What are the methods of integrated marketing communication and what are the specific aspects of inte

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

18. Optimization of drop-down box associations.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

Integrated marketing communication is an organic combination of various communication methods, with the same strategy, the same voice, the same image, the same style to communicate. The specific integration aspects are as follows:

1. TV commercials.

2. Internet advertising.

3. Mobile Internet advertising (3G mobile phone network advertising).

4. Newspaper advertisements.

5. Magazine advertisement.

6. Radio advertising.

7. Focus advertising.

8. Outdoor advertising (street signs, light boxes, car bodies, storefronts).

9. Activities.

10. Public relations activities.

11. Soft advertising.

12. Miscellaneous.

Methods of integrated marketing communications include building a consumer database; research consumers; contact management; develop communication strategies; innovation in marketing tools; A combination of means of communication.

The biggest difference between integrated marketing communication and communication marketing communication is that integrated marketing communication focuses the entire focus on consumers and potential consumers, because all manufacturers and marketing organizations, whether in terms of sales volume or profit results, ultimately rely on consumers' purchase behavior.

1.Establish a consumer database.

The starting point of this approach is to build a database of consumers and potential consumers, which should include, at a minimum, demographics, psychographic information, consumer attitudes, and past purchase records. The biggest difference between integrated marketing communication and communication marketing communication is that integrated marketing communication focuses the entire focus on consumers and potential consumers, because all manufacturers and marketing organizations, whether in terms of sales volume or profit results, ultimately rely on consumers' purchase behavior.

2.research consumers;

This is the second important step, which is to use information about the behavior of consumers and potential consumers as much as possible as a basis for market segmentation, and to trust consumers"behavior"information compared to other information such as:"Attitude and Expectation"

Measurement results provide a clearer picture of what consumers will do in the future, because it is more straightforward to extrapolate future behavior from past behavior. In integrated marketing communications, consumers can be divided into three categories: loyal consumers to the brand; The loyal and disconnected consumer of his brand.

1. Establish a consumer database: The starting point of this method is to establish a database of consumers and potential consumers, and the content of the database should at least include personnel statistics, psychological statistics, consumer attitude information and past purchase records, etc.

2. Research consumers: In integrated marketing communication, consumers can be divided into three categories, loyal consumers to the brand. Loyal consumers and volatile consumers of other brands.

3. Contact management: The so-called contact management means that enterprises can communicate with consumers at a certain time, a certain place or a certain occasion. Innovation in marketing tools: Once a marketing goal has been identified, the fifth step is to decide what marketing tools you want to use to accomplish it.

4. Develop communication strategies: This means what kind of contact management, what kind of information should be disseminated, and then, for the integrated marketing communication plan to develop clear marketing objectives, for most enterprises, the marketing objectives must be very correct and must be digital in nature.

5. Combination of communication means: So this last step is to choose the communication means that will help to achieve the marketing goals, and the communication methods used here can be infinitely wide, except for advertising, direct sales, public relations and event marketing.

Pay attention to the integration of the problem of obstruction.

Integrated marketing emphasizes integration, breaks the marketing model that only focuses on consumers or competitors in the past, pays attention to the comprehensive utilization of various resources of enterprises, and realizes a high degree of integrated marketing. It is mainly used for marketing means is integration, which includes internal integration, external integration, internal integration and so on.

Pay attention to system management.

Unlike the enterprise management in the era of simple production and operation, the "decentralized management" in the era of mixed management mainly focuses on the production process and organizational functions, basically taking functional management as the main body, integrating individual management as a whole, and integrating enterprises in the era of marketing.

Focus on harmonization.

Integrated marketing refers to the formation of unified marketing and action. It emphasizes the coordination of enterprise marketing activities, which is not only the coordination between various links and departments within the enterprise, but also the coordination between the enterprise and the external environment to achieve integrated marketing. Integrated marketing is very different from the traditional marketing model.

Focus on scale and modernization.

Integrated marketing is a new model for corporate marketing in today's and tomorrow's socio-economic context. Therefore, it attaches great importance to the scale of the enterprise and modern management. Scale enables enterprises to not only obtain economies of scale, but also provide an objective basis for the effective implementation of integrated marketing for enterprises.

Integrated marketing relies on modern scientific and technological means and modern management methods. The modernization of enterprises can provide a benefit guarantee for the implementation of integrated marketing.