I have just done online education enrollment promotion, how can I do the enrollment promotion to be

The competition in the education industry in the Internet is still relatively high, with the popularization of Internet + education, the competition will be higher and higher, the cost of search bidding will be higher, if you want to promote education on the Internet or projects, you need to choose the right promotion method, it is recommended that the following methods can be considered:

Online Enrollment Tip 1: Social Platform Promotion

Educational programs have specific groups of people, such as high school students, college students, white-collar workers, etc., and the attributes of the crowd are relatively accurate, so that the crowd is classified, and after the crowd is correctly classified, you can clearly find the preferences of this type of group, such as social platforms.

At this time, you can set up a KOL on the social platform that users often go to, do a good job of setting up your own persona, carry out ** drainage, or direct drainage, this cycle will be relatively long, because it involves the establishment of persona, but, once you insist on establishing it, it is a sustainable promotion method, which can be compared to Xiaohongshu planting grass.

SEO and SEM are the two methods of cliché, SEO is a free keyword ranking promotion, although these two methods need professional people to do, but if SEO wants to do a good job, it is also necessary to invest a certain amount of manpower and material resources, although now SEO has launched several new concepts, but in the end it is SEO techniques.

For the education industry, its own competitiveness is relatively large, so it is best not to do big words in the industry when doing SEO, and it is a very good solution to do accurate long-tail words.

And SEM is a marketing method, the benevolent will see the benevolent, and the wise will see the wise. If you don't have experience in account operation and haven't done it in this industry for more than three years, you will have a lot of consumption, account optimization will be relatively rough, and you will be under great psychological pressure. The input-output ratio is not high.

Self and short are currently very popular promotion methods, and the education industry is also more suitable for this way of promotion, because the content of the course can be continuously updated, which solves the problem of content originality.

Summary: If the education industry wants to obtain traffic purely through **, it is difficult, but it can also be overcome; At the same time, we should also look at other marketing methods, novel marketing methods, after all, people are in the market.

It is not easy to start a business, I wish you all the best.

Don't know what type of online education enrollment promotion you do?

It's academic education.

I'll give you some advice :

It's useless to hand out leaflets alone, but it's even worse not to distribute them alone. You first need to analyze your target customer base and then move on to your marketing mix. According to your business analysis, your target customer base is mainly:

1. Students who have not been admitted to university; 2. Party and government organs without academic qualifications need to be upgraded; 3. Some of them work in enterprise units, and their current work is not ideal and they want to continue charging.

So we've locked in 3 types of target customers, and now I'm going to introduce you to a marketing mix promotion model:

1. A single page must be sent. There are three things to note about the single page; First, the content of a single page, the content should be designed to be attractive, at present, the single page is a way of publicity that people particularly hate, so the content should be noted; second, the place of delivery, in the above three types of group concentration areas; Third, the distribution cycle, don't think that thousands of copies have been issued, and if there is no effect, they will not be issued, and they will be put out once every 1 and a half to 2 months.

2. Academic education must do a few outdoor display board advertisements and hang them in some places where the flow of population is concentrated.

3. The propaganda of technical schools, technical secondary schools, and colleges and universities should also be the focus.

4. Personnel promotion and introduction are also indispensable.

I thought that if I didn't know a business, I could only give you these suggestions.

The first step is to consider whether your product is suitable for online or offline channels.

The second step, if you consider online promotion, you need to consider the platform, how much of your intended customers are in the platform you choose, how well-known the platform is, whether the platforms that your peers are doing are saturated, and whether some platforms are too niche Your consumers may not know at all.

If it is offline, you should plan your audience and think about which way is more in line with your institution, such as whether the location of the institution is close to the school, such as what kind of tuition and teachers of the institution are.

Now is the era of big data, because our consumer group spends the longest time with mobile phones every day, and the limitations of many offline channels are more obvious, such as the form of sending flyers. You can consider promoting through information flow, accurately screening customers, and delivering targeted advertising, which is much more cost-effective than offline flyers. Be precise and spend your money where it counts.

If you are 0-17 years old for off-campus training, you can use Taojiao to help you try.

I do one-on-one training on the Personal Automation Network. 50% promotion commission

Yu Han network promotion specific steps arrangement:

1. The first step in promotion.

2. The second step of promotion.

Determine the promotion ideas: find out the root cause of the problem, supplement and improve it in a timely manner, plan the promotion plan and determine the implementation plan.

3. The third step of promotion.

Real-time promotion plan, take the blank point of the market, the demand point, the question point, the favorable point, and carry out the integration of resources to promote the selling point.

4. The fourth step of promotion.

5. The fifth step of promotion.

Later maintenance experience sharing, overall follow-up, find small problems, look at the overall direction, analyze the effect, summarize experience, and update and maintain follow-up.

Thanks for the invite. This part of the content I focused on in my column "Education and Training Industry Yu Pan to Take You to Do ** Class", and it will be explained in more detail later, here is a summary of the ** content that will be issued in the past few days: There are actually so many ways to enroll, because the money of educational institutions is limited, and there is no excessive amount of money invested in enrollment activities in a larger battle, so there is actually so much that can be used.

The point is, can you connect the logic of what you can use to form a whole.

At present, the more popular practice is that all channels can directly register and register directly, and those who cannot register can be guided online, and fission and transformation are carried out through online maintenance.

Drainage methods. It is a conventional means, which generally includes local pushes, channels and lectures.

Offline push, the focus is to grasp every opportunity to face to face with parents, and provide continuous blood for online;

lectures, because this is a rock cover drainage, the best way is to cooperate with public schools and come to the school to give lectures;

Then through the channel, those who can be converted are directly converted, and those who can't are put into the group first.

Protective methods.

In fact, it is group operation. There are two common practices, one is to do questions and punch cards, and the other is to communicate with educational consultations.

It is necessary to make good use of the difference between these three contact points and do a good job in daily maintenance.

Fission method. At present, the act of inducing ** is prohibited, but we can let parents ** through the old and new activities, through the mining of opinion leaders, and the rapid chain reaction of 1 belt 1 or 1 belt multi;

There should be a change in concept here, the old with the new does not necessarily bring the sign-up, as long as it is our target group, it can be counted as the old with the new.

Conversion method. Promote parent consultation through continuous display of teaching results and preferential activities in the group and circle of friends, and promote parents to register in advance through means such as scarcity of places. For example, we can do a note-taking contest to show our teaching content through the display of the results of the note-taking contest; For example, you can do test marketing; For example, you can do star teacher display, etc., in short, it is necessary to continue to show positive word-of-mouth, and at the same time display our enrollment advertisements (do not post advertisements in the group, do not **).

The above is my answer, I hope it will be helpful to you.

1. First of all, it is very clear that the major you recruit has a strong sense of identity with students, for example, now that the footwear industry is rising rapidly, if you learn relevant knowledge, the employment rate is high, and the salary is good, which is equivalent to having a good product

2. Secondly, it is necessary to find the right channels for promotion. Personally, I think it's good to be local and well-known at the same time, and it's well-known in the country, you can't afford to pay for advertising, and even if people want to read it, they may feel too far. So there is a good channel.

3. Thirdly, strengthen management and reduce costs. As much as possible, we can reduce the cost of students by strengthening management, and we will not become fat people in one bite, and we will make small profits but quick turnover, and make word of mouth.

4. Finally, the combination of network and life, more development of downline, give higher commission, the development of downline is best for people related to the education industry.

This is a whole project, first of all, the school should improve the quality of teaching, ensure the employment of students, and then your admissions staff should do a good job in market planning, through various means to recruit students, the school should be saved, to have its own characteristic major, to have a selling point, not a one-time consumption, student introduction and word of mouth are very important.

I think I can do my best to save it, and if it doesn't work, I'll find another job.

If the training school is not good, it is recommended that you change early.

If your school is okay, you can ask the students who have already come in to help you promote it.

Are you a leader or an employee? What industry do you guys do?

The platform is important, buddy, hurry up and jump