How to do a good webcast? How to learn to do live streaming

If you want to make money, you must pay attention to your own ways and methods, and now there are many regulations on online live broadcast platforms, so you must learn these regulations first, so as to be able to grasp the scale of online live broadcast well and avoid being disqualified for violating the regulations.

If you want to do a good job in online live broadcasting, you can take a look at the excellent live broadcast of this online platform, and after watching it, you should summarize it more, and turn these excellent live broadcast methods into a basis for your own reference, so that you can make your own wonderful live broadcast.

To make an excellent webcast, your image is very important, girls must be good at dressing themselves up and presenting their most beautiful side to everyone. This can attract the attention of many people of the opposite sex, in fact, everyone has a love for beauty, which is one of the magic weapons of female anchors on the Internet.

Male online live broadcast, what is needed is not only handsomeness and sunshine, but also needs to have their own connotation, each episode of the program should prepare some talk shows and other language programs, so as to attract people, after all, men watch talent, excellent male anchors are basically like this.

If you don't have a beautiful appearance to do a live webcast, then you need to have some expertise, such as cooking, so that you can broadcast your own specialty dishes, and at present, many online anchors on many platforms have made money like this, and the effect is very good.

Relying on some small animals to attract everyone's attention is also the way to make money in online live broadcasts, for example, your cute pet is an English bulldog, then it will be very popular, because this kind of famous dog is the most eye-catching, such a live broadcast form, the current effect is also very good.

For example, if you are the owner of a clothing store, then you can broadcast your own business on the webcast every day, so it is easy to get everyone's recognition.

The live broadcast of travel is also a very prosperous way to make money in recent times, but the investment required for live travel is relatively large, and the live broadcast of travel needs to have a good eloquence, of course, the profit is very considerable, you can try it if you are interested.

There are generally 3 ways for Internet celebrities to make money. Fan tipping; When an Internet celebrity broadcasts live, fans can send gifts through the live broadcast platform, and then the gifts received by the anchor can be converted into cash at an equivalent value.

Internet celebrities generally open their own ** stores, and they will promote their stores during the live broadcast, and then their sales soar.

Popular influencers sign up with the platform, and the signing fee is worth a lot of money.

First of all, you have to broadcast something attractive to increase popularity, preferably the kind that can have positive energy and can = influence a lot of people! Then let them help you get the word out! Expand your visibility! Add more powder, add steel powder, don't drop the powder.

How can there be any kind of rice that has to be fed to your mouth.,You still have to rely on your own understanding.,But you can't say no.,Some of the language feels very deep.,Some of them will be very shallow.,I feel that my live broadcast effect is obviously much better than before.,That day, a friend recommended me to a number called the live broadcast house.,Anyway, I think the content inside is quite easy to accept.,It's all some big vernacular.,It's very simple to learn.。

Learn how to do live streaming:

1. If you want to start a live broadcast from 0, you need to analyze your personal advantages and resources first, and then determine what type of live broadcast you are more suitable for and what to do. After roughly determining the positioning and direction of doing live broadcasts, the next step is to find a platform for live broadcasts. There are a lot of platforms that can do live broadcasts, and it can almost be said that most of the e-commerce platforms, content social platforms, and short ** platforms that we know have developed live broadcast functions, and live broadcast is also a key recommendation and support project of each platform.

However, because live streaming can only be carried out on one platform for a period of time, it is a relatively better strategy to choose a platform that suits you most closely for continuous cultivation. This requires us to find a suitable platform according to our own live broadcast positioning and direction, for example, if you are going to do live broadcast with goods, then an e-commerce platform, or a short ** platform that is more mature in terms of commercialization, is a more suitable choice.

2. If there are still several options according to this principle, then it is necessary to further analyze: which platform is your target customers more distributed, and which platform is more suitable for the tonality of your live broadcast style? Thus determining the final live streaming platform.

After doing the first two steps, the next most important thing is to let self-contained self-fighting start practice as soon as possible. Only in the live broadcast can we continue to find problems, and then find ways to solve specific problems one by one.

In the 5G era, live broadcast is becoming more and more popular and profitable, and many people want to get a piece of the pie, so newcomers must plan in advance to do a good live broadcast, first of allThink about your style guide and identify your highlights to attract fans；Secondly, toPlan the live broadcast time and develop the habit of timed viewers；And then there isLive broadcast location, environment, equipment,These need to be prepared in advance; And finallyLive communicationAfter a live broadcast, it is very boring to listen to the anchor aloneIt's important to create an atmosphere.

1. Think about style orientation

In order not to take a detour, novice anchors need to have their own clear positioning, but it is impossible to find their own highlights for the first time they start broadcasting, which requires a long time of trial and accumulation, from the live broadcast industry, live broadcast platform to find the rules and characteristics of live broadcast popularity, from which to find the fit between themselves and the audience of the platform.

2. Plan the live broadcast time

In general, the popularity of live streaming platforms gradually increases from afternoon to evening, and gradually decreases from early morning to daytime. When the platform is more popular, it is also the time when the anchor competition is stronger, so novices should choose a suitable live broadcast time according to their own ability. The live broadcast time should be fixed at the same time as much as possible, and it should be broadcast live every day to develop the best habits of the audience.

3. Live broadcast location, environment, and equipment

Individual anchors live stream at home, and guild anchors broadcast live in the company. In contrast, the environment layout and live broadcast equipment of the guild anchor are more professional, and a mobile phone is enough for an individual anchor in the early stage; If you have a sound requirement, you can buy a sound card with different styles. For example, if you want to promote the company's products, you will do a live broadcast on the company's container or showcase.

4. Live communication is very important

The action should be OK, and many novice anchors are prone to make mistakes in the live broadcast room: the expressions are stiff and not rich enough. This is also one of the important reasons why many novice streamers lack experience and are not popular enough.

The live broadcast room is the most important bridge for communication and interaction between the anchor and the audience, in addition to being good at mobilizing the atmosphere of the live broadcast room and not being surprised by changes, the anchors should also increase the communication with fans as much as possible to improve everyone's sense of participation.

Hello, first of all, according to your own strengths, choose a live broadcast direction, such as singing and dancing, game entertainment or chatting Kan Dashan. You also need some simple audio equipment, such as a small speaker with better sound quality, a mixer that can produce various sound effects, and so on. Coupled with some auxiliary equipment, the effect of the live broadcast room will be more atmospheric.

There is also a personal image that at least needs to be cleaned up and tidyed up, giving people a feeling of refreshment. The number of fans is also very important, and finally you can choose a live broadcast platform for live broadcast.

Network anchors. According to the content, online anchors are divided into show anchors, game anchors, and other anchors, with show anchors and game anchors being the majority, and other anchors being less formal.

Show anchors. The show anchors are mostly post-90s and post-00s, and are divided into singing anchors, MC anchors, chat anchors, NJ anchors, dance anchors, musical instrument anchors, etc.

Game streamer. According to the game content, it is divided into: League of Legends streamer, PUBG streamer, Dota 2 streamer, CrossFire streamer, Dungeon and Warrior streamer, Storm Hero streamer, Hearthstone streamer, World of Warcraft streamer, etc., game anchors are usually transformed from game professional players, game masters, game celebrities, etc.

Other streamers. In addition to show anchors and game anchors, online anchors include: teaching anchors, food anchors, outdoor anchors, foreign language anchors, financial anchors, fitness anchors, financial anchors, etc. There are relatively few types of anchors above in China.

For a program or activity on the Internet, most of the work from planning, recording, production, audience interaction, etc., is participated in by the anchor, and the anchor himself is responsible for hosting the work. An excellent online anchor often has to face tens of thousands, hundreds of thousands or even millions of online audiences, and communicate and interact with online audiences in real time.

On the morning of April 13, 2016, the press conference of the Beijing Online Performance (Live Broadcast) Industry Self-Discipline Convention was held in the Municipal Cultural Law Enforcement Corps, and it is understood that more than 20 major enterprises engaged in online performance (live broadcast) such as Sina, Sohu, iQiyi, LeTV, Youku, Kuwo, Yingke, and Huajiao jointly issued the "Beijing Online Live Broadcast Industry Self-Discipline Convention", promising that from the 18th, the webcast room must be marked with a watermark; The content shall be stored for no less than 15 days for future reference; All streamers must be verified with their real names; For anchors who broadcast content related to politics, guns, drugs, violence, or pornography, the circumstances are serious and will be included in the blacklist; Moderators conduct 24-hour real-time supervision of live content on the platform.

In addition, the convention clarifies that minors under the age of 18 are not provided with anchor registration channels.

What equipment do I need for webcasting?

1. Before live broadcast: multi-channel warm-up promotion

Nowadays, more and more businesses choose to use live broadcasting, but in fact, how to make the live broadcast room get traffic is still a difficult problem. The easiest way to directly connect the rest is that merchants can warm up the live broadcast through online methods such as ***, Weibo, and mini programs according to the needs and goals of the live broadcast. In addition, customers can also be notified of the live broadcast information through offline shopping guides, communities, etc., so that customers can understand the live broadcast content in advance, "plant" products, and help attract traffic in the live broadcast room on the same day.

In addition, in the early stage, many brands will invite many celebrities and Internet celebrities to help live broadcasts, give full play to the star effect, and increase the popularity of the live broadcast room.

2. During the live broadcast: Set up wonderful interactive gameplay

To do a live broadcast, you must set up some interactive links, the better the interactive atmosphere of the live broadcast, the longer the audience's duration, and the stronger the sense of participation. It's also important to see if these viewers end up paying for the product and facilitating the transaction. This is also based on whether the interactive part of the whole live broadcast can mobilize the atmosphere of the live broadcast room, thereby stimulating the user's desire to buy.

Of course, red envelopes are the most common way to interact, and they can mobilize the audience's enthusiasm for interaction the most quickly. And when setting up the red envelope grabbing activity, it is necessary to divide it into several rounds to grab, so that the audience can continue to broadcast live.

In addition, in order to liven up the atmosphere of the live broadcast room, merchants can also use the likes and comment areas to interact with users, send keyword screenshots to give prizes, and answer product knowledge to attract users to pay attention to the live broadcast.

3. After the live broadcast: convert customers and promote secondary consumption

There is often a lot of work to be done after the live broadcast ends, not to mention the end of the relationship with users, but to further convert the public domain traffic during the live broadcast into private domain traffic, so as to promote secondary consumption between merchants and customers. First of all, before the start of the live broadcast, the merchant can guide the merchant to pay attention to WeChat***, when the user enters the live broadcast room, the merchant through the menu bar, push and other ways to deliver product information to Pengkai customers.

Due to the limited interaction between the anchor and the user during the live broadcast, there are often some problems in the live broadcast, such as how to participate in the event, how to buy or redeem the prize, etc., and the merchant can solve it by allowing the user to add customer service WeChat for consultation. In this way, a connection between the customer service and the user is formed, and the stickiness with the user is strengthened through the customer service WeChat after the live broadcast.

Do you do it yourself, if it is an individual to do live broadcast services, there are now many online live broadcast services** such as cc Qiniu, you can browse their official website.

If you are a unit and want to do your own webcast service, first of all, you need to buy the webcast server from Zheng Duanji, and then push the signal you want to live Naxiang to the stream server through the encoder, copy it on the server to your web server, and browse it through your mobile phone or tablet.

Whether you build your own operation platform or apply the existing network platform, you need to have funds to consider, whether to use the cloud to settle in one step and settle every year, or to build your own platform, servers, bandwidth and other resources are invested at one time and receive more returns; Technology is no longer your stumbling block.

2. Before doing the official live broadcast, test it to ensure the stability of the network and ensure the smooth progress of the live broadcast;

4. Choose the method of restricting the audience: free**, paid**, password**, whitelist, etc., which can meet the vast majority of live broadcast scenarios, and fully consider the scenario needs of enterprise-level live broadcast;

5. Multi-related interaction: one main venue, more sub-venues across the country, interactive live broadcast, and jointly complete the live broadcast activities;