What are the marketing trends of online brands, what are the online marketing strategies of brands?

The core idea of network marketing is to use Internet tools to deliver valuable information to users. A complete network marketing information transmission system includes basic elements such as information sources, information dissemination carriers and communication channels, information receiving channels, information receivers, noise and barriers.

The principle of network marketing information transmission (as shown in Figure 2-3). Arrows in different directions indicate the two-way transmission of information, and the number of arrows indicates the unequal status of the sender and receiver of the message. According to the principle of network marketing messaging, the general strategy of network marketing should include:

1) Detailed network marketing information source construction;

2) Create as many channels for the dissemination of online marketing information as possible;

3) shorten the information transmission path as much as possible;

4) to study the user's behavior in obtaining information;

5) Reduce the barriers to information transmission and improve the effectiveness of information dissemination.

How should a business develop an effective online marketing strategy? According to the principles and general principles of network marketing information transmission, Abai Information Network Marketing Management Consultant has concisely listed some commonly used network marketing strategies for you to refer to and choose in your actual work.

Table 2-3 Principles of Internet Marketing Information Transmission and Network Marketing Strategies.

Although the content of network marketing is very rich and constantly changing, it can be summarized as the corresponding link of network marketing information transmission, and corresponding strategies can be formulated according to the principles of network marketing information transmission. Through the above analysis, it can also be seen that network marketing is a systematic work, not a single network marketing method can be realized, therefore, we should start from the overall nature of enterprise marketing, formulate a systematic network marketing strategy and a complete network marketing implementation plan. This is the foundation for building an effective competitive strategy for network marketing.

The general content and objectives of online marketing.

After more than 10 years of practical testing, the "Eight Functions of Network Marketing" is still the classic theoretical basis of network marketing.

The functional system of network marketing not only explains the tasks and goals of network marketing, but also explains the basic content of network marketing. The basic functions of network marketing are manifested in eight aspects: network branding, promotion, information release, sales promotion, sales channels, customer service, customer relations, and online research.

The various functions of network marketing are not independent of each other, but are interrelated and mutually promoting, and the final effect of network marketing is the result of the joint action of various functions. In order to visually describe the relationship between the eight functions of network marketing, we can make a general classification from the role and effect of the grinder: promotion, information release, customer relations, customer service and online research These five functions belong to the blind liquid foundation, which is mainly manifested in the investment and establishment of network marketing resources, and the three functions of brand image, sales promotion and sales are manifested as the effect of network marketing (including direct effect and indirect effect).

In 2010, the usage rate of search engines surpassed that of the Internet for the first time, becoming the largest application for netizens. The use rate of search engines has reached 100 million users. In today's rapid expansion of Internet information, the status of traditional portals has declined, and search, as the engine of Internet development, is increasingly showing its "new portal" characteristics.

In the details of search engines, the trend of refinement has begun to become prominent. The growth of web search services, which have long led the search service category, has been sluggish, while the search service of various segments has continued to rise, among which, ** search, other vertical search, and map search have performed eye-catching. The development of search service refinement is a reflection of the increasingly diverse, in-depth and professional search needs of Chinese netizens.

At the same time, it is worth paying attention to the shopping search engine in the context of the development of e-commerce. For example, the independent search engine "Yitao.com" under **.com provides the whole network commodity search technology for the current hot e-commerce market. Shopping search takes on the role of "shopping guide" who helps users pick out the products they want from so many ** and products.

Second, Weibo makes efforts in micro-marketing.

In 2010, the number of microblog users in China reached 63.11 million, accounting for 63.11 million netizens. When Tencent and Sina Weibo made efforts to strive for the current Weibo leadership, Zhang Chaoyang released cruel words and did not cap on Weibo marketing, so Sohu officially announced in the second half of 2010 that he would join the war circle. Weibo has been well deserved, and it has almost become a battleground for soldiers.

As the maturity of Weibo itself, we can foresee that micro-marketing based on Weibo will become the focus of the next step.

After a successful breakthrough in 2008 and continuous development in 2009, the best marketing achieved the best growth in 2010. At the same time, with the continuous deepening of the integration of the three networks, the network is penetrating into the traditional TV terminals, mobile phones and other mobile terminals, and gradually showing strong power. **Marketing has also become an increasingly important part of integrated marketing communication, and has been paid attention to by more and more people in the industry.

As an important part of integrated marketing communication, marketing plays two roles: compared with traditional TV, marketing is a good supplement and extension; Compared with the new field, marketing is a good platform to display advertising.

Fourth, word-of-mouth marketing, start a green journey.

In September 2009, the monthly coverage of the community exceeded 2 billion, and the community has also become one of the important channels for netizens to seek information before shopping, which undoubtedly plays a good role in promoting the number and stickiness of community users. As a result, community word-of-mouth marketing has developed rapidly.

In June 2010, China's Internet completed a historic leap, and the traffic of user-generated content exceeded the traffic of professionally produced content, with the former accounting for the proportion of page views in the total Internet traffic, and the latter was. The traffic share of forums, blogs, SNS, Q&A and other applications exceeds that of the total smile in key areas such as news, search, e-commerce, etc., and users create networks, officially surpassing.