Write an advertorial about the development of the enterprise, do you have a high finger

Beijing: I am a central city of the country. Huizhou:

I'm air***! Beijing: I am the thousand-year-old capital.

Huizhou: I air ***! Beijing:

We have the largest number of cultural heritage sites in the world. Huizhou: I air ***!

Beijing: I've hosted the Olympics. Huizhou:

I'm air***! Beijing: I have the best university.

Huizhou: I air ***! Beijing:

Next Olympics! Can you not mention air quality? Huizhou:

I shop online in the same city...

There are a lot of advertorial cases on my side, you can refer to the following.

Press releases are distributed here, and you can find +32745 if you need them

Writing an advertorial depends on what your promotion purpose is, generally writing an advertorial is to find a professional writer to complete, and it doesn't cost a few dollars, I have found a push hand for them to help write, a piece is 100 yuan, and also help plan a lot of effective promotion programs, very good.

First of all, it is necessary to determine the nature of the advertorial, whether it is a story, popular science or something else, and focus on the content after determining the subject matter.

The content captures three points:

1. What do you want customers to see?

2. After the customer sees it, what do you want the customer to do?

3. Create your own brand image.

Grasp the above three points, look for company materials, examples that can be used to illustrate, and show advantages that can show advantages.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

Now there are countless companies that use advertorial promotion to do marketing, because this marketing method is not only cheaper, but also its marketing effect is one of the best in the current marketing method, advertorial promotion is simply to express the content that enterprises need to promote through a more euphemistic way of writing, according to the needs of enterprises to choose different quasi-skills, in the release to different promotion platforms, we all know that there are many kinds of advertorial promotion platforms now, and the effects achieved by different platforms are different.

The main role of ordinary advertorials is the construction of the company's brand endorsement, through the release of advertorials to enhance consumers' trustworthiness of the product, borrowing the role of a third party (news**), to improve the display and ranking of brand keywords in search engines, users can see the relevant information of the brand as long as they search for relevant brand keywords.

After writing a good marketing advertorial, how can you make the best use of it?

Remember a sentence, if the wine is good, you are afraid of deep alleys.

If you want your article to be included, you can choose a high-authority **.

The company's advertorial promotion.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

As the name suggests, corporate advertorials are "text ads" written by the marketing planners of the enterprise or the copywriters of the advertising company as opposed to hard advertisements.

Advertorials refer to the text, mode and oral communication that enable consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a factual way, and quickly realize brand identity and product sales with strong targeted psychological attacks. The essence of it is still advertising.

Compared with hard advertising, soft advertising lies in a "soft", hidden but not revealed, and pursues a kind of moisturizing and clever and silent communication effect. It's easy to fall into the gentle trap of copywriting. And compared with hard advertising, the cost is low and the spread is wide.

Corporate advertorials refer to the promotion of the products they want to market in the form of text to promote the sales of products.

It is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising agency as opposed to the hard advertisement.

Compared with hard advertising, the reason why corporate advertorials are called advertorials lies in the subtlety of a "soft" word, which perfectly combines the content of corporate propaganda and the content of the article, so that users can understand what the planner wants to promote when reading the article, a good advertorial is two-way, that is, the customer gets the content he wants, and also understands the content of the promotion.

Haven Network's professional writers give you the following advice:

1.Can't figure out what he's talking about. Unless there are special circumstances, ** generally do not accept very long manuscripts, they prefer short manuscripts, even if it is only 500 words, and will publish it in the right place.

But the problem is that if the author can't express his writing intentions directly, he will directly sentence the manuscript to "death".

2. Introduce yourself vigorously. At a glance, the author is trying to introduce his own company, his own products, the company profile and company products as articles to post, not even a glance to see more, readers don't care what your company does, what products you sell, the article occasionally mentions in passing it doesn't matter, but you have to treat the article as an advertisement, and you can not discuss the deletion of the article.

3. There is nothing to say. After reading the first two paragraphs, I can't find the key point, I don't see the "shining point" expressed in your article, I think it's very "vulgar", and I won't read it any further. If you start with a unique point of view, you will be eye-catching, whether to publish or not is secondary, you will appreciate it first, and the next thing to consider is whether to recommend or display the homepage.

4. I also want to save trouble. I also want to save trouble, and send out the author's manuscript without moving a word, which is the thing that is pursued, so when I look at the article, I first see whether the writing technique is concise and powerful, the paragraphs are clear, and the logic is super strong. On the contrary, there is no organization, the narrative is not clear, will be eliminated, it is recommended that you ** a network super toolbox, through this tool after the submission of the manuscript layout is very standardized, I believe the manuscript will be very popular.

5. I don't like wordy manuscripts, especially "running account" style articles, for this kind of article, at a glance, you know that the author can't write, unless there is a commendable description in the article, otherwise this kind of article is mostly abandoned.

6. I like to read critical articles the most, and I like those wonderful points of view the most. Because they are all literate, and they want the articles to be deeper, so that they can be read by more high-end and literate people. Just like selling things, who doesn't want their things to be sold to the world's top 500, and who doesn't want their products to be used exclusively for a state banquet, the same is the same, for those articles that ordinary readers seem to be deep and difficult to understand, profound and boring, they will deeply feel that this is a good article.

The most important thing is readers, so the high-end of readers is the readers they are looking for.

In fact, advertorials are an important asset for companies that are interested in long-term development.

23) AndOriginal advertorialsis the most important of all.

96) The original intention of many enterprises to demand for advertorials is just to promote it to the target group. This is the main role of advertorials. However, effective advertorials can not only cooperate with the realization of the company's market strategic goals, but also stimulate the reform and reflection of the company's operational thinking.

Whether it is a product, a service, or an activity, it is also in the process of self-adjustment while promoting it through advertorials.

37) It can even be explained that whether you are a large enterprise, a mature enterprise, or a start-up, you can't do without advertorials.

98) On the other hand, advertorials are not as simple as a copy. From a certain point of view, it is the best interactive medium for enterprises and end customer groups, a powerful tool for in-depth and long-term popularization of its products, services and activities, and a preliminary idea for grasping its own development direction in the future. And at this time, find qualified and high-qualityAdvertorial creationThis is especially crucial.

41) As long as the numbers seen in this article are connected from top to bottom, it is oneCopywritingDesigner's Antarctic black and white cutie.

Advertorials can be a good way to promote the company's products or enterprises, and it generally uses the third person to narrate, which makes it easier for people to accept and recognize.

A good advertorial can let customers understand the performance and use of the product. And there is no boredom for everyone. Bring visibility and sales to a business or product. ** Shengda Apparel 101

In addition to advertising, it is easy to be annoyed by others

Advertorials are one of the primary ways for enterprises to publicize to the outside world.

First of all, because of its large amount of information and various expressions, advertorials are the main channels for consumers to understand companies and brands. Secondly, advertorial marketing relies on the first third party to promote, its authority is incomparable, and it is a necessary publicity method for enterprises to establish credibility. Thirdly, the investment in advertorial marketing is small and the effect is long-lasting, and the advertorial is crawled by search engines after it is launched, which brings publicity effects to enterprises for a long time.

Finally, another important value, enterprises continue to do advertorial marketing, which can form a complete information circle for brands and products, and prevent negative remarks from easily entering the eyes of target customers.

A good advertorial must have the meaning of the article, and at the same time pay attention to the story, news and communication, the story makes people interested, the news makes people feel credible, and the communication can be turned into a surface by a point, and finally the whole body is formed to form a big climate.

Eight tips for advertorial operation:

1. Make an advertorial plan in advance.

2. Write a news headline for the advertorial.

3. Organize the body structure with a news style.

4. Be good at using the usual vocabulary of news.

5. Advertising information should be skillfully integrated.

6. Follow the design of news typesetting style.

7. Stick to the news when publishing.

8. Public relations work is essential.

Find out and cultivate your own advertorial style, 1. Find out your strengths: a to convince people with reason; b. Touching people with emotion; c. Attractive with excellent language skills; d Criticize satire with negative examples. 2. Find your own point of view:

Opinion is the soul of advertorials. 3. The use of language: a to achieve the tone of conversation to moisten things silently; b A large number of different opinions and views were put forward in the hope of achieving the effect of spreading the storm.

If you find your own style, try to write in that style; But we should also understand others, because different promotion products, different events, it is possible to use other styles better, such as the game station with story-style advertorials, and the portal station should work the point of view.

The important thing about advertorials is actual combat, everything that comes from paper is floating clouds, and if you haven't practiced it, you don't know if it fits your feet: 1. Keep the product information as hidden as possible: a is reflected in the storyline; b mentioned in the viewpoint; c is mentioned in the case; d The organizer of the event mentioned.

2. Promote the advertorial as much as possible: if it feels imperfect, you can put it on the BBC or blog and modify it according to the feedback information. 3. Give full play to your good connections, but the establishment of contacts is a long-term process.

There are many ways to advertorials for enterprises, and the groups targeted are also different, but one thing to advocate is reputation!

You can also contact Yuxin Media, which is a professional text media company integrating original advertorial writing and advertorial publishing, aiming to provide our customers with the most professional, fastest and highest quality advertorial writing and publishing services!

Yuxin Media has a professional advertorial writing team, enjoys a high reputation and rich experience in advertorial creation in the industry, and takes high-quality advertorial creation and high-quality service to customers as the main body! Yuxin service, customer satisfaction is the starting point.

This is my copy, his family is well written, and ** is very cheap, our company has been cooperating, and I want to modify -

Give it to me.