What are the general competitive strategies of enterprises

Competitive strategy of enterprises.

There is a cost leadership strategy and a differentiation strategy.

Centralization strategy. The cost leadership strategy and differentiation strategy are self-positioning; Centralization strategy for market segmentation.

Among the three basic strategies, the cost leadership strategy and the differentiation strategy are the basis of the basic competitive strategy, and they are a pair of "dual" strategies. A concentration strategy is the application of a cost leadership strategy and a differentiation strategy to a specific market segment.

1. The cost leadership strategy refers to the enterprise by strengthening cost control internally.

It is a strategy to minimize costs in the fields of R&D, production, sales, service and advertising, and become a cost leader in the industry.

2. Differentiation strategy refers to the unique characteristics of the products and services provided by the enterprise to customers within the scope of the industry, which can bring additional price increases to the products; If the spillover** of a company's product or service exceeds the added cost due to its uniqueness, then the business with that differentiation will gain a competitive advantage.

3. Centralization strategy refers to the strategy of using cost leadership or product differentiation to gain competitive advantage for a specific buying group, product segment or regional market.

The official website shall prevail.

The so-called road to simplicity, a really good business model, and there are no shows. Michael Porter has long said that there are three kinds of competitive strategies: first:

With a cost leadership strategy, your product is cheap. Second: differentiation strategy, your product is different from others.

Third: focus on strategy, you don't do business with the masses, only focus on a segment of customer groups.

Michael Porter is a professor at Harvard Business School and one of the world's four recognized masters of management thought. Competitive management strategy is his greatest research achievement. The great god Potter summed up the experience of a lifetime, and summed up these three points.

First: cost leading, cheap is always invincible, what is behind the cheap? Rely on low cost.

With the same quality, my cost is half of yours, and I dare to press the ** to half of yours, do you see how well I sell? Recently, there is a very popular brand selling health care products on a certain platform, which turned out to be a foundry of health care products, and many big brands were OEM by him, and now he is making his own brand on the platform, and it sells very well. By what?

Cheap. The same multi-dimensional lutein, it's half cheaper than those big brands, and consumers are not stupid, why not buy it? But what if my cost is just higher than yours?

That's because my product is different from yours! This is the second competitive strategy, the differentiation strategy! For example, driving a BMW in a Mercedes-Benz, how classic!

All of a sudden, the difference in brand positioning was highlighted. The essence of differentiation is to position your own brand. In the minds of consumers, you have to draw such a unique brand recognition space for them, and when it comes to your products, they can immediately think of the differences from others.

And finally, focus on strategy. The first two strategies are oriented to the overall market, and the last one is that I will do a specific customer segment and do something and not do something. Because of different customer groups, his needs are different.

For example, I serve early-stage entrepreneurs, whose needs are to survive and develop, and those bosses who are worth billions of dollars are not my target customers. Their needs are cash-out, market value management, asset allocation, and more. They already have a lot of people in service, but very few actually serve early-stage entrepreneurs.

Finally, to summarize for you, the cost leadership strategy, the differentiation strategy and the focus strategy, these three strategies are not mutually exclusive in nature, and can be integrated and combined. And the strategy used may vary depending on the stage of the company's development.

There are three basic competitive strategies of enterprises: cost leadership strategy, differentiation strategy, and concentration strategy. The three strategies are very different in structure, and their successful implementation requires different resources and skills, and companies caught in the middle can suffer even more due to confusing corporate cultures, lack of organizational arrangements, and conflicting incentives.

There are 3 types of general competitive strategies:

1. Cost leadership strategy.

That is, to keep the cost of their products or services lower than that of competitors in the same industry for a long time. Because of the reduced cost and increased profits, enterprises can adopt a low-price strategy, and the brand will be more competitive. Toyota is known for its pursuit of perfection.

However, in order to adapt to the increasingly fierce market competition, Toyota also attaches great importance to reducing the cost of automobile manufacturing and making its products more competitive.

2. Product differentiation strategy.

That is, to strive to make the products and services provided unique compared to similar products or services. Under this strategy, the use of the brand fully reflects a certain uniqueness of the brand, on the basis of which the company determines its own target market and strategic steps. Various forms of expression, such as unique brand image, unique product features, unique services, etc.

3. Centralized strategy.

That is to say, enterprises determine the scope of competition in an industry through the differentiation of the industrial market, emphasize the unique competitive advantages of an industry, pay attention to a specific market, or pay attention to a specific consumer group, that is, the advantages of enterprises in a specific industry to a specific market.

Enterprises concentrate various resources to accelerate the development of product production and sales scale, so that the brand can have influence in a short period of time. As the concentration strategy makes the enterprise too specialized, the ability to resist risks is weakened.

Features of the strategy:

1 Globality. This is the most fundamental feature of a company's strategy. The strategy of the enterprise is to take the overall situation of the enterprise as the research object to determine the overall goal of the enterprise, stipulate the overall action of the enterprise and pursue the overall effect of the enterprise.

2 Long-term. The focus of the strategy is the future of the enterprise rather than the present, and it is to seek the long-term interests of the enterprise, rather than the immediate interests.

3 Programmatic. The strategy determines the development direction and goals of the enterprise, which is a principled and overall regulation, and can play a strong role in guiding and calling for all actions of the enterprise; It is a rough line design for the future of the enterprise; It is the overall plan for the future success or failure of the enterprise, without getting entangled in the details of reality.

4 Risks of selling Dan Huai. Strategy is the planning of the future development direction and goals of the enterprise, and the future is uncertain, therefore, the strategy must carry a certain risk.

5 Innovation. Strategy is based on the specific internal and external environment, the development direction, goals, models and actions of the enterprise to make a unique arrangement, is innovative.

First, the strategic content is different.

1. Competitive strategy.

It is a strategic system, and in this strategic system, there is a competitive strategy and a development strategy.

Technology development strategy, marketing strategy.

Informatization strategy, talent strategy, and other strategies.

2. Company strategy.

According to the changes in the environment, enterprises choose suitable business fields and products according to their own resources and strength, form their own core competitiveness, and win in the competition through differentiation.

Second, the question of the silver potato is different.

1. Competitive strategy: The core problem to be solved is how to establish the specific position of the company's products in the market and maintain this position by determining the relationship between customer needs, competitors' products and the company's products.

2. Company strategy: to achieve greater benefits and enhance the social value of the enterprise.

Third, the characteristics are different.

1. Competitive strategy: competition between the same industry, competition between the industry and alternative industries, bargaining between the first party and customers and the results of the joint action of potential competitors.

2. Corporate strategy: corporate strategy.

It is endless, for example, informatization is a new strategy.

Encyclopedia - Competitive Strategy.

Encyclopedia - Corporate Strategy.

There are three basic types of competitive strategies: cost leadership strategy, differentiation strategy, and concentration strategy.

Competitive strategy is a strategy with competition as the core, including three basic types: cost leadership strategy, differentiation strategy, and concentration strategy. However, the competitive strategy is now facing a big problem, and the strategy with competition as the core has led to the first war, advertising war, and first war, and in the end it is not to defeat the opponent, but to lose both and more.

Shankai suggested reading more books on the development strategy of Professor Tang Dongfang and looking at the problem with the idea of development. You can take a look at the "Four Steps of Development Strategy".

Basic types: 1. Cost leadership strategy.

Cost leadership strategy, also known as low-cost strategy, refers to a strategy in which enterprises reduce costs through effective means, so that the total cost of the enterprise is lower than the cost of competition, or even the lowest cost in the same industry, so as to obtain a competitive advantage.

2. Differentiation strategy.

The so-called differentiation strategy refers to a strategy adopted in order to make the company's products and competitors' products clearly different and form distinctive characteristics. At the heart of this strategy is the acquisition of a certain uniqueness that is valuable to the customer.

3. Centralization strategy.

Concentration strategy, also known as focus strategy, refers to a strategy in which the business activities of an enterprise or business unit are concentrated on a specific group of buyers, a certain part of a product line, or a certain geographical market. At the heart of this strategy is targeting a specific user group, a certain niche of the product line, or a certain market segment.

The above content refers to Encyclopedia - Competitive Strategy.