Essay Question: What role does the environment play in the survival and development of enterprises?

The general environment, also known as the macro environment, refers to some environmental factors of the whole society that all organizations face; The task environment, also known as the micro-environment, refers to the environmental factors faced by a social organization in the process of completing a specific task. For example, an industrial and commercial enterprise may face the same macro environment with the same school, but the task environment it faces is not only different from the mission environment of the school, but also may be different from the mission environment of other enterprises.

A dynamic and tenacious business should operate in two phases.

1. The first stage: "satisfying people" from the beginningand then to the stage of "perfecting" the development of the "workplace".

The reason is this: if the corporate atmosphere is not liked by the employees, the vitality of the employees will not be restored, and the enterprise that loses vitality will increase the cost.

If the ability of the employees of the enterprise is only 50%, it is true that the employees do not like the corporate atmosphere, and the enthusiasm to come to the company will decrease, and the lack of enthusiasm and ability can not be fully utilized. However, the company pays 100% of each employee, which is necessary for the company to make 100% of the ability of employees to do so. Therefore, it is imperative to meet the basic desires of employees and improve the working environment and working conditions in the workplace.

2. The second stage: the business innovation of the enterprise is the mileage from the management of retaining people to the operation for the survival of people.

These two points are very different in the main body. The main body of "retention" is the enterprise and the managed. The object is a person. And the subject of "survival" is people. It's up to the people in the workplace to make a difference.

Therefore, the survival and development of enterprises should revolve around people. Refer to the book "Experiencing Japanese Business Management".

The importance of the marketing environment to corporate marketing is as follows:

1. The marketing environment has a dual impact on corporate marketing

2. The marketing environment is the resource base for corporate marketing activities

3. Enterprise marketing activities are subject to objective environmental factors and must be adapted to the marketing environment. However, the enterprise oak bush is by no means powerless and helpless in the face of the environment, and can exert subjective initiative, formulate effective marketing strategies to affect the environment, take the initiative in market competition, and occupy a larger market.

There are many of the most important factors for the survival and development of a business.

First, no matter what kind of business you are, you must be people-oriented and put safety first.

Second, it is the market, the determination of the business scope of the enterprise is crucial, keep up with the pulse of the market, and the market will never give up on you.

Third, product (service) quality, any industry has competition, want to be invincible, only to do integrity management, product (service) quality, determine the size of your market range.

Fourth, the internal strength is trembling, including finance, supply and marketing, human resources, enterprise management, etc., and the most important thing is to form a corporate culture with its own characteristics.

It doesn't matter if your company is one person or 10,000 people.

My superficial understanding, rough expression, to be deepened**!

The most important environmental factor for a business is (a consumer).

a Consumer.

b Competitors.

c Stakeholders.

d Marketing channel enterprises.

The enterprise environment refers to the sum of all factors related to the production and operation of the enterprise. It can be divided into two categories: external environment and internal environment. The external environment of an enterprise is the sum of various external factors that affect the survival and development of an enterprise; The internal environment of an enterprise, also known as the internal conditions of an enterprise, is the sum of material and cultural factors within an enterprise.

There is a strong link between business and the environment. On the one hand, the environment is the foundation of a company's survival. All elements of enterprise operation must be obtained from the external environment, such as manpower, materials, energy, capital, technology, information, etc., without these elements, enterprises can not carry out production and business activities.

At the same time, the company's products must also be marketed through the external market, without the market, the company's products can not be recognized by the society, and the enterprise will not be able to survive and develop. At the same time, the environment can present opportunities and threats to businesses. The question is how companies understand the environment, seize opportunities, and avoid threats.

On the other hand, an enterprise is a dynamic social organization, which is not only passively dominated by the environment, but also has an impact on the environment while adapting to the environment, promoting social progress and economic prosperity. The basic relationship between the enterprise and the environment is a dynamic equilibrium relationship of interdependence and interaction under the basic framework of the part and the whole. Therefore, enterprises must study the environment, take the initiative to adapt to the environment, and seek survival and development in the environment.

The external environment of the enterprise is divided into two levels: macro environment and micro environment. Macro environmental factors include: political environment, economic environment, technological environment, social and cultural environment.

These factors have a greater impact on the enterprise and its micro environment, and generally have an indirect impact on the enterprise through the micro environment. Micro-environmental factors, including market demand, competitive environment, resource environment, etc., involve a variety of factors such as the nature of the industry, the status of competitors, consumers, businessmen, middlemen and other social interest groups, which will directly affect the production and operation activities of enterprises.

The internal environment of the enterprise includes the physical and cultural environment of the enterprise. It reflects the objective material conditions and working conditions of the enterprise and the comprehensive ability of the enterprise, and is the internal basis for the operation of the enterprise system. Therefore, the analysis of the internal environment of the enterprise can also be called the analysis of the internal conditions of the enterprise, the purpose of which is to grasp the current situation of the strength of the enterprise, find out the key factors affecting the production and operation of the enterprise, and identify the advantages and disadvantages of the enterprise, so as to find external development opportunities and determine the corporate strategy.

If the external environment provides opportunities for companies to take advantage of, then internal conditions are the key to seizing and taking advantage of such opportunities. Only when the internal and external environment is suitable, can the enterprise develop healthily.

1. Protecting the environment is a fundamental issue related to the survival and development of enterprises.

2. Environmental protection is the use of environmental science theories and methods by enterprises, while making better use of natural resources, in-depth understanding of the root causes and hazards of pollution and environmental damage, protecting the environment in a planned way, preventing the deterioration of environmental quality, controlling environmental pollution, promoting the coordinated development of human beings and the environment, improving the quality of human life, protecting human health, and benefiting future generations.

3. The type of environment affects the type of business structure that should be adopted, and if the two adapt to each other, then the enterprise will be more successful.

4. Enterprises must adapt to different environments, and the structure of the unit should vary with the different types of environments.

5. The enterprise organization should adjust its strategy to adapt to the environment, which changes or adjusts the business philosophy, strategy, organizational structure, rules and regulations and even various signs and trademarks of the enterprise in order to adapt to the changes in the environment, which deeply affects the corporate culture.