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Digital enterprise refers to the integration of digital marketing + digital technology + big data, based on the SaaS cloud engine platform, to establish a variety of forms of software matrix as a long-term carrier of digital assets for enterprises.
Digital businesses have their own strategic characteristics and they have established an enterprise model that is able to create new ways to capture profits and establish new, strong customer and employee values. Most importantly, a digital business should be unique.
Accumulate long-term rich marketing, let transaction data, e-commerce data, first-class content data, industry data, user data, potential customer data, and product data accumulate in it for a long time, and continuously establish long-term digital operations for enterprises to help them become digital enterprises.
The digital enterprise is the infrastructure of the digital economy.
Enterprises are the most basic components of a country's economy. Therefore, the core of the infrastructure construction of the "digital economy" is the "digital enterprise", and the development of digital enterprises is the most critical step to build the bottom of China's digital economy. Only when traditional enterprises complete digital transformation can they form the core force of China's economic development.
If most of China's enterprises are not allowed to quickly implement digitalization, they still use traditional inefficient operation, management, marketing, and sales methods, even with advanced digital technology, such enterprises still do not have the ability to develop sustainably.
China's digital economy, only when most domestic enterprises have achieved digital transformation, the development of China's digital economy can achieve the ultimate victory, rapid and efficient digital transformation of Chinese enterprises, and then form an industrial cluster of Chinese digital enterprises, which is an important guarantee for China to build core competitiveness with the digital economy in the future.
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The most intuitive way to digitize is the various reports and reports of the enterprise. Digitization is to organize digital information and provide strong data support for decision-making through intelligent analysis, multi-dimensional analysis, and query backtracking. That's where Business Intelligence BI comes in.
Digitalization is to open up the information silos in the construction of informatization, so that data sharing, process docking, through the analysis of enterprise data, data modeling, for market prediction, business decision-making, drive business improvement, to achieve lean operation or business growth. The digitalization of specific enterprises can actually be summarized from three aspects: people, goods, and fields.
1.In terms of people's digital upgrading, it provides support for product selection and marketing strategies by collecting offline user shopping behavior data. For brands, online user touchpoint data is often relatively easy to collect, while offline access to user data is very limited.
In practice, AIoT devices such as smart touch screens, sensors, and cameras collect user offline behavior data, analyze user browsing patterns, optimize product display, and improve user purchase rates.
2.In terms of the digital upgrade of goods, commodity data analysis feeds back product selection, first-class strategies, and optimizes the dynamic sales rate of goods. By connecting online and offline commodity and inventory data, the sales of goods can be analyzed, the selection of products can be optimized, and the sales rate of goods can be improved.
In addition, in the store** scenario, based on data accumulation, the sales volume can be achieved by building an algorithm model suitable for the retail industry, which can reduce the store out-of-stock rate, reduce the number of inventory turnover days, and drive the growth of store sales performance.
3.In terms of the digital upgrade of the scene, interactive interactive methods were launched to optimize the shopping experience. In order to meet the omni-channel shopping needs of consumers, stores provide delivery services through platform e-commerce, mini programs, takeaway platforms, etc.
By providing online and offline integrated payment and other services, reduce the queuing time of consumers and optimize the shopping experience.
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For enterprises, with the recent acceleration of the digitalization process of brand merchants, the importance of data is becoming more and more important. Digitalization can be said to be something that many companies need to accomplish urgently.
Alibaba's data middle platform has developed rapidly under the organizational transformation of "large middle platform and small front office", and on the basis of a unified technical system and unified model specifications, it has opened up global data technology to realize the procurement, construction, management and use within Ali's economy, and extracted core digital assets with user commodities as the main body based on data technology and algorithm capabilities. By dightal
In the organizational form of the hub, Tmall FMCG realizes the in-depth linkage of the data middle platform, helping brands better implement a consumer-centric digital operation system, and then accelerating digital transformation for brands to achieve rapid growth.
And for brands, how to build the organization's digital capabilities? In terms of organization, based on global data analysis, full-link consumer operation capabilities, intelligent product development and first-chain marketing, digital marketing and other capabilities are indispensable, and product research and development, marketing and sales operation teams across multiple (all) channels should be efficiently coordinated and cooperated. In fact, efficient operation around consumers means that the role and performance of each individual in the enterprise are no longer single, and should be considered to provide consumers with seamless communication, smooth service, and perfect experience.
On the basis of "Category Captain", Tmall FMCG has upgraded the "Digital Captain Program" for the global digital era, empowering leading merchants to build their own digital operation capabilities through a fully managed service ecosystem, integrating data-driven marketing capabilities and digital operation indicators. The "rocket growth" achieved by several captains has doubled year-on-year, which is a preliminary demonstration of the effectiveness of this digital growth solution.
The digital growth solution revolves around "one center", that is, to accelerate the digital growth of brand omni-channel, and at the same time, it is strategic and practical based on the "three priorities" of "Mingdao", "Youshu" and "Hiking".
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Digital transformation at its best changes the competitive landscape and the underlying power of the market, it goes beyond functions like operations, marketing, and customer service, and it transforms your business model. In fact, it should change the DNA of enterprise business. When businesses digitally transform, they can stay ahead of customers by providing deeper customer insights through data to know what they want before they even ask for it.
By integrating data analytics and data-driven insights into an enterprise's business, it can provide hyper-personalization and real-time feedback. Acray has extensive experience in private cloud services, providing relevant technical services to individual and business users. If you still don't understand, you can go down.
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Regarding the digitalization of enterprises, whether their transformation and upgrading can really bring the actual operating benefits of enterprises lies in whether the solution of the problems targeted by digitalization truly breaks the traditional barriers and obstacles that restrict the information exchange of enterprises, which is an important criterion for judging whether the digitalization of enterprises can fully create benefits for enterprises from the perspective of the market. In order to achieve this standard, the key is to recognize the existence of information barriers in traditional business.
Therefore, as for the method of digitalization, before actually introducing relevant systems and training relevant personnel to operate, it may be more important to sort out the core business of the enterprise, on the one hand, to clarify whether the existing business is the main direction of the company in the future, and on the other hand, it is also necessary to reorganize whether the relevant processes have digital links that can be transparent and freely interactive based on the judgment of the core business.
For example, in the building informatization scenario, the common BIM construction progress simulation breaks the shortcomings of the manual method before the traditional construction period sorting, and presents it in a three-dimensional visualization way through the integration of various on-site information, which can make the relevant workers more intuitive to understand the possible problems of the existing construction plan, and on the other hand, it can also unify the cognitive consensus of the whole person faster in the process of multi-party collaboration.
For example, in the manufacturing production scenario, some machine assemblers often have a contradiction between the drawings issued by the R&D department and the front-line operation of the assembly workshop, and the existing PLM system integrates a three-dimensional visualization module, which can allow R&D personnel to study the operational feasibility of front-line workers more intuitively in the installation process of related equipment; The front-line assembly team can also fully understand the design intent of R&D and projects through the module system, so as to propose better solutions.
As mentioned above, we see that the relevant data is not a complete subversion of the past business process, but often starts from a certain detail, gradually accumulates experience in solving different information barriers, and unifies the cognition of high-level decision-making, middle-level management, and grass-roots implementation of the company's core business and digital process, and finally gradually reforms the enterprise to obtain greater economic benefits.
Therefore, for the benefits of digitalization, it is aimed at breaking down information barriers to speed up interactive communication, and ultimately achieve the most efficient use of resources, and the method in addition to selecting relevant technical support providers, digital systems, software and hardware products, may be more critical to confirm the company's core business, as a standard to measure the problem of information sluggishness in different aspects such as process links.
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Some of the world's most valuable or innovative companies have completed their digital transformation, think Apple's iTunes (a new way to enjoy**), Airbnb (a new way to travel and experience), Netflix (a new way to watch movies), and Alibaba (a new way to shop). These companies are embracing digital transformation in every aspect of their business to deliver revolutionary experiences. The digital transformation of enterprises has increased productivity, and digital transformation helps streamline workflows and collaboration, resulting in a tighter and more efficient workforce.
It's not just about getting rid of manual processes; The entire digital architecture should be designed to connect systems and people together. With the rapid development and combined application of a variety of technologies, ACCRETS will optimize the existing data center and private cloud IT infrastructure through the most advanced scientific and technological means, provide users with more convenient, fast, intelligent and secure enterprise services, realize the best quality IT infrastructure construction of enterprises, and help enterprises continue to grow steadily. If you don't understand, you can also go down.
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Digital transformation is more than just converting information from paper to digital (paper vs. pdf) – that's what we call digitalization, and it's been around since the advent of computers. At the heart of digital transformation is customer experience. Digital transformation centers on the needs and expectations of customers and takes them to the next level.
For example, by introducing digital tools, it is possible to simplify the way customers interact with the business, making the business's brand more appealing. At present, small and medium-sized enterprises have digital transformation needs, but they have questions about how to "go to the cloud", Accrets International has a strong team of experts, which can provide the most cost-effective cloud computing solutions for small and medium-sized enterprises. If you still don't understand, you can go down.
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Manufacturing enterprises are required to be able to produce flexibly and use software technology to meet customized needs. For example, in 3D printing, you only need to set the specifications in the software, and the machine can print the physical product.
The path and evolution direction of digital transformation.
From the perspective of the evolution path of enterprise digital transformation, it usually needs to go through the process of informatization, data, automation, and intelligence. At present, the digital level of manufacturing enterprises is uneven, some enterprises are in the stage of unqualified informatization, and some enterprises have purchased automated machine tools and equipment, and have a certain level of automation.
Therefore, in the digital transformation of industry, enterprises need to improve their digital capabilities in a planned and step-by-step manner according to the development stage of their digitalization. From the perspective of the evolution direction of enterprise digital transformation, it needs to go through the evolution path from the outside to the inside, that is, online users, precise marketing, operation processes, and unmanned production.
The evolution path essentially starts from the collection of market user data, deepens the understanding of market customers with the help of precipitating user consumption behavior data, and then gradually optimizes other links.
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Hello, dear <>
According to the questions you provide, the following will be queried for you: The following are some solutions or products for the digital and intelligent transformation of manufacturing enterprises: Industrial Internet of Things (IIoT):
By connecting sensors and devices to the Internet, communication and data sharing between devices can be realized, thereby improving productivity and quality. Artificial Intelligence (AI) and Machine Learning (ML): By using AI and ML technologies, it is possible to automate production processes, optimize production schedules, and ** equipment failures.
3D printing technology: By using 3D printing technology, complex parts and prototypes can be manufactured quickly, thereby improving production efficiency and reducing costs. Virtual Reality (VR) and Augmented Reality (AR):
By using VR and AR technology, we can improve the training and productivity of our employees while reducing errors and accidents. Automation and robotics: Through the use of automation and robotics, production lines can be automated and optimized, thereby improving the efficiency and quality of production and production.
Data analysis and visualization: By using data analysis and visualization tools, the production process and equipment status can be monitored in real time, so that problems can be identified and taken in time. Cloud Computing and Edge Computing:
By using cloud computing and edge computing chain technology, real-time processing and storage of data can be realized, thereby improving production efficiency and quality.
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