How to understand that the quality of some programs decreases after optimization? 10

Click-through rate

Click on your own and find someone else.

Edit your creative. RelevanceThe selling point in the relevance creative of the landing page should be found on the page where the URL link is visited. When visitors are attracted to the creative and click in**, but can't find the corresponding content, there is a high chance of leaving**, resulting in a high bounce rate. Therefore, it is advisable to write creatively based on the content of the page, and try not to have exaggerated and untrue descriptions.

Creativity

I've written a lot about creative writing, so I won't repeat it. A little trick.

Historical account performanceThis is a factor that we can't change, we can only pay more attention to it in our daily work and constantly optimize our accounts.

In short, bidding promotion is a system project, interlocking, mutual containment and mutual influence, it is not the world of any link. Be sure to pay attention to the details, the details.

Accumulation of historical data and account stability of the promotion account.

1. Construction.

2. Visits to advertisements.

3. The degree of matching between keywords and creativity.

4. Whether the creativity is smooth.

There are many influencing factors, and the above 4 have a relatively greater impact, especially creativity, if you study it well, you will soon get 3 stars

How to control the quality, progress, investment and safety of the construction unit of the construction project: 1. Strictly strengthen the control of the supervision unit and the supervision engineer, and strive to ensure that the supervision personnel are fixed, and the responsibility can be traced back to the supervision personnel. In the supervision entrustment contract, the relationship between the owner and the supervising engineer is stipulated:

The owner entrusts the supervising engineer to implement comprehensive management of the project.

The quality of promotion mostly refers to the quality of keywords. It is also a way to optimize your account, especially with the update of the phoenix nest system. Here are three key points to follow to optimize your Affiliate Account.

Clause. 1. Promotional account structure.

A good promotion account structure not only has a great relationship with the quality, but also brings great convenience to the maintenance of the promotion account in the future. In fact, the architecture of this **** is very similar, which is the problem of classification. The classification of the promotion account is channel-unit-keyword, and ** is channel-column-content.

For promotional accounts, channels can be roughly divided into 3-4. They are brand, product, business, industry. The division of units is based on keywords, and the classification is as clear as possible.

If the business scope is relatively broad, you can plan multiple businesses.

The classification of keywords is very important, and the same type of keywords should be classified into a unit. It is best to control about 10 keywords in each unit, and not more than 15. It's better to build a few more units than to pile unrelated words together.

Clause. 3. Creative writing.

If it is a unit of 10 keywords, it is basically enough to write 3 ideas. Because ideas are generally set to be preferred, try not to use the same sentences when writing ideas. I generally put the wildcard of the first title in front, the second in the middle, and the third in the back.

Two wildcards are generally inserted in the description, and the position is not fixed, and it is generally fine.

If you can carefully operate the account according to the above skills, the quality will not be too bad. But what is depressing is that some keywords are difficult to optimize the quality no matter how they are optimized, and often those words are very competitive. It should be noted that the general quality update is very fast, but the final quality will not be determined until one to two days, so you should not be too anxious when optimizing your promotion account.

1.The reason for ** (the number of visits per se** is not very high, or ** writing problem) 2The bid of the keyword (the bid ** is too low, which affects the number of occurrences)3Title writing questions (red).

The algorithm inside is very particular, and it is best to consult your company's customer service for this problem!

Before, during and after the three controls.

There are 2 points that must be done for pre-quality control, which are as follows:

Refers to the establishment of a project quality control team before the implementation of the project;

Before the implementation of the project, the quality control team conducts key quality problem control seminars, formulates a pre-control plan for quality problems, and formulates a treatment plan for quality problems.

There are two points that must be done in the quality control of the matter, which are as follows:

In the process of project implementation, in accordance with the quality problem prevention and control plan, the key quality problems are observed and prevented at any time, and the quality problems are controlled in the bud to reduce the serious losses caused by quality problems;

In the process of project implementation, for the quality accidents that have occurred, the quality problem treatment plan formulated in advance will be dealt with, and the plan will be adjusted and improved according to the actual situation on site;

After the quality control, after the quality problem is handled, there are 2 events that need to be paid attention to as follows:

On the one hand, it is to monitor the quality problems that have been dealt with and control the occurrence of secondary quality problems in a timely manner, and on the other hand, it is to summarize the quality problems that have occurred, adjust the pre-control plan and measures for quality problems in time, and pave the way for the subsequent quality control.

Why did the quality score drop:

Relevance is the core, creative quality corresponds to click-through rate, and buyer experience corresponds to baby's conversion rate and sales, which can be improved from customer service, baby detail page, associated marketing, etc.

**Sellers learn to know 5 things of paradise.

3. The quality score is always high and low, mainly because these four points affect the quality score:

3) Category relevance: Category is very important, and you should choose a category when you put your baby on the shelf! Everything has to be categorized into its own category, and the same is true for products, if the category is misplaced, it will affect the quality score.

**The through-train quality score is due to the optimization of the calculation accuracy.

1. Optimization and interpretation of the calculation accuracy of mass fractions

This is Alimama's explanation of the principle of through train deduction, from which we can see that the original scores of A and B are 1358 and 1221, but the background display of their merchant is also 10 points, so although everyone is 10 points, there is actually a big gap. This time the change and optimization is to redefine the division interval of the mass score.

It may be that 600 or more is 7 points, 1000 or more is 9 points, and 1200 or more is 10 points, but now the situation is that 1200 points that can reach 10 points are divided into 9 points, and 1009 may become 8 points. This has caused a lot of merchants whose click-through rates were not very optimistic to suddenly drop a lot in their quality scores after optimization.

2. For example:

Your CTR is 5%, while your opponent's CTR is 10%. According to the original calculation method, your quality score is 10 points, but your 10 points are more watery, and now after optimizing the calculation accuracy, your opponent's quality score is still 10 points, but your quality score is not full in creative quality. It is possible that the quality score is adjusted to only 7 points.

1. Ranking drops.

The baby's ranking has a lot to do with clicks, if the **seller didn't do anything, many of them were ranked by other competitors**, then the natural quality score will definitely decline. Therefore, we must always pay attention to the price increase of our peers, if the price increase of our peers is too high, then we need to passively raise the price.

2. There is no plan for new promotional products.

The weight of the product that was promoted at the beginning is better, but you can't make a good promotion plan because the weight of the initial plan is good. Some sellers are very free to promote. Later, I found that the feedback of various data after my promotion was very bad.

Then your quality score will naturally drop.

3. There are too many bad reviews of the product.

The quality of a product has a great impact on the customer's purchase. If the more bad reviews you have, the quality score will definitely drop, so you still have to pay attention to the maintenance of old customers. After all, a bad review needs a lot of good reviews to cover.

4. The importance of product categories.

Many sellers think that the category is not important, but you are wrong. If your category is misplaced, the system will not be able to identify what the specific attributes of the product are. In this way, when promoting, customer preferences and data will be problematic. A drop in quality scores is inevitable.

Newly promoted products, the score is high at the beginning of promotion, and the score drops after a few days.

This is slow, and some of the fast ones drop the next day. This is because due to the good weight of the plan when it was first launched, there was no data to borrow the weight of the plan at the beginning of the promotion, and the quality score was relatively high. When the promotion of its own data is generated, the data indicators begin to be untenable, the data performance is not good, and the quality score declines.

There is a problem with the review, and the conversion rate drops.

In the process of product sales, negative reviews lead to lower conversion rates, poorer customer feedback metrics, and lower quality scores. It's the same with low conversion rates due to out-of-stocks.

**Why did the Drive-thru Quality Score drop? There are several problems: 1. The amount of impressions is large, the number of clicks is less, the conversion is less, and the quality score will fall relatively quickly 2. The product store is violated, and the quality score will also fall, and it can't even be used 3. Your title, attributes, and words do not match, 4. Competition, crowd positioning, etc.

1. Normally, this kind of problem occurs because the data feedback is not good and the weight of the promotion plan is too low. We can create a new campaign to re-advertise. Because the weight of the new plan is generally the initial weight, it is higher than the old plan that overturned.

Of course, it will be reduced, this score is not set in stone, I also do **, there was a store violation before, the score is down, in fact, I want to rush sales, if your goods are cost-effective, you can try to discount also activities, now many people use discounts to hit the explosive model, a thousand orders are very common, I hope my answer will be of some help to you, adopt it, it's about to upgrade!

You can read more articles on the through train.

You have to go to the Tang Moonlight Forum to find out more about the relevant knowledge, and it is really ruthless Versailles.

It's changing every day, and you have to optimize it often.