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1. Meaning of communication.
Communication is a discipline that takes "communication" as the research object.
Transmission is an extremely ancient phenomenon that is synchronized with the history of human beings;
Communication, but very young. However, communication research has been around for a long time.
Communication studies, broadly speaking, refers to the attention and exploration of communication phenomena. The history of communication studies is only slightly shorter than the history of communication.
2. The Formation of Communication Studies.
Communication studies were formed in the United States from the beginning of the 20th century to the 40s.
2. What factors have contributed to the birth of communication studies?
Its formation is contributed to by a number of factors.
First, in terms of the development of the media, during this period in Western countries, mass newspapers and movies were already highly popular, and broadcasting, which was a new electronic medium, was also developing rapidly. Second, historically and socially, this was a time of war and revolution on a worldwide scale. Third, during this period, some social sciences that have many convergence points with communication studies have been fully developed, providing the basis for communication studies in theory and research methods.
The reason why the United States became a pioneer.
1) Media background, independence and professionalism of news communication activities; It has had an unprecedented impact and impact on the political, economic, and social aspects of the United States. As a result, the use and study of the mass media has become an urgent and important topic for all circles in the United States.
2) Discipline background.
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Communication is a discipline that studies the communication of information between human beings, including various communication media (such as radio, television, newspapers, the Internet, etc.) and the process, methods and effects of communication. Communication is a multidisciplinary discipline involving sociology, psychology, economics, law, journalism, advertising and other fields. Communication science was born in the 50s of the 20th century, and was originally developed by American sociologists and psychologists who jointly studied the communication process.
Later, communication gradually covered many fields such as journalism, advertising, management, and research. With the development of the Internet and technology, communication studies have also begun to involve new fields such as network communication and technology communication. There are also different definitions of communication.
Some people define communication as the study of the process and mode of transmitting information between human beings, including various communication media, communication content, and communication effects. Others define communication as the study of the generation, development, and operation of various media, as well as their impact on society. The research of communication has a wide range of contents, including the types, functions and uses of communication media, interpersonal communication, information transmission and information processing in the process of communication, and the impact of communication on society.
The research methods of communication are also diverse, including experimental research, questionnaire surveys, case studies, observational methods, etc. Communication studies also study a wide range of subjects, including individuals, groups, organizations, societies and cultures. The research results of communication can provide reference and guidance for policy making, media management, advertising design and public relations.
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Because the United States at that time had a social foundation suitable for the emergence and development of communication studies, a discipline foundation and a sullen political background, the emergence of communication studies also met the social and disciplinary needs of the United States.
The two scientific and technological revolutions are also ideological revolutions, people's ideas and concepts began to change, no longer limited to themselves, more began to pay attention to the spread of information around them, and at the same time, capitalist free competition made production activities and scope to the international market, and more information from various aspects was needed to ensure the production of products. Later, the communication industry became an independent industry, and the society urgently needed to pay attention to and think about everything that communication brings. In addition, the United States in wartime attaches great importance to the use of the media to promote political ideas, and in peacetime, due to the political system of elections in the United States, it is more necessary for those who participate in elections to spread the word to get votes.
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Communication is the study of information dissemination, how information is transmitted, received, and influenced by people in society. The birth of communication began at the beginning of the 20th century, when some scholars began to pay attention to the phenomenon of information dissemination such as news, advertising, propaganda and political propaganda, and gradually formed the discipline of communication. The birthplace of communication is mainly the United States, where important research and innovation in communication have been carried out, and important contributions have been made to the development of communication studies.
The birth and development of communication studies began at the beginning of the 20th century, stemming from the transformation of American society and the emergence of new ones. During this period, the development of the media industry and the improvement of technology greatly increased the speed and scope of information transmission, and the scale and effect of information dissemination were also enhanced. At the same time, the political, economic, cultural and other changes have also made people's attention and demand for information dissemination increasing.
In this context, scholars began to pay attention to the phenomenon of information dissemination, and tried to study this phenomenon from an academic point of view, and gradually formed the discipline of communication studies.
The birth of communication studies is mainly due to the needs of American society and the exploration of scholars. For example, Latoll and Moore of Columbia University in the United States conducted in-depth research and analysis on news communication, and put forward concepts such as "journalistic values" and "press freedom". Lassaville of the University of Chicago studied the social and cultural impact of advertising and propaganda from a sociological perspective, and proposed concepts such as "symbolic interaction" and "aesthetic standards".
The research of these scholars in different fields has laid the foundation for the development of communication studies.
On this basis, communication has gradually developed into a complete discipline system, including information and communication theory, communication media, communication effects, communication ethics and other fields, and has gradually expanded to an international scope. The United States has always been in a leading position in the development of communication studies, and American research results and academic communities have made important contributions to the development of communication studies. At the same time, scholars and institutions in other countries have also played an important role in the development of communication studies.
In short, the birth of communication science originated from the transformation of American society and the emergence of new **, the early communication studies mainly focused on the fields of news communication, advertising and publicity, and American scholars and institutions have made important contributions to the development of communication studies. The development of communication not only promotes the development and progress of the field of information and communication, but also provides a theoretical basis and methodological tools for people to recognize and understand society, culture and politics.
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