What does it mean for a real estate agent to distribute funds to potential customers?

It can be regarded as the legendary "unlicensed" marketing: a marketing method in which developers book in advance to some customers who are interested in buying a house before obtaining a pre-sale permit. The following is a detailed explanation of the fundraising:

First of all, it should be made clear that any form of "fundraising", "internal fundraising" and "VIP numbering" are illegal activities of real estate developers before obtaining a "pre-sale license", which is expressly prohibited by the state.

The specific operation of "fundraising" is roughly as follows. First of all, consumers go to the developer to fill in their personal information, and after paying a large amount of "sincerity money", they will receive a "certificate" called VIP card, VIP passport, VIP consumption card or subscription card. After obtaining these "certificates", the consumer is qualified to "subscribe".

However, the number of consumers who are eligible for "subscription" will far exceed the number of homes actually launched in the real estate.

The second step is the so-called "unraveling" (the average developer starts "unraveling" after obtaining the pre-sale qualification). In the case that the number of "subscribed" exceeds the actual number of houses that can be provided, the developer generally adopts the form of "lottery" to "draw" those who can choose a house from among the consumers who have "subscribed". After that, the selected house selectors will pay the first installment in the unified house selection number, sign the subscription letter or pre-sale contract, and sign the "subscription contract" with the developer after selecting the house number.

After that, the "Pre-sale Contract" or "Real Estate Sales and Purchase Contract" is signed.

It is said that the so-called "subscription fundraising" is a real estate marketing method that Shenzhen developers have learned from their Hong Kong counterparts, but after the "subscription fund" came to the mainland, it is "raging" in another form.

Supplement: The "negative" description of the above pledge is mainly intended to illustrate that the pledge may be extremely risky. The reason why "rushing" is often to "gamble":

If the developer has a good reputation, the ** set by the subscription will definitely be a little lower than the public pre-sale, so many buyers are willing to do this. Another possibility is to invest in buying a house, or "flipping a house", and it will definitely make more money to grab a real estate with more appreciation potential as soon as possible, isn't it?

Developers can use this method to withdraw funds this morning - the cost of "concession" will definitely be much lower than bank interest.

"Unlicensed subscription" is a marketing method in which developers book in advance to some customers who are interested in buying a house before obtaining a pre-sale license.

"Pledge" is a real estate marketing method that Shenzhen developers learned from their Hong Kong counterparts, but after "pledge" came to the mainland, it is "raging" in another form. Any form of "fundraising", "internal fundraising" and "VIP numbering" are illegal activities of real estate developers without obtaining a "pre-sale license" and are expressly prohibited by the state.

It can be regarded as the legendary "unlicensed" marketing: a marketing method in which developers book in advance to some customers who are interested in buying a house before obtaining a pre-sale permit. The following is a detailed explanation of the fundraising:

First of all, it should be made clear that any form of "fundraising", "internal fundraising" and "VIP numbering" are illegal activities of real estate developers before obtaining a "pre-sale license", which is expressly prohibited by the state.

The specific operation of "fundraising" is roughly as follows. First of all, consumers go to the developer to fill in their personal information, and after paying a large amount of "sincerity money", they will receive a "certificate" called VIP card, VIP passport, VIP consumption card or subscription card. After obtaining these "certificates", the consumer is qualified to "subscribe".

However, the number of consumers who are eligible for "subscription" will far exceed the number of homes actually launched in the real estate.

The second step is the so-called "unraveling" (the average developer starts "unraveling" after obtaining the pre-sale qualification). In the case that the number of "subscribed" exceeds the actual number of houses that can be provided, the developer generally adopts the form of "lottery" to "draw" those who can choose a house from among the consumers who have "subscribed". After that, the selected house selectors will pay the first installment in the unified house selection number, sign the subscription letter or pre-sale contract, and sign the "subscription contract" with the developer after selecting the house number.

After that, the "Pre-sale Contract" or "Real Estate Sales and Purchase Contract" is signed.

It is said that the so-called "subscription fundraising" is a real estate marketing method that Shenzhen developers have learned from their Hong Kong counterparts, but after the "subscription fund" came to the mainland, it is "raging" in another form.