of domestic cars have begun to rise. It's natural to sell more expensive cars.
Loujie Rongfang can only buy one liter of CVT exchange at the same price, there is no configuration, there is no need to compare, so our brand is valuable, and the gold content is increasing. Therefore, own-brand cars will be like mobile phones.
In the future, they will not only win the love of Chinese consumers, but also go global and become an international brand. In China's auto market, there are not only imported cars, joint venture cars, but also domestic cars. In the past, many people were more optimistic about imported cars, because foreign cars started early, developed for a long time, and had more guarantees as a car; The second is the joint venture car, because the joint venture car is not only much cheaper than the imported car, but also the quality is also very good.
The most disadvantageous for consumers is the domestic car, because the domestic car started late and the research time is short.
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