What and what to learn from marketing

You can learn business management knowledge and sales skills.

After studying marketing, you will find that you have changed in looking at problems, thinking about problems and solving problems, etc., and your thinking is not narrow-minded before, you will notice the essence of the problem, and when solving certain problems, you will pay more attention to the key points such as 5w1h, etc., and sometimes you prefer to use data to speak.

However, marketing is only the theoretical foundation, and after fully understanding and mastering the theory, the combination of practice and theory is the key.

The harvest is to become smarter, the thinking is open, the question is how to learn, and I don't feel about marketing, the opinion is, take us to follow a cow to do a market planning, do a business.

Develop knowledge and skills to be able to think critically.

You can try to analyze it in this way.

The four letters SWOT stand for: strength, weakness, and opportunity.

qpportunity), threat.

The so-called SWOT analysis, that is, situation analysis, is to list the main internal strengths, weaknesses, opportunities and threats closely related to the research object through investigation, and arrange them in the form of a matrix, and then use the idea of system analysis to match various factors with each other to analyze, and draw a series of corresponding conclusions, and the conclusions usually have a certain decision-making.

In this way, it is possible to conduct a comprehensive, systematic and accurate study of the situation in which the research object is located, and to formulate corresponding development strategies, plans, and countermeasures based on the research results.

SWOT analysis is often used to develop a group's growth strategy and analyze competitors, and it is one of the most commonly used methods in strategic analysis. When conducting a SWOT analysis, there are mainly the following aspects:

1. Analyze environmental factors Use various investigation and research methods to analyze various environmental factors in which the company is located, that is, external environmental factors and internal capability factors. External environmental factors include opportunity factors and threat factors, which are favorable and unfavorable factors that have a direct impact on the development of the company, which belong to objective factors, and generally belong to different categories such as economy, politics, society, population, products and services, technology, market, and competition; Internal environmental factors include strengths and weaknesses, which are positive and negative factors in the company's own development, which are active factors, and are generally classified as management, organizational management, finance, sales, human resources and other different categories. When investigating and analyzing these factors, it is important to take into account the company's history and current situation, and even more importantly, the company's future development.

2. Constructing a SWOT Matrix The SWOT matrix is constructed according to the ranking of the various factors obtained from the survey according to the priority or degree of influence. In this process, those factors that have a direct, important, massive, urgent and long-term impact on the company's development are prioritized, and those indirect, secondary, little, not urgent, and short-term influencing factors are ranked behind.

3. Formulate an action planAfter completing the analysis of environmental factors and the construction of the SWOT matrix, the corresponding action plan can be formulated. The basic idea of formulating the plan is: give full play to the advantages of the factors, overcome the weaknesses of the factors, use the opportunity factors, and resolve the threat factors; Think about the past, base on the present, and focus on the future.

Using the comprehensive analysis method of system analysis, the various environmental factors that are arranged and considered are matched and combined with each other to obtain a series of alternative countermeasures for the future development of the company.

Well, 3000 words is a little more, so it's better to float by.