How to start search engine marketing? 100

Hello, search promotion is a pay-per-effect network promotion method, through keyword positioning technology, the company's promotion results are accurately displayed to search netizens with commercial intentions. Promotion has branches or branches all over the country, you can contact the business or branch of your business license registration place, and you can call the promotion pre-sales consultation hotline 400-806-0017 for details.

Although the way of network marketing is constantly being updated, and the channels are becoming more and more diversified, the traffic through the search engine still occupies a certain proportion of the source. To do a good job in search engine marketing, you need to do the following.

1. Do a good job of content. No matter what kind of marketing you do, quality content is always the most important, and the same goes for search engine marketing. Therefore, every time you write an article, make sure that the article is valuable to the user.

3. The content is lush. In addition to high-quality content, the articles are abundant, which can increase the readability of the content and improve the stickiness of users. You can also insert **, which is also a great way to increase the user's remorse when they stay.

4. Optimize the loading speed of web pages. If the page load speed is too slow, it will greatly affect the user experience and reduce the conversion rate. Therefore, it is necessary to optimize the loading speed.

For search engine marketing, how to do when you first take over the project, and the actual operation after the project is landed, Muchen SEM has mainly shared the market environment analysis strategy and competitor analysis strategy before. So for the most important audience analysis strategy, let's focus on it today.

When it comes to online audiences, it has been briefly said before that we should make reasonable use of the relevant industry data provided to understand the user's gender, age, interests, region, search habits, etc. When we understand the user attributes and search habits of the entire industry, we definitely need to implement this information into account operations, so how can we effectively use it?

1.Audience: Gender and age.

By understanding the gender distribution ratio and age group of the audience, we can consider writing reasonable creative information points and appropriate promotion time for certain industries.

For example, for an infant milk powder industry, then for women, we can add preferential information and product features to the creativity; For men, we will add official **, brand history and other information to the creativity, which is the experience summarized by Muchen when he took over a milk powder brand before. Women are biased towards preferential treatment and welfare; Men are brand-oriented.

Then the setting of the promotion period, also for example, the milk powder industry, for each family, families with infants and young children are mostly stable white-collar families, usually do not have time to buy milk powder online. Therefore, the evening will be the focus of the delivery, and according to the budget, it should be included at least 19:00-24:

00.

2.Audience interests.

The reason why it is necessary to understand the interests and hobbies of the audience is because in addition to understanding what related products the user is interested in in our products, and through other interests and hobbies, it can be roughly inferred whether the audience is a student, a white-collar worker, or a housewife, etc. By understanding what kind of audience we are, combined with the characteristics of the people mentioned in the first point, we can make more refined operations for account settings.

Through the data, we can understand the main search regions of the company's audience, then we can know that our users are mainly in**. In the process of account promotion, it can also be targeted. In fact, this is mainly for enterprises with limited budgets, and it can be more refined in the selection of account bases.

The search habits of the audience mainly refer to what types of keywords users will search for when searching for our products on search engines, what products are more concerned about this industry, what functions of the products and so on.