What factors do enterprises need to consider when choosing a brand planning company?

1. Have industry experience.

2. Understand the scale of the company.

3. Project team atmosphere.

The development of a corporate strategy requires the appropriate allocation of resources and related organizational and control measures, as well as a set of development paths that can be implemented on a sustainable basis. When designing and executing strategies, most companies do not have a "strategic assessment" and "annual budget", or lack an adequate argumentation process. Our experts use professional tools and methodologies to help companies develop practical strategies and enhance their ability to execute strategies.

Strategic consulting is one of the most advantageous consulting services of Ruixin Consulting. It has supported and helped more than 400 clients in more than 500 strategic projects. The experts come from all walks of life, and more than 70% of the experts have worked in the world and China's top 500 companies or provided them with strategic consulting services.

Every year, we are committed to the research and development of a number of "strategic knowledge systems", which are directly used for the strategic planning needs of customers.

1. Celery consumer strategy.

To carry out network marketing, you should first find the target consumer in. There is no doubt that the definition of consumer is different for comprehensive and professional. Then, you need to get closer to and understand your consumers and learn to think like them, so you can find effective and interactive ways to communicate and communicate.

2. Cost strategy.

In the process of disseminating marketing strategies, people are constantly thinking about new marketing tricks: first-class positioning, consumer behavior theory, market positioning, consistency of communication, informal value strategy, etc. At the same time, however, it was found:

Consumers sometimes don't pay attention to **, or even ignore the cost, and "affordability" is sometimes not the only requirement of consumers.

3. Convenience strategy.

A convenience strategy is one that does not emphasize fixed distribution channels and instead values the convenience of consumers to purchase goods and enjoy services. Everything is centered on the convenience of consumers to carry out network marketing work. Convenience is another key point for network companies to compete for Bihui to sell, and it is another basic manifestation of network marketing communication to interpret that consumers are corporate gods under the brand loyalty economy.

4. Communication strategy.

When online companies try multiple marketing methods again and again, they often find that they don't work completely. Consumers often pass by with a "point" and do not return a "hit". Why is that?

Is it the wrong way to disseminate it, or is there a problem with the interactive method? Therefore, the communication strategy should be proposed in the end, which is a higher level of marketing communication, which is actually two-way communication.

To sum up, the emergence of network marketing has injected a fresh blood into the traditional marketing model, especially for small and medium-sized enterprise marketers. A model of how to occupy the market, promote the brand, market the product, and obtain profits in the initial stage of entrepreneurship.

Many people are concerned about the market prospect of China's current corporate brand planning? Due to the lack of scientific, comprehensive and systematic CIS theory of correct guidance, some brand image design planning companies undertake design planning tasks in the case of a serious shortage of professionals, and some enterprises lack a comprehensive understanding and grasp of the nature, operation and role of CIS, which directly leads to misunderstandings in understanding and behavior.

These misunderstandings include the following three points: (1) emphasizing the planning of the elimination of the notice and ignoring the investigation; (2) Emphasis on form and light on content; (3) Focus on design, light on implementation.

How much do you know about the planning and design process of the corporate image? Generally speaking, brand image design includes brand market research, brand integration planning, market integration marketing planning, corporate visual identity system (VI) design, product packaging creativity and design, sales terminal vivid creativity and design, film and television advertising creativity, graphic design advertising creativity and planning, product investment planning, enterprise sales management system, enterprise sales team training, etc.

Pinqiao debate brand market research can be said to be the premise and foundation of the entire brand image design, only to understand the product, consumers, market, in order to accurately find the brand positioning, the launch of a new brand; Brand integration planning and market integration marketing planning are based on the results of market research, to make accurate brand planning and develop a series of marketing plans after the product brand enters the market, which can be said to be the key to the establishment and promotion of the entire brand; The design of the enterprise visual identity system (VI) is the unification of the brand from the internal image of the enterprise, while the product packaging design and the design of the sales terminal are the establishment of the product image; One of the most important means of branding in film, television and print advertising.

Look at the above content, you should have a certain understanding of the whole case planning and design of the corporate image, the design process also has a general impression, market research is also a crucial point for enterprises, only a variety of efforts to create a good corporate image.

As long as any enterprise has a product, it will need brand planning. This is especially true of the highly competitive Red Sea consumer goods, clothing and leather markets. The profits of each industry are concentrated in the top three, and the general path of the top three is scale, big brand and wide popularity.

Is there a chance for the top 10 or top 30 in any industry? The answer is that there are still opportunities, but a little less than the top three in terms of chances and profits.

3rd - 10th, subdivide a little, 3rd - 5th place should strive to get closer to the top three, the higher the ranking, the profit margin will be relatively larger; The top 30 should strive to march to the top 10, step by step, and constantly strive for the upstream, which is a prerequisite for industry leadership and profit ensurance.

How do you get closer? We divide the top five into the first echelon, the top six - the top ten as the second echelon, and after the ten - the top thirty as the third echelon. The second echelon learns product quality and first-class combination from the first echelon; The third echelon strives to reduce the cost of products first, and studies one or two popular products, which is the fundamental way to solve the problem as soon as possible.

I hope it inspires you.

It is best to find a brand company that has a complete supporting system from brand planning, design to landing and communication. Under the premise of limited budget, if it is a corporate brand, it is recommended that you can do brand stool positioning, brand vision and brand mission first, which can quickly help you establish in the minds of customers.

Distinct impression, showing the company's unique competitive advantages and development goals. If it is a product brand, it is recommended to do product naming, product slogan and product selling point refinement first, which can help the product quickly open the market, provide words for front-end sales, and establish brand differentiation. Dongdao is the largest builder of China's comprehensive brand system, with a complete supporting system from brand strategy, design, landing and communication.

Brand planning is a deep expression: brand planning is to make the corporate image and product brand form a personalized separation in the minds of consumers, and make consumers and corporate brands and product brands form unified values, so as to establish their own brand voice.

Brand name, brand identity, should be combined with concept identity, visual identity, etc.

It should be based on the principle of continuous innovation, consider from a long-term perspective, combine the decision-making level of the enterprise with the professional company team of brand planning, and find a foothold in the three-dimensional coordinates of its own advantages, consumer characteristics and peer comparison.

Brand planning is a deep expression: brand planning is to make the corporate image and product brand form a kind of personality in the minds of consumers, and make consumers and corporate brands and product brands form a unified old loss values, so as to establish their own brand voice.