What are the principles of market segmentation in marketing?

The main points are as follows:

1.Marketing mainly refers to the development of business activities and sales behaviors for the market, including market development.

2..Principles of Marketing: including market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behaviors, market segmentation and target market selection, etc.

3.Marketing Practice: It consists of product strategy, pricing strategy, distribution channel strategy, marketing mix strategy, etc.

4.Marketing management: including marketing strategy, planning, organization, and control, etc.

5.Special marketing: It consists of network marketing, service marketing, and international marketing.

Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers.

Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

Measurability: The scope of each sub-market after segmentation is clear, and the purchasing power can be measured Accessibility: the marketing radiation ability of the enterprise can be reached Profitability: The potential size of the sub-market is large enough.

Distinctibility: The characteristics of different market segments can be clearly distinguished.

Measurability, the scope of each sub-market after segmentation is clear, the size of purchasing power can be measured 2 achievability, whether the target market selected by the enterprise is easy to enter, whether it can occupy the target market Profitability: the selected market segment has sufficient demand and a certain development potential Distinguishability, the characteristics of different market segments can be clearly distinguished.

Market segmentation is the process by which enterprises divide the entire market into different consumer groups according to the different needs of consumers. The objective basis for this is: the heterogeneity of consumer demand.

The main basis for market segmentation is the same demand in the heterogeneous market or customer groups, and the essence is to seek homogeneity in the heterogeneous market.

The concept of market segmentation was proposed by Wendell Smith, an American marketer, in 1956. According to the needs and needs of consumers, the overall market that is difficult to serve due to the large scale of enterprises is divided into a number of sub-markets with common characteristics, and the consumer groups in the same market segment are called target consumer groups, and the consumer groups of these target sub-markets are divided relative to the mass market.

The sub-market after market segmentation is more specific, it is easier to understand the needs of consumers, and enterprises can determine their own service objects, that is, the target market, according to their own business ideas, policies and production technology and marketing forces. Targeting a smaller target market, it is convenient to develop a special marketing strategy for the state.

At the same time, in the segmented market, the information is easy to understand and feedback, once the needs of consumers change, enterprises can quickly change the marketing strategy, formulate corresponding countermeasures, to adapt to the changes in market demand, improve the resilience and competitiveness of enterprises.

Principles of market segmentation and differentiation of marketing strategies. As follows;

1. Measurability: the degree to which the purchasing power and scale of each sub-market can be measured.

2. Achievability: It should be a market that enterprises can occupy and carry out effective business activities.

3. Profitability: The scale and purchasing power of the market segment selected by the enterprise are enough to make the enterprise profitable and achieve economic benefits.

4. Distinctibility: There should be obvious differences in the segmented market.

Answer]: B, D

This question examines the strategy of ridge leasing in the target market. Differentiated marketing strategy and centralized marketing strategy are both marketing strategies based on market details, while undifferentiated marketing strategies do not carry out market segmentation.

Answer]: Marketing is the division of markets according to the buyers and the purpose of their purchases. Includes:

1) The consumer market, that is, the market composed of individuals and households who buy for personal consumption. Consumption is the end point of the circulation of products and services, so the consumer market is also called the final product market. The consumer market is extensive, fragmented, complex, volatile, developmental, emotional, elastic, substitutional, and seasonal.

2) Producers' market, that is, the market composed of individuals and enterprises who buy for the purpose of production and profit. The main industries that make up the production market are: industry, agriculture, forestry, fishery, mining, construction, transportation, communications, public utilities, finance, insurance, etc.

3) The intermediary market, that is, the market of wholesalers and retailers who buy for the purpose of reselling and making a profit. Including wholesalers and retailers.

4) **market, that is, the market constituted by ** institutions purchased in order to perform their duties; ** is a special non-profit organization. Through taxation and fiscal budgets, a considerable part of the national income has been mastered, and a procurement market with great potential has been formed.

5) The international market, that is, the market composed of foreign consumers, producers, intermediaries, and institutions.

Answer]: The principle of demand creation is the core principle that underpins the principles of marketing. The principle holds that demand is not fixed or limited, but can be expanded and created through the efforts of enterprises. The top 10 principles of marketing today include:

1) The principle of demand creation (requiring enterprises to clarify the creativity of their needs);

2) the principle of demand creation (requires enterprises to know how to create demand);

3) the principle of target appeal;

4) Non-luminal foci competition principle;

5) the principle of circulation network;

6) The principle of corporate subjectivity;

7) Scientific understanding of market principles;

8) Total Marketing Principles;

9) Push-pull combination principle;

10) Principles of Innovation.

Answer]: B, Bi Xiao C, D, E

There are four principles of market segmentation, namely the principle of measurability, the principle of accessibility, the principle of differentiation and the principle of economy.