A classic product development story in the Internet industry, telling the story of whose product and

This kind of intentional story doesn't matter who it is. Most of the big guys' small stories can also be told like this.

You say that a product starts with no one knowing, and there are a lot of them.

TV, radio, mobile phone, did the ancients know?

Instant Noodles Founder of Instant Noodles:

The inventor of instant noodles is Momofuku Ando, a Japanese.

One: History of Instant Noodles:

In 1958, Momofuku Ando invented the world's first package of instant noodles ———chicken ramen".

The inspiration for the invention began as early as 1945. After World War II, there was a serious shortage of food in Japan, and ordinary people were so hungry that they even ate potato seedlings. Momofuku Ando occasionally passed by a ramen stall and saw a crowd of poorly dressed people lining up for twenty or thirty meters against the cold wind, and he couldn't help but be very interested in ramen.

In the spring of 1958, Momofuku Ando, penniless, began researching ramen. He built a 10-square-meter laboratory in the backyard of his house in Ikeda City, Osaka Prefecture, found an old noodle making machine, and then bought a Chinese wok with a diameter of 1 meter, a bag of 18 kilograms of flour, cooking oil, etc., and devoted himself to the study of instant noodles.

Repeated development of the realized truth.

Momofuku Ando envisioned instant noodles that are easy to eat as soon as hot water is added. He set five goals: first, that the taste was not only delicious but also that he would never get tired of it; second, it can become a common item in the family kitchen and has a high preservation; Third, it is simple and does not require cooking; Fourth, **cheap; Fifth, because it is food, it must be safe and hygienic.

In this business, he is completely a layman. The ingredients of the noodles are very delicate, and he has a lot of knowledge, and he tried everything he thought of, but the results were not good.

After some hard work, he finally solved the preservation problem. Later, he was inspired by the way his wife made fried dishes, and there were countless holes in the flour coat of fried food, like a sponge, because the flour coat was mixed with water, and the moisture in it would be dispersed during the frying process, forming "holes", which would soon become soft when added with boiling water. In this way, by soaking the noodles in the broth to flavor them, and then frying them to dry, you can solve the problem of preservation and cooking at the same time.

He was so excited that he called this method "instant hot oil drying method" and got a patent for the instant noodle method.

At the time, chickens were kept next to the research hut in the backyard, which were often used to kill the table. One day, my mother-in-law put chicken soup made from chicken bones in the ramen, and my son actually ate it deliciously. It was then that Ando decided to use chicken broth for instant noodles as well.

Ando said that after instant noodles entered the international market, there was no country in the world that did not eat chicken.

It was exported before it opened for domestic sales.

Ando distributed the prototypes to acquaintances everywhere, and was praised for its "delicious taste that is different from the existing ramen, and it is very convenient to become a new product."

Ando also entrusted a friend who worked in ** company to send the samples to the United States to test the reaction, but the United States immediately replied, asking for another 500 boxes. Ando realized that food really knows no borders, and he had a vague premonition that this product might become a global commodity in the future.

Since the birth of the Internet, it has affected the whole world like a devastating world, and he has integrated the whole world into the lane of rapid development, and now let's take a look at the past and present life of the Internet.

The history and development process of the Internet are all in it.

It doesn't seem to be anyone's own who invented the Internet.

Bai has been rationalized and understood, without referring to any information! Hope it helps. dao

Many products related to the network are network products.

Because the technical content is too granular, and the technical framework tools need to be selected according to the needs of the team, the technical questions are not answered first.

1.Sketch the painting.

2.Start the layout.

3.Build the core page.

4.Build the server.

5.Connect the backend and frontend.

6.Basic business logic.

7.Optimize the user experience.

8.Rich functional modules.

9.Open source.

In a word:Conversion of target user needs

1. Target users

Who is the target user, what is involved here is the role object, and the role can bePlatform users or consumers, internal business units, bosses, product managers themselves, or even technical colleagues;

Second, demand transformation

1. Definition of requirements

First of all, we have analyzed the target users before, and now we will summarize the types of requirements, which can be summarized into the following three types:

a. Business or business needs.

b. User needs.

c. Functional requirements.

2. Demand prioritization

First of all, products are born for commercial value, and the accumulation of users is also the accumulated resources for creating commercial value;

Secondly, the user is the core of the product, and the target user is the user group of the product, because the most important thing in the market is the resource, and the most important resource is the user;

Thirdly, functional requirements, functional requirements are an indispensable part of supporting the operation of the entire platform, including our common bugs;

3. Demand transformation

The transformation of demand transforms offline needs or business needs and users' wishes into specific product forms.

First of all, there needs to be a demand collection, and the object of demand collection can be divided into two parts, inside and outside, briefly speaking:

Internal: Internal business unit requirements.

External: the needs of platform users.

For example, your platform is not easy to use, the color is not good-looking, etc., and the specific reason may not be known in a short time. Even the trend of the number of users is also involved in data monitoring and analysis.

When the trend of the user group changes, it is necessary to immediately analyze the reasons, understand more about the market trend, whether it has been affected by the market of similar products, and analyze the advantages of the product.

If you don't understand, you can go to my homepage**.

What does a product manager do, and who is in the product manager's circle of friends?

This article analyzes the data of the product manager market recruitment requirements, conducts a detailed analysis of the recruitment needs of first-tier cities and new first-tier cities, and conducts a detailed analysis of the product manager position, including product assistants, product managers, product directors and other competency requirements, quality requirements, and recruitment requirements.

A friend in front of me answered almost the same, and I'll put it in layman's terms. The product manager mainly manages the product, and designs the corresponding product to achieve the strategic goal according to the company's strategic goals. To design a product, you need to be able to prototype, express your ideas and intentions, plan the development of the product, collect and analyze requirements, analyze data, iterate on the product, and so on.

Product manager is a more comprehensive position, and you will have to deal with almost every part of the company.

The daily life of a product manager: write a plan, discuss scenario requirements, design several major architectures, sort out functional points and iteration plans, discuss product UE, make R&D technology disclosure, do horizontal collaboration with business and R&D colleagues, regularly discuss and report on product progress, do operational analysis of online products, plan value-added services, plan product iterations, and so on.

Here we recommend the software that improves efficiency - Blue Lagoon.

All resources in one place.

Summarize documents and designs for easier understanding.

The product manager is all about making a thing based on your boss giving you her idea, and you conceive the details of the product. For example, if your boss wants to sell dumplings, he will tell you what kind of dumplings he wants, who the dumplings need to eat, and what feelings it can bring to users, for example, the boss needs to eat this dumplings so that customers can find the feeling of first love. You start to think about what your dumplings look like according to the boss's requirements, and then draw the prototype, the shape of the dumplings, the trap of the dumplings, and the way to eat the dumplings, and hand them over to UI to design, let him decide how to make the dumplings look good, and then you leave them to the developer, and let them find a way to find the materials you need to make them trap and wrap them.

In fact, this is only part of the job content of the product manager position, the product manager of an Internet company, his daily work may include: target task decomposition, requirements collection, document writing, product demo design, project coordination and communication, etc., and each of these tasks contains a lot of meticulous work.

As the core project manager of the whole product, the ultimate goal of the product manager is to make the product meet the needs of customers, the market and the company, and to be successfully marketed and achieve good market performance.

The requirements for its capabilities are not only to design the function and interaction of the product, but also to be able to control the whole link of the product and be responsible for the growth, commercial value and realization of the product.

The main thing is to create a product, but the specific process can be learned from detailed information. Do you want to engage in this position, there are still a lot of things to learn, it is recommended to study systematically, you can register for classes, and relatives at home are enrolled in classes to learn.

Managers are mainly used to manage people.

The job of a product manager in the Internet industry is mainly divided into five stages:

1. Industry research stage, including market research, industry status analysis, user portrait analysis, such as making a game product, to know the same kind of competing products in the market, the status quo, target user characteristics, etc.;

2. The product definition stage, including market opportunity analysis, product planning, operation strategy, and user needs, it is necessary to make an overall planning strategy for the game product;

3. In the requirements stage, including requirements collection, requirements sorting, document output, and technical discussion, most product managers will choose Blue Lake to do high-fidelity interactive prototype display;

4. In the development stage, including project follow-up and project release, the product manager mainly promotes the project as scheduled;

5. The operation stage, including data statistics and analysis, opinion collection, and activity operation, at this time the product has been put into the market, and what needs to be done is to occupy the market share as soon as possible.

The product manager is the leader of each product, in the marketing department, responsible for the profit and loss of a product in the group, and coordinates all the people for the operation of the product, and fully coordinates all the operation links and business activities of the product.

Generally speaking, a product manager is a full-time manager who is responsible for ensuring that high-quality products are completed and released on time. His tasks include listening to user needs; Responsible for the definition, planning and design of product functions; Making complex decisions, keeping teams running smoothly, tracking bugs, etc., the product manager is solely responsible for the final completion of the product. In addition, the product manager should also carefully collect the new needs of users, the information of competitive products, and conduct demand analysis, competitive product analysis and research product development trends.

In addition, the product manager is a position in the enterprise that is responsible for product management, and the product manager is responsible for investigating and determining what kind of product to develop, what technology and business model to choose according to the needs of users. He also coordinates R&D, marketing, operations, etc., determines and organizes the implementation of corresponding product strategies, and a series of other related product management activities according to the product life cycle.