Why are many smartphones no longer keen to rely on hiring celebrity spokespersons to attract traffic

Because there are more and more celebrities, the driving effect is getting worse and worse, so it is better to save costs and engage in development.

Because current users are more concerned about the performance and cost performance of mobile phones.

Because they find that in the end, it is the quality of the phone itself that is what they want.

Now mobile phones are a necessity for everyone, so people pay more attention to performance and no longer blindly pursue celebrity endorsements.

Because the current smartphone itself is very hot, and the cost of inviting celebrities is too high.

In today's world, the life cycle of technology products is getting shorter and faster, and marketing is becoming more and more important. However, if the environment is not good, the brand will definitely pay more attention to the transformation of the delivery effect and the integration of quality and efficiency.

Because it costs a lot of money to invite celebrities, but it is easy to lose money if the mobile phone does not sell well.

Because the frequency of mobile phone updates is too high, and there are only a few mobile phone competitors, there is no need to ask celebrities to endorse, and it will not be cheap if you ask for a mobile phone.

Because it may not be very cost-effective, some smartphones may not make enough money to hire celebrities, and doing a good job of the phone is the key.

In order to expand popularity as soon as possible, there is also the fact that the current mobile phones are promoting the photo function, and the people are very beautiful, and the stars who endorse the mobile phone are generally very good-looking. Coupled with the potential of star-chasers, it is easier for celebrity endorsements to make them pay for them.

Because there is more celebrity traffic. And there are more famous celebrity fans, and fans will buy the mobile phone brand because of their favorite stars.

The star effect can increase the sales of mobile phones, so that everyone will want to buy this mobile phone.

Mobile phone brands invite celebrity endorsements, which can play a role in publicity and have a star effect. A lot of fans will choose this phone because they like this star.

Star effect, now the network is developed, there are many people chasing stars, and there are also many people who love houses and black.

I don't like celebrity endorsements, I buy things, I see what I like, and whoever endorses it is my business.

With the rise of the Internet, mobile phones have become an indispensable part of our lives, plus now there are more and more functions of mobile phones, and everyone's dependence on mobile phones is getting stronger and stronger, presumably we also know that the mobile phone market has been very competitive, and there are many well-known brands that have fallen, such as Duowei, Gionee, etc., mobile phones are very popular at the peak, and now it is difficult to see, for which many mobile phone manufacturers have not only been keeping up with the trend of the times, but also inviting many well-known stars to be spokespersons, to increase the awareness and sales of mobile phone brands.

When it comes to the mobile phone brands with the most spokespersons, many people may think of OPPO and vivo mobile phones, indeed there are a lot of spokespersons for these two mobile phone brands, and each of them is the hottest star at the moment, but the effect is still very good, after all, the popularity and sales of these two mobile phone brands are indeed very good, in addition to oppo and vivo, Xiaomi and Huawei have also invited many celebrities as spokespersons, so there are many people who are curious, can't mobile phones be sold without celebrity endorsements? In fact, the two mobile phone brands have never been invited, and business is still booming.

<>First of all, everyone is familiar with Apple's mobile phone, although it is not a domestic brand, but Apple's mobile phone occupies a very important position in the domestic market, I don't know if you have found it? Although Apple's mobile phone sells very well, Apple's mobile phone has never invited a spokesperson, but according to the influence of Apple's mobile phone, in fact, it can sell very well without a spokesperson.

Another mobile phone brand is Meizu in China, and it has never invited a star as a spokesperson, which can be called a clear stream in the domestic mobile phone, Meizu mobile phone has always been favored by many consumers with high cost performance, even if there is no celebrity endorsement mobile phone still sells very well, although sales have declined in the past two years, but Meizu mobile phone is really good to use.

If you don't ask celebrities to endorse your phone, you can't sell it? These two mobile phone brands have never been invited, and business is still booming. Although inviting celebrity endorsements can enhance the popularity of mobile phone brands in a short period of time, if you want to retain consumers, you still have to rely on strength to speak, and it is correct to devote more energy to mobile phone innovation, what do you think about this?

Of course not. The star effect has changed a lot compared with before, and people pay more attention to the performance and practicality of mobile phones than celebrity endorsements.

Not necessarily. My personal opinion is that celebrities bring their own traffic, and inviting celebrities to endorse mobile phones can play a marketing role, and if mobile phone manufacturers promote themselves, then the cost will be very high.

The answer is not so, it will be sold, but the sales may be lower. After all, what celebrities pay attention to is the popularity and influence of celebrities, the higher the popularity, the more traffic will be, and it will also bring more popularity to the mobile phone, so that the mobile phone will sell better.

Celebrity endorsement has become an important road for the development of mobile phones, and those domestic mobile phones that have always refused to use celebrity endorsements have eventually moved towards second- and third-tier mobile phone brands. Pay attention to the mobile phone industry and find that many domestic mobile phones at this stage will invite celebrities to endorse, so is there a mobile phone endorsed by celebrities in China? Definitely yes, the former big brand Meizu and the leader of home appliances Gree are the most obvious examples, they don't choose to use celebrity endorsements to have different lives.

1. As a leader in smart phones, Meizu, which insists on not using celebrity endorsements, has become a neglected mobile phone brand

When it comes to Meizu, I believe that mobile phone enthusiasts are no strangers, and it almost became a big domestic mobile phone at the beginning! When Meizu was first launched, its popularity completely covered Xiaomi mobile phones, but it slowly lost the market because of discord with the CPU and partners, coupled with being more "true to itself", and insisting on not using celebrity endorsements; For young people, Meizu is a relatively unfamiliar brand, and they must feel that this brand is not worth it if they are not really noticed in the market, and they can't even find any traces of celebrity endorsements.

Second, Gree, which focuses on the production of major electrical appliances, directly uses its own propaganda and lives a self-sufficient marketing model

And what about Gree phones? Gree company, which is mainly engaged in the production of major appliances, is more special in the production of mobile phones, and since the release of Gree's first-generation mobile phones, they found that they could not attract consumers, so they used Gree mobile phones for "self-production and self-sufficiency". For Gree mobile phones, they are concerned about the road of research and development rather than the road of sales, directly using Dong Mingzhu's ** self-endorsement, and giving mobile phones to employees; Most of Gree's mobile phones are used internally, which makes consumers feel that it is a brand with their own, and they naturally lack their own position in the mobile phone industry.

Celebrity endorsements have an important impact on mobile phone brands, and domestic mobile phone brands without celebrity endorsements are basically second- and third-tier.

What about inviting celebrities, entering the era of competition, good and bad, the law of nature.

Buy things according to your own judgment, buy less celebrity endorsements, how much does the endorsement cost? Isn't it from the sheep?

There are few companies that refuse to do this in the Chinese market, and some of them used to be sales champions, although the marketing conference in the later stage is also very good, but there is no endorsement star without ** degree, so the sales situation is not very good later.

Meizu and Gree's domestic mobile phones are obviously not bad for money but refuse to ask celebrities to endorse, Meizu used to be the "sales champion" of domestic brands, because there was no celebrity endorsement, the product was too low, and slowly no one cared. Although Gree mobile phone has a brand foundation, it refuses to invite celebrity endorsements, and Dong Mingzhu goes into battle by himself, making the sales of Gree mobile phones almost bleak.

The most typical is a certain family, looking at the sales performance in recent years, it is not optimistic, and now it has been reduced to a second- or third-tier mobile phone brand, so celebrity endorsement is also a part of advertising and marketing.

In the past, Meizu mobile phones were the best-selling in the domestic market, and his promotion of products was not enough, and he did not invite celebrities to endorse, and his current market style is no longer in the forefront. There is also Gree mobile phone, he did not ask celebrities to endorse, but Dong Mingzhu served as the spokesperson, and he asked a female entrepreneur to endorse Gree mobile phone, which may not be a correct choice. Gree mobile phones have always been tepid.

Meizu and Gree have never invited celebrities to endorse, and the popularity of these two mobile phones is very low, and they are rarely used now, indicating that celebrity endorsement mobile phones do bring a lot of ** degree to mobile phones.

This is talking about Meizu mobile phone, their mobile phone founder insists that the most important thing for the mobile phone to be accepted by the public is the performance of the mobile phone itself, the quality of workmanship, and the quality of the mobile phone depends on the quality of the mobile phone, but without inviting a celebrity, Meizu's ** rate compared with other mobile phones is still much less, and the sales volume naturally cannot be compared with other mobile phones.

Kim so-hyun, Jun Ji-hyun, Samsung S 5

Zhao Wei Samsung Note3

Tan Weiwei Samsung S6

Li Yifeng OPPO R7

Luhan OPPO R7 Plus

Chen Kun, Jiang Yiyan OPPO N1

Nowadays, the competition in the mobile phone market is becoming more and more fierce, mobile phone brands want to have a lasting foothold in the market, they have to adapt to the changing market, compete for customer preferences, and launch different strategies, and invite big-name stars as their spokesperson This strategy has been increasingly used in mobile phone publicity in recent years, so what is the effect, let's take a look at it below.

There is a domestic mobile phone brand that is most suitable to bring into this topic for discussion: OPPO Although the hardware of OPPO mobile phones is not very strong, its mobile phone marketing volume is still among the top ten in China, it can be said that OPPO mobile phones rely on big-name celebrity spokespersons for publicity has brought great success to OPPO at present, and it has also brought huge profits to OPPO. At the same time as the OPPO mobile phone is selling, there are also netizens on the Internet who question the configuration of the OPPO mobile phone, although the OPPO mobile phone now seems to be successful, but the hardware cannot keep up, and a large number of users will be lost.

For mobile phone manufacturers, they know that R&D is very important, but they pay more attention to selling products and have a good sales profit. This relies on inviting spokespersons to promote their products to expand the influence of their brands, but if mobile phone manufacturers blindly invite spokespersons without improving the performance of mobile phones and not paying attention to mobile phone research and development, they will also disappear in the surging trend of the times.

Huawei spokesperson: Messi.

On March 17, 2016, Yu Chengdong, CEO of Huawei terminals, posted on Weibo that Huawei officially signed a contract with Messi to serve as Huawei's global brand ambassador! Five-time Ballon d'Or winner, the first person in world football today, Argentine player Lionel Messi's signing with Huawei is undoubtedly blockbuster news. In the following April, Huawei P9 was endorsed by Superman & Black Widow.

Nubian spokesperson: Cristiano Ronaldo.

On May 28, 2016, ZTE's mobile phone brand Nubia announced that it had invited Ronaldo to endorse Nubia's mobile phone. The general manager of Nubia said at the press conference that Ronaldo's love and tireless pursuit of football are very consistent with Nubia's brand culture.

ZTE AXON Tianji spokesperson: Lang Lang.

On May 26, 2016, ZTE announced the signing of international piano superstar Lang Lang as the image spokesperson of AXON Tianji flagship series at the new product launch conference, with a cooperation period of two years. The global ZTE meets the international Lang Lang, creating high-end quality for high-end people, infecting high-end users with high-end users, and ultimately driving the improvement of ZTE's high-end brand image.

360 mobile phone spokesperson: Wang Kai.

At the beginning of 2016, 360 Mobile officially announced that Wang Kai became its spokesperson. Zhou Hongyi also revealed that Wang Kai will be invited to participate in the research and development process of mobile phones in the future, hoping to rely on the strong interaction between Wang Kai and his huge fan base to discover more functions and innovative elements that users need most, so as to improve the 360 mobile phone.

Meitu mobile spokesperson: angelababy

OPPO endorsement family: Yang Mi, Li Yifeng, Yang Yang, TF-boys

In 2015, OPPO officially confirmed Yang Mi, Lu Han, and Li Yifeng as OPPO's new spokespersons. In 2016, OPPO's official Weibo announced the addition of popular star groups TFBOYS and Yang Yang Yang as OPPO people.! The OPPO endorsement family actually has so many celebrity spokespersons, which shows its great publicity.

I think that asking celebrities to endorse mobile phones will definitely promote sales, after all, the influence of celebrities is also very great today, and some fans will choose mobile phones according to their idols. But I don't think it's the main factor, the main factor is the quality of the phone, the inside, it depends on the product to speak.

The product endorser is related to the sale of this product. But in China, there are such mobile phone brands, and I did not find a spokesperson. It is believed that this mobile phone brand is called Meizu.

The biggest impression I have of Meizu is that it depends on the product. The Meizu 16spro, which was released a few hours ago, also made the product cost-effective, selling out within 30 minutes. You can find it here.

The Meizu phone didn't find a speaker, but it still achieved good sales thanks to its excellent products. But Meizu is a mobile phone brand, but we have never seen a spokesperson for the mobile phone market, we are very familiar with the mobile phone brand, and the popularity is definitely much higher than Meizu, we have guessed it, and I have this mobile phone brand to talk about. This is the world's largest smartphone brand, Apple.