What are the problems of businesses not using CRM?

For enterprise managers, customers and salesmen are more concerned, how to better understand the salesman and salesman to follow up the customer's situation, then the enterprise needs a set of software system to manage customers and salesmen, better understand the communication between salesmen and customers, you can understand what problems will be in the enterprise without using a set of sales management system?

1.Traditional enterprise management customers are managed with excel**, there is no problem in a short period of time, the accumulation of a long time, the number of customers is more and more, the customer's information can not be centralized management, most of the salesmen manage customer information according to their own habits, the format and way of saving the data do not agree, the administrator has no way to classify and query customer information, and there is no way to understand the basic information of customers for the first time, and the customer's information will be lost for a long time.

2.The administrator cannot know the salesman's follow-up with customers, such as: the history of the follow-up customer, the stage of the customer, the progress of the salesman's work, etc., and it is not clear which are the key customers and which are the customers who can bring benefits to the company.

3.In the process of development, the enterprise will accumulate a large number of transactions and potential customer information, and forget those customers who need to follow up because there is no follow-up record in the foundation process; Not knowing when those customers need to be contacted, how those customers followed up before, etc., will lead to customers not being able to follow up continuously.

4.There are more salesmen in the enterprise, and the customer information will also be searched for by themselves, so that the customer will repeat the follow-up, and the new employees will not be able to follow up when they have overhauled Angmu, and they will not be able to sort out the customer's information in the first time, so that more professional people can assist in the follow-up, 5CRM for an enterprise is a great role, let's take Wukong CRM as an example, Wukong CRM system is very suitable for enterprises to use, its function is not only to manage customers, manage employees of a set of systems, Wukong CRM is designed according to the whole set of enterprise processes, including, customer management, business intelligence, project management, task approval, logs, etc., enterprise process integration.

The process is perfect, the page is concise, the operation is simple, you can use it when you register, and it can support mobile office. If you want to know more about the functions of Wukong CRM, you can search for Wukong CRM and go to the official website to register for free experience.

The CRM system is mainly used to help enterprises solve the following problems:

1. Accumulate customer resources.

First of all, RushCRM can help enterprises to firmly control customer resources in their own hands, and will not lose customers due to sales turnover. Secondly, it can continue to accumulate customer resources, cultivate potential customers, better help salespeople convert leads into business opportunities, and can also find out the most valuable customers through customer management functions, and provide personalized services to improve customer satisfaction.

2. It can help enterprises optimize their sales strategies.

Through RushCRM's sales process management, it can effectively help enterprises optimize their sales strategies. Both blueprints and workflow capabilities enable businesses to follow a successful and efficient sales process to close deals quickly, regardless of sales experience. RushCRM can not only carry out intelligent sales**, but also help enterprises find business bottlenecks, adjust sales strategies in a timely manner, and ensure the professionalism and efficiency of the sales team.

3. Improve service quality.

In the RushCRM system, it can record and continuously follow up the customer's problems, and establish a knowledge base of customer service, effectively help enterprises manage the customer service process, and the service department can understand the customer situation through the CRM and provide targeted services according to the actual situation, which can not only improve the quality of service, but also greatly improve customer satisfaction and loyalty.

4. Unified customer view of the enterprise.

Through the RushCRM system, multi-channel communication can be realized, including emails, web forms, **, SMS, etc., which are all ways for enterprises to interact with customers. Rusncrm is able to aggregate customer information from multiple channels to establish a unified view of the customer, which can be viewed by all business units at any time to deepen customer understanding.

5. Improve customer interaction: Frequent interaction between customers and enterprises is a signal of transaction.

RushCRM automates personalized customer interactions by automating workflows that free them from manual limitations. For example, if you want to have an initial communication with a group of potential customers, but the number of potential customers is too large and it is too time-consuming to send emails or SMS messages one by one, you can design workflow rules in the CRM so that the system can automatically send emails or SMS, and RushCRM can also tell you when is the best time to contact customers.

6. Data analysis and decision-making.

The data analysis in the RushCRM system can help salespeople understand their sales data and business status, and can also help enterprises formulate marketing strategies and resource investment based on data, and use data as the driving force to help enterprises adapt to market changes and enhance their competitiveness.

To sum up, the benefits of using a CRM system are not only helpful to salespeople, but also can optimize the operational efficiency of various departments of the enterprise, so when promoting the use of CRM system, enterprises must let employees understand the benefits of the CRM system, so as to eliminate the rebellious psychology of employees to use the CRM system.

Looking at the importance of customer management, some companies believe that even if they do not carry out customer relationship management, there is no major problem, and they can make corresponding decisions based on the macro judgment and perception of the leader. However, some enterprises with a large number of customers, when formulating marketing plans and selecting marketing activities, most of them make decisions based on the customer data provided by the CRM system and even the relevant analysis results

It can analyze the media contact habits of customers by analyzing their entry channels, and optimize relevant entry channels, which can also have an impact on the delivery channels; Using the customer refinement tag function, you can also have a deeper understanding of the customer's interest points and product intentions, which is conducive to product optimization on the basis of understanding the customer, and display the content that the customer is interested in on the relevant display interface, attract more customers to enter the customer library, and trigger a series of conversion and single actions

As a set of effective management methods and tools, CRM system has become the darling of the market, and various companies, from large listed companies to small start-ups with a few people, have introduced CRM. So what problems can a CRM system help a company solve?

What are the functions of a CRM system?

Below, we will explain to you the well-known Haiyu Yongchuang Beijing IT outsourcing company. The functionality of standard CRM includes three aspects: sales cloud, marketing cloud, and service cloud. Each section contains the following breakdowns:

Disorganized data?

Customer information is out of sync?

The salesman has a customer information and customer information can not be synchronized, can not work together, through the system one-click to share customers to colleagues.

Weak customer viscosity?

CRM helps you to accurately analyze customers, focus on the maintenance of key customers, re-establish old customers, automatically remind pop-up windows to follow up customers, and win the channel terminal.

Can't work all the time?

CRM supports real-time mobile office on PC and mobile phones. Ditch excel** and make customer management a hassle.

No reminder when the contract expires?

The CRM system pays attention to the difference between product-based and service-oriented companies, and the system prompts the contracts that are about to expire and notifies customers to renew them in time.

Complex customer data analysis?

CRM pays attention to data analysis, automatically analyzes data from the customer dimension, product dimension, employee dimension, etc., the bar chart and curve chart are clear at a glance, and supports the customization of any form of report, making the management idea clearer.

First, how to solve the workflow problem.

The work process of the enterprise is very diverse, whether it is the recruitment, interview, assessment process of recruiters, or the customer visit follow-up process of sales staff, and other department-related processes, it is a business system in itself, which needs to be clearly standardized.

Many enterprises will choose the system platform for management, for example, RushCRM has served more than 100 enterprises, familiar with the process specifications of all walks of life, whether it is sales management, inventory management or customer management, RushCRM designed for enterprises CRM system can best fit the actual situation of the enterprise, and at the same time, there is no need for enterprises to outsource development, enterprises have new needs can be customized in the system at any time, without bearing the time and labor costs caused by the modification and deployment again.

Second, how to solve the product problem.

The product has its life cycle, starting from the product concept, through the design, planning, production, valuation, production, sales, and other processes, and its ultimate purpose is to maximize the profitability of the enterprise. In fact, no matter whether the company's products are more or less, scientific management is required, because the market environment is dynamic, so it is necessary to carry out the first product information, the main information of the product, the sales situation, the production time, etc. are entered into the CRM system, and the corresponding view is made, so that you can intuitively see the sales status of the product in the recent period, which is convenient for the enterprise to carry out the market of the product.

Third, how to solve the problem of personnel, the problem of personnel is the core problem of the enterprise, the enterprise needs to operate is inseparable from people, and all the relevant personnel of the enterprise are inseparable from customers, whether it is sales, products, inventory, it is always around how to obtain customers, how to retain customers, how to serve customers, which is also the core resource of the enterprise. Especially when small and medium-sized enterprises have not yet formed a brand effect, how to retain and convert customers is the most important thing.

In order to avoid the loss of customers, companies generally choose to keep customers in their own hands, rather than leaving them to sales. It is usually the customer information entered into the CRM system, and then through the customer pool allocation and redistribution, so as to hand over the customer to the most suitable sales to follow-up, and the customer follow-up process needs to be entered into the system in detail, so as to avoid the loss of customer information, so that the enterprise always knows the customer best, rather than the enterprise individual.

1. The reversal of the market position of buyers and sellers is the driving force behind the demand for CRM.

2. The promotion of technology;

3. The need for enterprise innovation and competition;

In order to improve the core competitiveness, enterprises use corresponding information technology and Internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service. Liquid.

In this way, it will improve the way it manages and provide customers with innovative and personalized customer interactions and service processes.

The ultimate goal is to attract new customers, retain existing customers, and increase market share by turning existing customers into loyal customers.

Enterprise CRM has gradually become an important means for every enterprise to informatize customer management. More and more companies have begun to pay attention to the introduction and use of the CRM system, hoping to effectively promote the growth of the company's performance through CRM.

However, it is not just a random choice of a CRM system to achieve the desired effect, choosing a suitable CRM system is also a matter of envy, CRM selection is not a simple job.

From the perspective of enterprise use, enterprise CRM mainly focuses on the following two points:

Whether the business process of the enterprise can be easily implemented.

Do you think the operation is easy to use?

With this starting point, the "end" of enterprise CRM is different.

I think the ultimate purpose of CRM is to achieve customer management, and there are several key factors in terms of actual business management

1. Manage the daily work of the sales team. The sales work is special, the salesman is often not in the company, and what he has done must be recorded.

2. Customer resources. The company's customers should be managed in a unified manner and cannot be lost with personnel changes.

3. Performance**. With CRM, you can manage all your sales opportunities and then break them down by metrics to estimate your sales revenue.

The main purposes of the system in the enterprise are as follows:

1. Reasonable management of customers, prevent sales staff from colliding with customers, and will not cause customer loss due to the resignation of personnel, so as to lay a good foundation for the development of the company;

2. Understand the daily work dynamics of sales, record customers' purchase records, so as to understand customer loyalty;

3. Analyze according to the sales data to understand the company's key areas, key industry customers, the most popular products, when the season is in a year, and whether the plan has been completed;

4. According to historical data, do BI intelligent analysis such as the 28th law (customers, products, employees) and enterprise diagnosis.

CRM is not only to manage customers, but also to understand the advantages and disadvantages of enterprises through market behavior, so as to consolidate their market advantages and make themselves stronger, the system can also provide enterprises with market, marketing strategies to make a variety of references, enterprises according to their own situation to develop a reasonable plan, so as to reduce the risk of operation.