How to effectively promote a new brand on the Internet?

First of all, if you want to promote your brand on the Internet, you must have your own **.

Secondly, **with, the next thing is to promote, and this promotion belongs to network promotion. There are many ways to promote online.

1. You can promote certain keywords and optimize the organic ranking (snapshot) of these keywords to the homepage of the search engine, so that customers can search for your business or product when they search through keywords.

Second, if you want to do brand promotion, not just product or business promotion, then you need to make your brand have an overwhelming feeling on the Internet, that is, to publish your corporate information in many places, so that more people can see your information. Publishing method: Publish your information in some places where you can publish it, such as forums, news networks, portals, industry **, blogs, etc.

3. In order to promote your brand, you can combine other online promotion methods, such as Weibo marketing, blog marketing, forum marketing, QQ marketing, email marketing, etc.

The above methods are free marketing methods, of course, you can also choose some paid methods to promote, the effect will be better, such as the network alliance promotion, that is, the union of some other large portals, industries, etc. to form an alliance, you only need to pay money, your ads can randomly appear on all the ** and the alliance, such as we often see on the other ** on the left and right sides of the ** ads and ** on some information, with the logo are all network alliance promotion. Of course, there are some other ways to promote network affiliates, such as Google, Sougou, etc.

Hope in time 3q

I can't do it myself. I worked with Tui, they did the planning for you for free, and they also helped to mine keywords, and they also helped to collect and then confirm the start of writing copywriting and publishing, which worked very well.

When talking about how to launch a brand, be sure to plan and plan your brand.

Especially in the current Internet era, branding is not a result, but a process that can be controlled and planned.

A brand is not just a repetitive result, but a set of methods, tools and systems that can be quickly established and implemented.

Personally, I think that before brand promotion, it is necessary to do a good job in several aspects and match the hail beam set.

1. How to build a brand?

Two aspects: the first is that the value of the brand is closed;

Brand positioning, core values, brand image, personality, advertising slogan, endorsement;

The second is the brand's empowerment system

Personification, language system, image, cultural system, philosophy, story, values, mission, vision...

This is to do these well, your brand has vitality, you must at least know what your brand exists for, you have to go to the first, who you want to serve, what kind of value you want to create for consumers...

2. Product development under the guidance of brand strategy.

In fact, there is only one thing for all things, that is, to carry out related work under the guidance of brand strategy, and the product is the same, and to develop products under the brand strategy. The product is the support of the brand, and the brand is the soul of the product.

3. A set of landing modes and channels.

Models, channels, strategies, policies, and standardization.

Offline channels, models, online communities, B-end empowerment, C-end fission.

4. Organization and team building.

Brand and product, promotion, communication, to rely on the organization to ensure and guarantee, the organization is the accelerator of the system, the core of the modern organization is not management, but empowerment.

The execution of the team and the structure of the marketing organization can ensure the execution and effectiveness.

5. Dissemination and promotion.

Since the first is the main battlefield, not a supplement, big data and self-improvement is the solution of precision marketing.

Build a self-leading matrix to achieve accurate consumer reach and service, as well as accurate traffic aggregation.

Of course, the ecology and SEO are also needed, and the weight of hundreds of schools in the ecology is also very high, so they can achieve the first page of information ranking;

At the right time, promote the promotion of traditional in a timely manner, such as TV, outdoor, and terminal;

6. Community transformation and fission.

After saying that it has been half a day and so many things have been done, the final thing is to achieve transformation, to be able to fission, to find increments in stocks, and to achieve greater increments in high-frequency bands and high frequencies.

Form a closed loop of business! The essence of business is value, exchange, profit. What is the final realization of profits: transactions

The explosive transaction course has been withdrawn, how do you systematically use the 3S explosive product system, 5S ** system, and 7S explosive order system to build a new wealth in the live broadcast era in 2020.

I wish you all the best to be able to make a brand and achieve brand building and marketing landing. Attentive infrastructure, seize the new dividends of the Chinese market, and build your own super brand!

PR Resource Network is proud to answer your questions:

1. SEM PPC.

2. Network alliance advertising.

**Alliance, together with SEM, is called Dasou.

3. Portal advertising.

5. In-feed advertising.

7. Advertorials.

In the form of **, published in the central media, business ** or portal**, to publicize the business information of the enterprise, soft implantation.

8. E-commerce advertising.

It refers to the advertisements placed by customers on e-commerce platforms such as **, Tmall, Pinduoduo, etc., in order to obtain a large number of goods**.

9. Q&A ads.

10. Forum promotion.

For example, paste bar, Tianya, cat pounce.

11. Self-promotion.

12. Live streaming.

Including **live broadcast, Douyin live broadcast with goods.

13, Little Red Book Grass.

14. Weibo promotion.

Super fans, cornucopia, splash ads, hot searches, etc. are all commonly used forms of promotion on Weibo.

The cornucopia is the diffusion of KOLs or celebrities endorsing Party A's blog posts, which can be understood as Weibo information flow advertisements.

15. SEO optimization.

The disadvantage of optimizing the ranking of the official website and relying on organic traffic is that the cycle is long and it is easy to fall off without maintenance, so the cost is not low.

16. Word-of-mouth marketing.

17. Social Advertising.

18. Optimization of drop-down box associations.

19, B2B** promotion.

Such as Alibaba, HC, Bafang Resources Network, China's ** business, etc., publish ** products on it.

21, Mail**.

The advantage is that it is cheap, and the disadvantage is that spam ads are easy to block and the open rate is low.

22, SMS**.

Similar to email**.

23, Kol Koc Marketing.

24. Official website construction.

Establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25. Promotion of classified information.

58.com, Ganji.com, Baibai.com and other classified information platforms, the number of users is also very large.

1. Expand the market segment. No brand can succeed in all markets. You can only be a bell-guide for your own good market. This requires you to identify your market as soon as possible and make yourself the banner of this niche.

2. Create brand characteristics. Your brand can't leave a completely vague feeling in the minds of customers, your brand must have its own characteristics, it must make customers think of you, a little different, only different brands will have loyal customers.

3. Do a good job in marketing. In this day and age, marketing has blossomed. Better results will be yielded due to the fact that new marketing in forums, post cavity columns, library blogs, etc., will be accepted by customers.

Without good marketing, it will only be rejected by customers, which will only waste money and time.

4. Make the brand news. Companies should pay attention to promoting their own brand through a series of **, so that their brand can also become a kind of news, and it can also become an influential news event, so that the brand lasts longer and longer.