What about pet food marketing plans?

Compare with other products to find out the unique advantages and then promote them.

Brand marketing planning grasps humanistic feelings; Most of the people who love pets are emotional people, and the company's brand positioning should grasp the humanistic feelings, and give the cold brand full of warmth and love, so as to distinguish it from the public pet products and create a brand advantage.

Personalized service experience binds pet ownersIf the company's service experience gives consumers a personalized feeling, it can stand out among many pet products brands, and the personalized service experience can be reflected in product design, after-sales service, pre-sales sales and other links.

With the help of online channels and social **, brand promotion and word-of-mouth marketing are doneWhen establishing their own brand image, it is necessary to use network channels and social ** for brand promotion, the network is a better communication speed, covering a wider area of channels, pet products companies must use the network and social ** to spread the brand image and product reputation, in order to achieve brand effect.

Key points of pet store management

The expansion offensive strategy can create new business opportunities and improve the utilization rate of enterprise resources for pet store operators, but it also brings certain risks to store opening. In general, pet stores with large advantages in a favorable position are more suitable for this strategy.

The development strategy of pet products is to adapt to market changes and consumer needs by expanding business varieties, ensuring product quality, and developing new products, and continuously expand product sales. When the market is restricted, pet store operators must choose and develop new markets, such as establishing branches, developing business outlets, etc., to open up new horizons for themselves.

When we open a new pet store in an area, if we want to make a name for ourselves at the beginning of the opening, we can only take advantage of the situation to highlight the characteristics of our pet store. Only in the early stage can we plan the corresponding activities according to the needs of our surrounding environment. The following explains how pet stores do event planning?

1. Advertising and marketing strategies use advertising effects to create a big momentum. The specific method can be to send some pet store promotional color pages within two weeks before the opening, and distribute them in large quantities in the nearby streets, dog walking places and communities, etc., and at the time of opening, you can ask some dog owners to give their dogs some good-looking shapes, so as to attract more pet people, and also use this to build momentum for their pet stores.

2. Preferential marketing strategy.

Take advantage of the momentum to expand your influence. **It has always been a magic weapon to attract customers, and some color pages can be specially printed to publicize some preferential activities during the opening of the store, and distribute them to consumers who come to participate in the opening celebration, so as to attract the attention of consumers, and catch them firmly when customers come to participate in the celebration with curiosity.

3. Network marketing strategy In today's Internet era, many people are lazy to leave home, and sometimes they don't know what store is opened in the community and when it is opened. There are often some people who will look up ** pet stores or something on the Internet, so online publicity is essential. Some of the methods of publicity can be more in some community forums in the community around some pet stores to communicate with some pet owners, and often give them some tips for raising pets.

You can also mark the location of your pet store on the map, so that people can easily know that there is a pet store, which may not be obvious at first, but after a long time, it may bring a lot of customers.

1. Provide professional knowledge free of charge.

Participate in discussions with local online communities and provide free expertise and services to netizens, but remember not to oversell yourself in the early interaction with potential customers, but first gain their trust, if they realize that you are only trying to sell products, it will be difficult to win people's trust. Trust is crucial when making pet supplies and pet food, because pets are the treasures of their owners.

2. Stick to social **.

Posting on social media platforms, one is difficult to persevere, and the other is difficult to be creative, and it is very challenging to get high engagement for every post.

But for sellers of pet supplies, the idea of the post doesn't have to rack your brains too much, because the pet itself has an inexhaustible source of material. It's even better if you own one or two pets yourself. Walking dogs, teasing cats, pet bathing, eating, any detail of life will have a large number of cat and dog lovers to come to watch.

3. Familiar with blogging and SEO

SEO is very important for independent websites. Especially for niche pet stores, you can blog around common problems for pet owners to provide solutions, and your products and services are the solution.

Weibo content is not as easy to create as social media post content, but Weibo can continue to attract huge traffic and last. A well-written, SEO-ready article can not only give the answers that potential customers want through search engines, but also direct traffic to you for months or even years to come.

4. Establish valuable customer relationships.

When it comes to pet supplies, trust is crucial. For pet groomers and pet caregivers, establishing a good customer relationship is basically more than half of the success.

Loyal customers will buy more from you, are willing to spend more money, and guarantee your business in the form of word-of-mouth recommendations, so that people in the same circle know you and buy your products.

1. Market analysis

1) The results of the market survey show that most of the families with pets are high-income and middle-income families, and 78% of the families are highly educated and have the awareness of rational pet raising. Shirt smile and pet clothing has also followed the trend of people continue to be extensive. For example:

Pet collars, leashes, pet grooming, pet clothing, pet training and pet daily use and other products.

2. Brand marketing strategy

Pull a large number of zero price differences, mobilize the enthusiasm of wholesalers and middlemen.

Give appropriate quantity discounts to encourage more purchases. Buying two pieces at the same time can be discounted and other strategies.

Shengqing is based on cost and takes similar products as a reference. Make the product** more competitive.

3. Product strategy

According to the type of pet to design clothing, pet clothing products, as long as a simple packaging treatment. But the clothes must be exquisite and generous, the colors should be bright, the style should be unique, cute, and most importantly, fashionable.

4. Event planning

1. When the product is launched, due to the lack of visibility, some initiatives can be held to attract the attention of the masses.

2. The layout of the store should be perfect, giving people a sense of harmony. The lighting should be good, the store should be clean, the specifications should be large, and you can refer to the ** of some pet models to render the atmosphere and stimulate consumers' desire to buy.