Is the Indian market Amazon India worth testing the waters? 10

Let's say it in two, India is indeed a blue ocean market, but considerable problems still exist? An Amazon seller replied to a buyer's question about logistics in India in one day, and replied to 25 letters; There are 15 Amazon sellers who have completed orders, and finally canceled 13, and 2 have really been completed.

In addition, what other problems do Amazon sellers encounter in operating the Indian station?

1.The ** of the India station is on the low side. Generally, ** is concentrated in about 50 yuan, and 60 yuan products are basically no market.

Why is this so? In India, there is a huge gap between the rich and the poor, the really rich people have already been in the United States and Europe, the middle class does not believe in online products, and the remaining petty bourgeoisie naturally likes cheap goods.

2.The return rate in India is extremely high, as high as 30%, which means that half of Indians buy a product and then ask to cancel the order and return it. Why is that?

Because of the underdeveloped transportation in India, it often takes a long time for the products to be shipped to Indian buyers. Wait too long and Indian buyers will return the goods; Or, the product cannot be delivered to the buyer due to the Indian buyer's address not being clear; Even because the product is returned halfway, and because of logistics problems, the product is missing, and the seller has to bear the loss.

3.The conditions of the Amazon India station itself are not good, and the phenomenon of selling between Amazon sellers is even more serious, resulting in mutual compression between products**, especially when encountering the mentality of some sellers, Amazon small sellers simply can't compete with those sellers who sell goods, and in the end they can only withdraw from the Amazon India station gloomily.

It is necessary to pay attention to the point of self:

1.To open the Indian station, there must be a European station or a hundred stations in the United States, one of which is more than 6 months.

2.Chinese companies can only take the self-delivery mode when opening Indian stations.

What information do I need to open Amazon in India? Can a Chinese company be registered directly?

1. Introduction to Amazon in India is to open an account on Amazon India and sell Chinese products to the Indian market.

Two. Benefits of Amazon Global Selling in India.

1. It is conducive to expanding sales channels and increasing sales: Amazon is the world's largest online sales platform and the most well-known online sales platform in the world, especially in India. On this platform, you can sell your products to India, explore the Indian market, and increase your product sales;

2. Compared with platforms such as the first platform, Amazon can obtain a higher profit margin: Amazon's high threshold, good reputation and unique online sales mechanism make the product pricing on Amazon can be appropriately increased, get rid of the domestic ** fight, and obtain considerable profits;

3. Manage your business in India with ease: Amazon provides a mature Seller Central system and local warehousing and logistics services (fulfillment by Amazon). The Amazon Seller Central system makes it easy for you to upload product information and manage orders and inventory.

At the same time, Amazon has a mature warehousing and logistics system, you only need to send your products to the local Amazon fulfillment center, and Amazon will store and ship the goods for you.

3. Information required to open a store on Amazon in India.

1. Business license of Chinese company.

2. Legal person ID card.

3. Mobile phone number.

4. E-mail (must be registered in the United States).

5. Provide a link to the store in the United States.

1. The consumption power is low, but there is still potential.

As the world's second most populous country after China, India's domestic market consumption level is relatively low, but there is still huge potential for market demand and capacity. According to financial firm Morgan Stanley (Morgan

Stanley estimates that the scale of India's e-commerce market has been growing rapidly in recent years, and may exceed $200 billion by 2026.

According to industry insiders, the number of buyers registered on Amazon India is also hundreds of millions, and the number of sellers has reached 400,000. Under the high threshold, the starting line of Chinese sellers is almost the same, and the competition is who is the first to station and seize this market.

2. Product procurement has advantages, but it is also competitive.

It is worth mentioning that nearly 90% of the goods in India are purchased from China. Compared with local sellers in India, although Chinese sellers occupy the right time and place in terms of product selection and procurement, it is also conceivable that their market competitiveness will expand after the opening of the Indian station to Chinese sellers.

At the same time, in addition to Amazon, India also has flipkart, snapdeal and other well-known e-commerce platforms, of course, for Chinese sellers, this belongs to an emerging market, it still needs to be improved, competition is inevitable, "Amazon India Station Application Channel" needs sellers to continue to improve and improve themselves in order to better adapt to the development of the market.

3. The flow is less, but there are many products to choose from.

As an Indian station in the promotion period, the traffic may still be relatively small, but there are many options for its products for sale.

Amazon India can't ship directly and can't find a forwarding company.

Amazon CEO Jeff Bezos is reportedly determined to win the Indian market after defeating Alibaba and JD.com in the Chinese market. India is a large market of 1.3 billion people, and consumers are just discovering the joy of shopping.

Amazon has pledged to invest $5.5 billion in the Indian market and hired Amit Agarwal to spend the money. Agarwal will drastically change Amazon to make it more suitable for the Indian market.

Pictured: Amit Agarwal, head of Amazon India.

Amazon opened a lending business for unbanked Indian consumers; developed a simplified mobile app that runs on low-cost mobile phones used by consumers in India's small towns; Hundreds of thousands of electronic products are listed on the web**.

So far, it has proven that it will not be easy for Amazon to win the Indian market. After about five years in the Indian market, Amazon has invested billions of dollars to compete with local e-commerce companies such as Flipkart.

India's society is very uneven, with population, culture, and language not as diverse as in the United States. In big cities, e-commerce is relatively easy to develop; In the "backwoods", due to the general lack of scientific and technological knowledge among consumers, smartphones have just begun to become popular, and the Internet connection speed is relatively slow, making it relatively difficult for the development of electric pants filial piety.

"In the West, consumers are transitioning from mail order to online shopping," Agarwal said. In India, we have to start everything from scratch and more than half of our investment is used to build distribution stations, warehouses, etc. "Last year alone, Amazon's international losses grew to more than $3 billion, mainly due to overinvestment in logistics, digital payment infrastructure and warehousing in the Indian market.

The information required to apply for Amazon selling in India.

1.Scanned copy of business license.

2.The email address and store name used for the registration of the reputation of other sites.

3.Email address and phone number.

4.The registrant's ID card and proof of address.