Can insurance peers talk about which platforms can help with customer acquisition?

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58 City a magical **.

Many people will find that there are a lot of people selling insurance around them, and basically everyone must have at least one or two people around them who are engaged in the insurance industry, so what are the insurance customer acquisition channels? I think most insurance salesmen the first customer channel must be their own family and relatives and friends around them, generally do insurance first will buy at least one insurance for their family members, and then expand to relatives and friends, and then relatives and friends of friends, I think most of the insurance salesmen's customer acquisition channels are like this.

How to say insurance, buy the right benefit for life, buy the wrong regret for life, why regret it, because you spend money to buy but can't use it when you need it, and many years ago the insurance system was not very perfect, many salesmen are village aunts or something, they themselves don't understand enough insurance, and they push you to their high commission types, they don't care whether you can reimburse or not, so because of this relationship, many people now feel that insurance is a fraud, I can't use it when I pay for it.

Now the insurance industry is also making changes, for example, the professionalism of insurance salespeople is higher, they have a deeper understanding of insurance, and will plan an insurance suitable for you according to your needs, but the channels for selling insurance I think are actually similar to before, they all start with their own family relatives and friends, and then slowly expand their contacts. But personally, I feel that the people around me still get more customers.

If you often pay attention to insurance companies, you will find that insurance companies are basically recruiting people all year round, why are they so short of employees, in fact, they are recruiting customers, we can think about which employee does not first give himself and his family an insurance, this is the ultimate purpose of the insurance company.

You can go door-to-door to promote, you can also get customers through **, you can also play your own ads on an app, and you can also find someone on WeChat or QQ to help you promote your products, you can open a small insurance company by yourself, and then beat your reputation out. It can also be promoted in the form of stalls.

For today's insurance companies, both the service attitude and the products are very good, and it is easy for the people to feel down-to-earth, so as to buy insurance with confidence. However, in the process of obtaining insurance, we must combine our own situation and choose an insurance that suits us, which is the most reliable way.

1. Start with friends and family

The customer acquisition channels of insurance companies are actually very simple, most of the performance personnel are starting from relatives and friends, because the relationship between each other is relatively close, and the credibility is very high, so in the process of our explanation, as long as the other party can deeply understand the importance of insurance, and how our products can bring to others, the vast majority of people will choose to buy products, so that their performance has also improved, relatives and friends have also been protected, why not? But everyone should remember: "If the relationship between each other is not very good, and the other party's intentions are very clear, then I do not recommend everyone to buy this person's products", after all, the purchase of insurance is also voluntary, and no one can force others to buy insurance.

2. Exhibitions in shopping malls

I believe everyone has found that there will be some insurance companies in the slightly larger shopping malls to put up exhibitions, the purpose is to promote the company's products, and personally explain the usefulness of the products, so that it is easier for people to understand the benefits of insurance. And some companies will also prepare some small gifts, such as water cups, dolls, keychains, laundry detergent and other gifts, as long as it is some customers who consult forward, they will usually give gifts, so this is also a channel to get customers.

All in all, if we want to choose a reliable insurance, we also need to understand the other party's products, see if they are exaggerating, and whether they can find out the insurance policy we have purchased, we should pay attention to these, otherwise it is easy to be deceived.

You can promote it in the circle of friends, get customers through advertising, or get customers through promotion, most of the cases are introduced by old customers, or introduced by family members, which are more reliable.

Acquire customers through the Internet, acquire customers through the circle of friends, obtain customers through mobile phone numbers, and obtain customer channels through improper transactions. One of the most reliable ways is to obtain customer resources through mobile phone numbers.

Most ** people start from themselves, that is, relatives, classmates, friends, and acquaintances around you. With the improvement of their professional and service capabilities, if you are satisfied with the customers who have made the transaction, you can ask them to refer, so that you can form a fission and get new customers from the old customers. Now the way of online customer acquisition is also quite OK, which can be used as a supplement to customer acquisition channels.

There are too many channels and platforms to acquire customers on the Internet, and the only way out for you to get accurate customers is to create high-quality content that customers need.

Now whether it's short** or self-**platform, it's okay to go live broadcast, to put it bluntly, it's a core: content is king! If you don't have content that attracts customers, no one will come to you. 100% sure!

Now a certain sound, a certain hand, watermelon**, these channels have a lot of traffic, right? But you want fans to take the initiative to find you, and what you say is what fans want to hear, or fans are interested in.

Take the simplest insurance industry as an example, if you always say, how good this insurance is, what is the benefit to you, how good the product is, I estimate that no one will pay attention to you if you send it for a few years.

If you go to write an article, or send **, you write: what kind of person is suitable to buy which insurance, which kind of insurance to buy the most loss, or, for a certain age group, certain groups of people, what type of insurance to buy is the most cost-effective, so that others like it, understand?

That is, to grasp the pain points of customers, to speak plainly, to say that they are directly related to their interests, so that the customer feels that you are real, reliable, and the things you share are useful to him, and he will not take the initiative to find you?

This is the real value sharing, and it is also the most traditional and reliable method of customer acquisition, no matter what platform you share it on. In fact, I have also led a lot of students in terms of customer acquisition, but in summary, 90% of them are not good, why?

Because they don't have the ability to continuously output content, and even worse, they don't do it for a few days, always looking for some customer acquisition software, scripts, and those tricks. This group of people can't get a banquet at all, and I've met too many of them.

There is no shortcut to Internet customer acquisition, you do it for 3 months, do it for half a year, go out a ** every day, and sincerely share dry goods for your industry, this is the most powerful trick, and there will be no shortage of customers who understand, but 90% of people will not do it if they hear it, I know this very well, hehe!

Summary. 1. Social: Use social platforms, such as WeChat, Weibo, Douyin, etc., to publish articles and other content related to insurance to attract the attention of potential customers; 2. Network marketing:

Use network marketing techniques, such as search engine optimization, online advertising, social marketing, etc., to improve the visibility of insurance companies and attract potential customers; 3. Offline activities: organize offline activities, such as insurance exhibitions, insurance lectures, etc., to communicate with potential customers and increase the popularity of insurance companies; 4. Customer recommendation: use the reputation of existing customers to encourage them to recommend new customers to obtain potential customers; 5. Marketing:

Utilize marketing techniques to communicate with potential customers, introduce insurance products, and attract potential customers.

1. Social: Use social platforms, such as WeChat, Weibo, Douyin, etc., to publish articles and other content related to insurance to attract the attention of potential customers; 2. Network marketing: use network marketing technology, such as search engine optimization, online advertising, social marketing, etc., to improve the popularity of insurance companies and attract potential customers; 3. Offline activities:

Organize offline activities, such as insurance exhibitions, insurance seminars, etc., to communicate with potential customers and increase the visibility of insurance companies; 4. Customer recommendation: use the reputation of existing customers to encourage them to recommend new customers to obtain potential customers; 5. Marketing: Use marketing technology to communicate with potential customers, introduce insurance products, and attract potential customers.

I'm still a little confused, can you be more detailed?

1.Social**: Stove Social** is an effective channel for insurance customer acquisition, which can promote insurance products to potential customers through social platforms, such as Facebook, Twitter, Instagram, etc., to improve the visibility of insurance companies and attract more customers.

2.Content marketing: Content marketing is a well-debated insurance customer acquisition channel, which can promote insurance products to potential customers, improve the visibility of insurance companies, and attract more customers by creating valuable content, such as articles, **, **, etc.

3.Search Engine Optimization: Search engine optimization is an effective insurance customer acquisition channel, which can attract more customers by optimizing content and improving ranking in search engines, making it easier for potential customers to find insurance companies.

4.Advertising: Advertising is an effective insurance customer acquisition channel, which can promote insurance products to potential customers, increase the visibility of insurance companies, and attract more customers through advertising, such as Google Adwords, Facebook ads, etc.

Personal tip: There are many ways to get customers through insurance, but to get the best results, it's best to combine a variety of channels, such as social, content marketing, search engine optimization, and advertising, to achieve the best customer acquisition results.