What does SWOT mean and how do you learn it? I want to learn about analytics

SWOT is a brand strategy consulting and analysis model, also known as situation analysis, which is of great significance to both individuals and enterprises. For enterprises, it can help enterprises to focus resources and actions on areas that they are good at and have more opportunities. Personally, it can help you analyze your strengths and weaknesses in detail, so that you can grasp the opportunities and risks that may exist in the environment, which in a sense will play a significant role in our success.

More than 2,000 years ago, Sun Tzu, a famous military strategist in China, put forward the theory of "knowing oneself and knowing one's opponent, and not being defeated in a hundred battles", which can be said to be the prototype of SWOT analysis. When we think of consulting firms now, McKinsey brand strategy consulting will definitely come to mind first. For McKinsey consultants, SWOT can be said to be the most basic basic skills, because in their brand strategy consulting planning report, SWOT analysis can be regarded as a well-known tool, often seen, on the basis of which consultants can conduct comprehensive analysis and comparison according to the client's commissioned requirements, in line with the principle of maximizing strength and opportunity and minimizing weaknesses and threats, formulate corresponding development strategies and strategies.

Strengths and weaknesses analysis focuses on the company's own strength and how it compares to competitors, while opportunity and threat analysis focuses on changes in the external environment and their possible impact on the company. In the analysis, all internal factors (i.e., strengths and weaknesses) should be brought together and these factors should be evaluated by external forces. SWOT is mainly divided into two parts, one is the OT that studies the macro environment, that is, opportunities and threats; The other is to analyze the advantages and disadvantages of the micro level.

S (advantage): SK-II is a high-end skin care product line under Procter & Gamble's brand strategy consulting, backed by P&G's strong financial and material influence.

W (disadvantage): P&G's crisis management system is far from up to par. P&G made a series of fatal mistakes in terms of the characterization of the incident, the speed of response, the response strategy, and the organizational guarantee of crisis management.

O (Opportunity): Although the SK-II was a fatal hit, the SK-II was less mentioned in the hype, and some consumers did not associate the SK-with P&G.

T (Threat): The SK-II first gained widespread attention in March 2006. Its quality problems coincided with the theme of consumer protection in March, and it was besieged and hyped by the first class.

When the incident became bigger and bigger, Procter & Gamble also moved out celebrity spokespersons Qi Qi and Carina Lau to show support. People from all walks of life have questioned the crisis management system of Procter & Gamble, and its mainland competitors have seized on the handle, and other companies such as Shiseido and Unilever are eyeing it.

To sum up, SWOT analysis can make a basic analysis and judgment for individuals and enterprises, big feelings or small things, especially in brand strategy consulting, so as to obtain a relatively rational choice.

I can't solve this, I'm sorry.

The basic steps of SWOT analysis are:

1) Analyze the internal strengths and weaknesses of the enterprise, which can be relative to the goals of the enterprise and relative to competitors.

2) Analyze the external opportunities and threats faced by the enterprise, which may come from changes in external environmental factors that are not related to competition, or from changes in competitors' forces and factors, or both, but the key external opportunities and threats should be identified.

3) Match external opportunities and threats with internal strengths and weaknesses to form a viable strategy.

Strengths and Weaknesses Analysis (SW):

1. Due to the extensiveness of the competitive advantage, it is necessary to make a detailed comparison between the enterprise and its competitors from each link of the entire value chain when doing the analysis of advantages and disadvantages.

2. If the product is novel, whether the manufacturing process is complex, whether the sales channel is smooth, and whether it is competitive.

3. If the advantages of an enterprise in one or several aspects are the key success factors that enterprises in the industry should have, then the comprehensive competitive advantage of the enterprise may be stronger.

4. It should be pointed out that to measure whether an enterprise and its products have the advantage of competitive skin, we can only stand from the perspective of existing potential users, not from the perspective of enterprises.

Don't have a specific object to analyze? The balance of factors determines what a company should do and when to do it. This SWOT analysis table can be completed by following these steps:

1) Divide all the strengths identified into two groups, based on the following principle: see if they relate to potential opportunities in the industry or to potential threats.

2) Divide all the disadvantages into two groups in the same way. One group is related to opportunities, and the other is related to threats.

3) Construct a **, each accounting for 1 4.

4) Pair the company's strengths and weaknesses with opportunities or threats in each box. SWOT** indicates the balance of strengths and weaknesses within a company with opportunities and threats from outside.

In your business plan, be sure to write out the following steps:

In some realms, you may face threats from competitors; Or in a changing environment, there is an unfavorable trend, in these areas or trends, the company will have some disadvantages, then these disadvantages should be eliminated.

Take advantage of those opportunities, which is a real advantage for the company.

There may be potential opportunities in certain areas to improve on weaknesses in those areas.

Monitor areas where there is a current advantage so that you are not surprised when potential threats may arise.

Second, the company's strengths and weaknesses.

A company's strengths refer to the capabilities, resources, and skills that can be leveraged to execute strategies, complete plans, and achieve established goals. A company's disadvantage refers to a lack or deficiency in capabilities and resources.

When planning for the future, it is important to determine whether the capabilities and resources of the business represent an advantage or disadvantage that can be utilized. The determinants of success refer to the capabilities and resources that a company must have to succeed. Putting these together with the determinants of success makes up a **, which in turn allows you to make a comparison:

A comparison of your capabilities and resources with those that are important in the industry will help you identify the company's current strengths and weaknesses.