Search Engine Optimization How to learn SEO optimization as a novice in the workplace

First of all, we need to understand the ** to be optimized, understand the industry, the content of the theme, and the basic situation. Analyze the situation of ** domain names, whether they have been punished by search engines, whether there are multiple domain names, the age of domain names, PR, etc.

To determine whether the IP address has been punished by the search engine, and to determine the ** situation under the same IP, the space is mainly to analyze the speed, stability, etc. The main thing is to identify keywords, to determine the keywords to optimize and rank. Analyze the difficulty so that the optimization work can be reasonably arranged in the later stage.

2. Clarify the customer's requirements and understand the purpose of the customer's optimization.

Whether customers want keyword rankings, brand value, or increased traffic. What the average business needs is keyword ranking and brand value. What the industry station needs is traffic and brand value, so some people may ask, what is the difference?

The industry station generally needs to take the traffic in mind, and the people who need to optimize the keywords need to determine the target keywords, auxiliary keywords, extended keywords, and long-tail keywords according to the industry, services and other content to do more traffic. The enterprise station generally only needs the ranking of the main keyword. Specifically, it should be analyzed according to the customer's requirements.

Generally, customers need to optimize the **are already built**, many poor website building companies do not consider SEO content before building a website, and even inferior quality network companies deliberately do not consider SEO, so that later customers need SEO is to modify the fee. This kind of all reveals that we must fully consider the later promotion and optimization when we do the best planning. Do the SEO work up front.

4. Modify and add web pages, such as static, redundancy, unreasonable settings, such as framework design, flash, js application, etc. ** analysis of friendship links, many people write friendship links as js calls, which is also unreasonable. The layout of page keywords, the setting of text, the setting of hyperlinks, etc.

5. Update source addition and internal link building.

**When doing search engine optimization work, it is necessary to have a reasonable update source to support the maintenance of later ranking work, so the factor of setting the update source should be considered in the optimization work step. The construction of internal links is also the top priority of optimization, and it is the main work of internal optimization.

6. Rich and practical content such as external link building and external connection classification, external connection practices, and external connection construction skills.

1. The material should be complete and the coverage should be comprehensive.

Site optimization: The core is to focus on the optimization of the official website, of course, some are brand official websites and some are product official websites, depending on the overall appeal of the brand. It is necessary to do the best internal link optimization, the internal link optimization of the site, the keyword optimization of the text introduction, the optimization of the map material, etc., the core focuses on the original efficiency of the content, the density of keywords, the framework and other parts, these are to be prepared and planned in advance, and relevant professionals must be found to collaborate in this regard.

Secondly, all the materials prepared by the company are embedded in the brand product keywords, and put them into the encyclopedia, know, library, post bar, zhihu, the corresponding ** report, etc. If it is a product such as tourism, food, beauty and makeup, a large number of ** materials are indispensable. If there is an authority in the industry**, you should also write more relevant materials for publication, which are channels that have an important impact on the inclusion.

The ultimate goal is to provide as complete coverage as possible and the corresponding introduction of your own brand products, so that more potential users can find your brand in the process of searching for relevant keywords, and at the same time, you can present brand information to users through different channels as much as possible.

Thanks for reading, I hope it helps!

This is very difficult to analyze, if you can send your ** address, it will be some more, because this needs to be comprehensively analyzed, and it cannot be limited to a certain factor.

I really sympathize with you, you should go to Xinhua Bookstore to read the textbooks, these methods you said can also be called SEO? If you haven't been punished, you can already be regarded as Mr. Li's kindness to you, big brother!

It should be said that any method that has been proposed has a counterexample to refute it in practice, which is also the most headache of SEO: that is, there is no absolute golden rule for SEO, but if you have to summarize, it is still the classic saying: content is king, external links are king.

After doing a good job of one's own **, you can insist on adding content and adding external links. No problem, if you don't have bad money, you can also buy some external links, the effect is better, and Wangdao optimization software, this platform provides free external links.

Pay more attention to your own ** content, user experience is also an important aspect.

Both internal anchors and external links are auxiliary!

Quality is king!

How much doesn't say anything! High quality is the key to ranking!

You're optimized in more! Have you delved into the ** itself!

A lot of SEOs make mistakes like you!

Don't worry too much about the quantity! Of course, it's also essential! Note that it is user-friendly with the structure of the framework itself!

And then there's the SEO-assisted optimization!