How to solve the problem of difficulty in recruiting students in training institutions

In order to solve the problem of rare enrollment of training institutions, we must mainly start from these two aspects: on the one hand, we must continue to improve the teaching services and teaching quality of training institutions, and after the students' academic performance has been significantly improved, the word-of-mouth communication formed can bring a large number of students to the institutions; The other aspect is the effective use of various admissions methods and techniques.

1. Open class enrollment.

1.Let parents and students experience the teaching characteristics and teaching strength of the school;

2.Showcase the school's high-quality hardware and software facilities. When the open class has a clear positioning, you can clearly know what you want to talk about today, what you want to show, and how to grasp the psychology of parents.

2. School channel enrollment.

The school teacher directly recommends the student, and then the school teacher can get a certain amount of commission, and the institution with school support will be more likely to be trusted by parents.

3. Course consultant documentary enrollment.

1.Through one-on-one communication and consultation between curriculum consultants and parents, we can answer parents' questions, so as to achieve the goal of registration and payment.

2.Professional course consultants need to master the best consulting skills, face-to-face counseling skills, be able to make consulting plans, and be able to grasp the needs and dig out the pain points.

Fourth, word-of-mouth marketing.

The word-of-mouth effect of the education and training industry is obvious, because education and training is a service product, and the opinions of people who have experienced it are more likely to be accepted.

5. Online enrollment.

Today's parent base is backwards, and the Internet has deeply influenced the way these parents make decisions, and they will use various Internet platforms to obtain information, rather than relying solely on the advice of acquaintances or teachers.

Building trust with consumers is fundamental to making a deal, and first impressions are crucial, so we need to seize every opportunity to connect with consumers.

1.The biggest effect of a large institutional brand is trust.

The brand influence of large institutions will reflect a kind of reliability to consumers, consumers have enough trust and recognition of the institution, and there is no need to establish too many relationships in the early stage, and there is already a clear intention to enroll in classes, while parents are just waiting for a preferential opportunity.

2.Small and medium-sized institutions should be broken down into several steps.

Starting from acquaintance, lower the threshold, take the initiative to introduce the situation, eliminate consumer concerns, and do not rush to make an order.

Gradually build steps, build an environment close to users, and at the same time give users a future expectation, speaking from the user's point of view, whether it is the improvement of scores, the formation of habits or the improvement of ability.

Establish goodwill, convey brand values, and gradually establish a brand image.

The more consumers**, the higher the conversion rate in the later stage. It requires certain skills in group marketing and daily maintenance, and it is also a test of our perseverance and management ability.

1）.There are daily content updates.

Send some articles or raise some topics in the group every day to make the group "live".

2）.Old students punch in and show tasks.

Make full use of the advantages of old students, let students check in the group every day to complete the learning tasks, and show them to the parents in the group.

3）.Don't turn into an ad group.

Prohibit the distribution of advertisements in the group, supervise the content of information, and do not let the learning group become an advertising group.

Finding a good teaching assistant system will be of great help to admissions.

It's really hard to recruit students.

60-70% of good institutions are referred by old students and good friends.

Now there are some good applet tools.

The 1 yuan trial class applet we used seems to be good.

1. Take advantage of festivals.

Use some festivals as an entry point for publicity, with functions such as 1 yuan experience class applet course registration.

Draw up a "festival activity plan" to hold ** activities, such as New Year's Day, school celebration, etc.

These activities are generally the main ** activities of the month, and it is necessary to pay attention to the following:

The event is not scheduled for the sake of the event, which must be valid for sales.

The theme of the event is closely integrated with the content of the event.

Clarify the rules for the execution of all activities.

Cooperate with the corresponding media publicity.

The activity has a certain periodicity, usually at least 2 weeks or more.

2. Cross-industry cooperation and the establishment of off-campus promotion channels.

According to the characteristics of the institution's curriculum, cooperation with the target group is carried out, such as consulting companies, travel agents, students**, primary and secondary schools, libraries, bookstores, health clubs, beauty clubs, sports clubs, etc.

This is currently the most common and very effective marketing campaign that has been done, and these collaborations include:

Conduct English lectures or trial classes for other members.

Refer each other to student members.

Provide a *** qualification policy for both student members.

Sponsor each other's large-scale internal events.

Phased joint activities.

Show each other's promotional materials.

Enrollment is an enrollment pain point for all educational institutions, which can start from word-of-mouth + publicity, 1This is a more traditional method of setting up points and issuing bills at the school gate, and the effect of this method is average, but it is the most enthusiastic enrollment method for the majority of educational institutions, because this method is simple and does not need to communicate with anyone or department.

2.Go to the community to do outreach, the early school must go to the property of the community to talk, it takes a certain amount of manpower and financial resources, many times it is normal to talk three or five times, after the end, the school can go to the community to do activities, public welfare classes or handicraft classes and the like, such activities, the effect will be slightly better, of course, there are few on-site registrations, but if you have that kind of experience, feeling or trial and other courses, parents are still willing to feel it, don't think about signing up immediately, If parents are willing to feel it, you already have the possibility of letting him sign up.

3.And some large shopping malls, companies to do activities together, if you are a first-class organization, you can hold a first-class festival, cultural classes can be carried out what course competitions, painting classes can hold painting competitions and the like, such activities, the enrollment effect is OK, but his influence is very large, maybe in the next few months, there will be one after another to consult.

4.With other educational institutions or alliances such as trusteeship, it is not for you to go to them to grab students, you can go to schools in different areas of your school to talk about cooperation, for example, you are teaching, you can go to teach painting, they definitely do not attend classes every day, in their spare time, your teachers go to them to substitute teaching, if their students want to learn, ** is very discounted, let the child contact first, as long as he likes this thing, everything is easy to say. This not only plays a role in publicity, but also the enrollment effect is also very good, whether it is short-term or long-term, it is particularly worth a try, but it will be difficult in the early stage, and you will experience all kinds of obstacles.

5.The promotion of the network, many educational institutions are reluctant to choose this road, but we can not deny the role of the network, many parents are seen on the Internet propaganda to consult, now there are a lot of education, you can go to the above to register your school, not for anything else, for visibility; You can also register a WeChat applet, build a course ** like a course bar applet, put all the courses on the course bar, whether it is a regular course or a preferential course, you can put it on the shelf, and then the group inside, bargaining, 1 yuan purchase, answer questions to win classes, open red envelopes, course coupons, distributors, preferential courses and other marketing tools, can be used, now most of them have parent groups, and when the time comes, they will be directly pushed to WeChat, and parents will naturally open the applet if they see the course if they are interested. In this way, there are more courses that can attract parents of students.

1. There are no featured products. Second, there is no good sales management process. 3. Lack of in-depth grasp of online enrollment. Fourth, the lack of comprehensiveness of promotion and marketing.

The best way is to reward money, you can mobilize existing students, invite, recommend, introduce new students to enjoy low-cost discounts, and invite successful rewards.

Fourth, more and more education and training institutions have lost their original intention of education and are treating education and training institutions as a commercial investment. Therefore, many institutions only focus on enrollment (heavy.

The 7 methods of enrollment of training institutions are as follows:

1.Dianping Admissions

As a heavy judgment and traffic in the parent-child and education and training industries, the Volkswagen Meituan platform has always been a battleground for the same industry, and it is an important way for customers from other channels to seek third-party corroboration, which can not only bring traffic to the campus, but also endorse the campus. However, if the institution fails to better display the brand, campus image and information, it will not only waste traffic, but also make a wedding dress for its peers.

Institutions do brand promotion, enrollment promotion, Moments advertising is a good choice. Institutions can call on employees and parents of old students to help with enrollment information, and can also cooperate with third-party companies to carry out accurate delivery. Generally speaking, customers who are active and confident through WeChat advertising have a very high conversion rate.

It is more common to gather potential customers together through a WeChat group, and at the same time generate interactive emotional connections (interaction, marketing), and convert the members of the group into students of the organization through various marketing methods. However, the establishment and operation of the community need to be well planned, otherwise it is easy to turn a group into a dead group.

4.Self-enrollment

Such as Douyin, Toutiao, ***, Zhihu and so on. Many institutions use Douyin live broadcast for publicity, and they can also answer parenting questions, teaching answers, and content creation on platforms such as Toutiao and Zhihu, and brush up on the brand.

5.Push the enrollment

Distribute leaflets and send benefits in surrounding schools, communities and other areas where target customers are more dense. In advance, you need to pay attention to the investigation of the relatively concentrated time of each location, and also choose some small gifts that children will like, and guide parents to leave information to get benefits.

6.Cross-industry cooperative enrollment

The cooperation between training institutions and other merchants also plays a vital role in enrollment promotion, such as: access to resources, brand promotion channels, cost-saving methods, we can integrate resources through various cooperation methods and methods, so as to achieve the overall enrollment goal of the campus.

Cross-industry cooperative enrollment is divided into many sections, such as: activities, lists, sponsorships, venues, key customers, corporate employees, publicity, etc. Institutions can cooperate in multiple ways to promote and attract traffic to the campus.

7.Lease offline advertising space

Common ones include barriers, residential entrance spaces, elevator spaces, parking lot entrances and exits, express boxes, bus platform advertisements, bus line advertisements, subway station point advertisements, etc. This kind of advertising space is generally contracted to a media company, and the media company is responsible for it, and you can contact the local media to find resources.

The method of enrollment of training institutions is as follows:

Enrollment object: It is mainly based on the characteristics of the school, the specific subjects, the age of the appropriate age, and the problems of students at which level to be solved. In this regard, attention should be paid to an important issue, namely, the relationship between the target and the decision-maker.

The number of enrollments: It is necessary to determine the number of students according to the time, venue, teachers and class types of the school, and pay more attention to grasp the number of students according to the training effect and timing.

Admission criteria: For private schools, the main admission method is to set an effective program or subject suitable for students according to the standard classification, and set the admission standard to admit. Unified management, according to the specified time to complete the enrollment target.

Enrollment channels: Mainly for the enrollment work to choose which smooth channels, to determine which channel is the most effective, the use of available resources to achieve the purpose of enrollment.

Enrollment measures: refers to the specific formulation of preferential policies, disadvantages, publicity methods, fees and other feasible methods, attractive measures. It is necessary to pay attention to doing a good job in propaganda planning in two main aspects.

Planning of enrollment publicity: On the one hand, it is the use of "first-class mobilization method", television, radio, exhibition boards, leaflets, free consultation lectures and other multi-angle publicity. The other side takes: dare to take the lead, seize the best opportunity for public relations, and seize the opportunities provided by external factors.

Start with the mainstream**.

If your organization has professional promotion and operation talents, then I recommend you to start with the mainstream. Why is it said to be mainstream**? Stream** refers to the ** platform with a high status in terms of social influence and communication, such as official media, central media, etc. (for example).

Choosing the mainstream ** to put the advertorial can get a wider range of ** and recognition, and enhance the image and popularity of the empty brand of the section. These ** platforms have a high degree of authority and credibility, and they can build trust with parents for education and training.

2.Cooperate with professional media platforms.

But most of the education and training institutions do not have professional extension personnel, so what should we do? Many education and training machines will choose to cooperate directly with professional promotion platforms, which does not require you to screen and save time and effort. For example, the well-known enterprise Xueersi cooperates with the professional promotion platform Media Box, which has a large number of channels, and attracts many potential customers through the industry and self-channel.

If your education and training institution also wants to gain popularity and cooperate with professional media platforms, it may be a good choice.

This is the media box, if you are interested, you can pay attention