What to pay attention to when planning an event

Whether an event is good or not is related to the brand image of the enterprise, because there is never a rehearsal at the event site, and it is always a live broadcast, so how to judge the success of an event, the key is the following seven points.

First, whether the customer is satisfied.

Customer satisfaction is the basis for measuring the success of the activity, only to achieve the customer's expected goals, the activity has brought due results to the customer, and customer satisfaction is the success of the event planning.

2. Creativity. An event must have its unique highlights to be remembered by the audience. In order to make the event follow the high publicity.

Without good creative highlights, the event will be too mediocre and will not achieve the effect of the event. Therefore, in the early stage of event planning, the team needs to brainstorm and fully explore all the places that can be used as highlights of the event.

3. Equipment and on-site layout equipment refer to the ...... of sound, lighting, stage art, and LED screens on siteThe role of the equipment in the scene is to make the scene more dazzling and dazzling, so that the whole party is the icing on the flowers, if there is a problem with the equipment, then the result is that the whole party is a complete failure. Therefore, when we hold an event, we must pay attention to various problems before the event starts, so as to ensure the normal and smooth operation of the event.

There are many guests who arrive at the event site on the day, if the layout of the site is very rough and the details are not done well, then the experience of the guests participating in the whole event is not good, which affects the image of the company, so whether the layout of the event site can meet the requirements is very important.

Fourth, team execution.

At the event site, every detail must be executed according to the process, which requires the full cooperation of the entire executive team. In the process, every small detail is crucial, such as the reception of guests, the connection between programs, etc., are the key details of the success of the event.

5. Handling of emergencies.

In an event, there will be some unexpected situations to a greater or lesser extent. Therefore, before the start of the event, we must analyze the plan of various possible emergencies, so that we can not panic when the event encounters emergencies. For example, changes in the program flow due to the temporary absence of guests and actors.

This should be communicated with the on-site host and lighting and sound control in a timely manner to avoid the host and lighting and sound operating according to the original process, resulting in the embarrassment of on-site interruption.

Sixth, ** publicity.

With the development of the economy, the development of the first is becoming more and more popular, including the development of traditional and self-oriented. The success of the event is also closely related to the cooperation of **. The first publicity in the early stage of the event, including newspapers, TV commercials, big V platform advertisements, personal WeChat circle of friends, and Weibo platform releases.

During the event, various live broadcast platforms such as live TV, online and mobile phone live broadcast were involved to interact with the audience to achieve the effect of publicity and promotion. After the event, the follow-up report, the publicity of the personal circle of friends, etc. Only by making full use of the best can we make the event more successful.

Beijing Chuangya Culture**** provides art troupe management, specializing in event planning, original works, large-scale performances, based on originality, to create high-quality cultural services (theatrical performances, annual celebrations, event public relations, corporate songs, corporate promotional videos, program performances).

The preparations that need to be made for event planning include: 1. Hold a meeting to study the main purpose, positioning, and participants of the activity, and clarify the matters and direction of the activity through the meeting; 2. Find a planning company for one-stop service, and at the same time, there are relevant resources to help you better solve the problem; 3. Hotel reservation, venue reservation should meet the number of guests participating in the scene, and pay attention to the convenience of transportation; 4. Set up a project team, do a good job in the division of labor, and ensure the smooth progress of the activities; 5. Material procurement.

1. Hold a meeting to study.

Planning an event is not a one-person thing, it is a team thing, before doing event planning, you need to hold a meeting to study what is the main purpose of the activity, the positioning of the event is in **, who are the people involved, you have to hold a preliminary meeting to clarify the direction of the activity.

2. Find a planning company.

The planning company can have a one-stop service, in addition to the venue and catering part, the event planning company can help you solve the problem of lighting process planning, so that you can save worry and effort, so before holding an event, it is recommended that the company can find a relevant planning company to solve the problem, and the planning company has relevant resources, which can better help you.

3. Hotel reservation.

Before planning an event, the venue must be booked, and the main planner should arrange relevant colleagues to find relevant hotels, and the hotel should meet the number of guests participating in the scene, and also meet the transportation of the guests present, which is very important.

4. Set up a project team.

Planning an event is different for each position, so before that, the main planner should set up a project team to assign it, so that everyone knows their own work content, so that the chain will not be dropped.

5. Material procurement.

There are a lot of materials involved in planning an event, so it's important to procure them before doing so.

Event planning. The issues that need to be paid attention to include: 1. The time of the activity should be determined in advance and should not be rushed; 2. The goal of the activity should be clear in order to work hard for it; 3. The process should be smooth and clear, otherwise it is easy to cause duplication of work or lack of coordination; 4. Sufficient activity budget, reasonable expenses to reduce unnecessary waste; 5. Good communication environment to ensure that there is a way to deal with accidents; 6. Follow-up service and publicity require a lot of energy to carry out.

1. Activity time.

A small event must be held at a time of a month's notice, and the event should not be rushed.

2. Activity objectives.

An activity must have a clear goal, and the whole team can work towards this goal after setting a goal.

3. Smooth and clear process.

The holding of an event is the result of mutual coordination between teams, if there is no smooth and clear process, it is easy to create a problem of duplication of work, omission of work or lack of coordination, after determining the purpose of the event, we must develop a smooth and clear personnel responsibility arrangement.

4. Sufficient activity budget.

Activity funds have always been the most important point, before the event must be held for each expense of a plan, in the event also need to control the cost of each item, reduce the expenditure of a certain item or increase the expenditure of a certain item, be sure to use each expenditure in the most reasonable place, reduce unnecessary waste.

5. Good communication.

Every project that requires teamwork requires good communication, and the whole team conducts a rehearsal of the activity, identifies what needs attention, and then makes solutions to ensure that there is a good way to deal with possible accidents.

6. Follow-up service and publicity.

An event is not held after there is no need to waste time, but it takes a lot of energy to carry out follow-up publicity and service, follow-up publicity must be focused on, can be on the major ** publicity, or use the circle of friends of the participants.

Publicity, etc.

1. Purpose and objectives of the activity. 2. The time and theme of the event.

3. The form and logic of the activity (a rough flow chart can be drawn).

4. Promotion plan of the event.

5. Customer service needs to know.

6. Activity costs and outputs.

Event planning. 1. Formulate the activity implementation plan (activity task promotion table, celebration material project promotion table, pre-advertising plan), and organize the opening celebration plan according to the marketing department.

2. Determine the plan for the event and celebration (including alternatives).

3. Negotiations with major ** include: soft and hard news, commodity advertising, paid news, ** support, etc. The main negotiation objects include: local newspapers, periodicals and magazines, radio stations, television stations, advertising agencies, etc.

Negotiation of commodity supply, negotiation of supply quantity, negotiation of supply conditions, negotiation of sponsorship costs, negotiation of literary and artistic activities, negotiation of independent activities of merchants, negotiation of advertising sponsorship.

If you want to do a good job in planning an event, you need to master the following four basic elements, and only by mastering these elements will you be able to plan your event with ease.

1. Background of the event

To a certain extent, the background of the event determines the participation of the event, and the main value factors that affect the background of the event are: policy environment, product data, market hotspots, competitive product dynamics, target groups, and leadership views.

2. The purpose of the activity

There are a few principles that need to be followed to determine the purpose of the activity:

Clarity: The purpose of the activity should be clear;

Measurability: The criteria for activity segmentation and the segmented market can be measured;

Achievability: whether this thing can be done or is it impossible to do;

Time-bound: Time-limited nature restricts the objective effect of activities to a large extent;

3. The theme of the event

In general, we can decide on the theme of an event planning plan based on the following four dimensions:

Crowd Industry: Who is the target audience for the product? Who are we working for?

Service Selling Points: What do users want? What problems did they have? What can we do for them?

Pain Points Resonance: What are the pain points of users? How can we help him?

4. Form of activity

The planning of the event format should be neither too simple nor too complex, and the following requirements should be met:

1) Effective marketing tools.

It is mainly set up by using the user's profit-seeking psychology, and skillfully using various marketing methods to stimulate the user's desire to buy.

Common marketing tools: red envelopes, discount coupons, early bird tickets,**, newbie privileges, points, physical prizes, etc.

2) Interesting interactive scenes.

Use interactive marketing to improve the user's sense of participation and cost of obtaining marketing tools, so as to enhance the value of marketing tools in the hearts of users.

Common forms of interactive marketing for activities: grouping, bargaining, seckill, **, full gift, sharing, questionnaires, etc.

There are 4 core characteristics of an effective interactive scene: There is a threshold; There is a probability; There is feedback; Interesting.

A complete event roughly includes these elements: event theme, activity time, target users, event planning plan (including activity gameplay, rules, copywriting, etc.), promotion channels, risk control, cost accounting, and effect evaluation.

I have done hundreds of activities myself, and I have concluded that if you want to do a good job in event planning, you must pay special attention to these 4 points.

01 Match the theme of the event with the target user.

When planning an event, you must avoid being self-congratulatory, and think carefully about the theme and gameplay of the event, will your users really be interested? If you are unsure, you can find a few Musen companion users in advance, simply inform them of the content of the event, and ask them if they are interested in this rent.

02Determine the prize.

The choice of prizes can have a big impact on the quality of the event. A good prize will definitely inspire users to participate.

03Promotion channels.

The promotion channel will also determine the success or failure of the campaign.

Channels are roughly divided into offline and online, and offline is more of a traditional leaflet and outdoor advertising; Online is the use of new ** to disseminate, such as *** and Weibo big V, Tencent, etc.

No matter which promotion channel you choose, if you want to have a good effect, you must think about how to make the event fission, and it is particularly important to design the fission gameplay.

04Find a partner.

Partners, in addition to giving you resources, can also help you make endorsements.

For example, if you do an event and find a large company to sponsor you, then you will have more funds to set up better prizes, and at the same time, for users, the platform of a large company will also feel that the event is more reliable.

If mine is helpful to you, don't thank me, just give me a thumbs up, so that we don't owe each other.

The planning plan can be done according to the following procedures:

1. The name of the proposal.

Write the name of the plan, simple and clear, such as xx activity planner", "xx" is the content of the activity or the theme of the activity, and there is no need to name the branch. If you need to name a branch, you can consider appearing in the form of a main and subtitle. Avoid vague titles such as "Organization Department Event Planner".

Dan cracked. 2. Background of the event.

The background of the event is required to be closely related to the background of the times, social background and educational background, which is clearly reflected in the theme of the event.

3. Purpose and significance.

The purpose and significance of the activity should be consistent with the background of the activity, and highlight the core composition of the activity or the uniqueness of the planning. The purpose of the activity is what kind of goal the event should achieve, and the purpose of the activity should be concise and clear, and it should be concrete.

The significance of the activity includes cultural significance, educational significance and social benefits, as well as what kind of effect or impact is expected to be produced in the activity, etc., and the writing should be clear, specific and in place.

Fourth, the time and place of the activity.

This item must be written in detail and the classroom application will be arranged separately. The time and place of the activity should be carefully considered, and various objective circumstances should be fully considered, such as classroom applications, venue factors, weather conditions, etc.

5. Activity process.

The activity process can be roughly divided into three stages:

1. Preparation stage of the event (including poster publicity, pre-registration, sponsorship funds, etc.).

2. The stage of the event (including the organization and configuration of personnel, venue arrangement, etc.).

3. The follow-up stage of the activity (including the announcement of the results, the summary of the activity, etc.).